Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Advertising Testing with Market Research: How to Do It Successfully
Posted at: 3/31/2023 12:30 PM
A common challenge among marketers is not seeing enough returns from their advertising efforts. It’s frustrating to spend money and time on a campaign that generates zero results. A surefire way to feel confident about investing resources into advertising is by testing its appeal first. Advertising testing with market research enables businesses to test their copy, design, ad channels, and messaging strategies before they go to market. In this blog post, we’ll explain more about advertisin
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How to Make Online Surveys More Engaging for Respondents
Posted at: 3/29/2023 2:34 PM
"Yay another survey". Not said by everyone but said by a lot of people. As an online survey agency, this is a daily problem for us. Surveys can be fun, we promise - but they do often require 10 to 15 minutes out of someone's day. Our job in market research is largely about getting respondents to spend that time taking a survey rather than the other laundry list of tasks they have facing them. So, to improve data quality and earn more full completes, it's important to make online surveys fun
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![CPG Market Research [Options, Benefits, & Examples]](/media/5332/female-consumer-in-grocery-store.png)
Conducting CPG Market Research [+ Benefits & Examples]
Posted at: 3/28/2023 12:30 PM
With a plethora of products to choose from on a shelf or online, it is vital to understand how consumers will make their purchasing decisions. Luckily, there are several consumer packaged goods (CPG) market research options perfect for identifying these buyer habits and preferences. From what label design is most attractive to what price point is best, market research provides CPG brands with valuable insights that set their products apart from competitors. In this ultimate guide, our CPG mar
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What is Data-Driven Decision Making? (And Why It's So Important)
Posted at: 3/27/2023 12:30 PM
As human beings, we often make split-second decisions based on feeling and intuition, without taking the outcome or consequence into account. We can’t always help it, we are emotional and empathetic creatures after all! But, when it comes to making business decisions, it is crucial to take all external factors into account before taking any decisive action. Through the process of data-driven decision-making (DDDM), organizations can ensure that their business goals and objectives are guided
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Best Types of Competitive Assessments (+ Pros & Cons)
Posted at: 3/25/2023 12:30 PM
Whether you're Amazon, a local brick-and-mortar store, or an online Etsy shop, chances are you have competitors – and lots of them. Therefore, conducting a competitor analysis can be extremely influential in attracting and retaining customers. Luckily, there are many types of competitive assessments that can tackle your unique needs, big or small. In this post, we’ll cover the best options for competitor assessments including: Website competitor audits Competitor product or service analy
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What is Incidence Rate (IR) in Market Research?
Posted at: 3/24/2023 12:30 PM
This article will give you a better understanding of incidence rate in market research detailing exactly how low and high IRs can impact the feasibility and cost of your market research study. What is Incidence Rate (IR) in Market Research? Incidence rate (IR) in market research is defined as the number of respondents from a sample pool that will qualify for your study. It is often synonymous with the qualification rate. High incidence rate means a greater number of people qualify for the
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10 White Hat Link Building Strategies That Google Rewards
Posted at: 3/23/2023 12:30 PM
White hat link building is essential when it comes to improving your website’s search rankings and domain authority. Quality backlinks to your website are a trust signal to search engines because they show that others value and recommend your content to their readers. Yet, despite their importance, 94% of content on the internet never gets backlinked. That’s because unless you’re ranked #1 on Google or have a high domain rating, they’re very hard to come by organically. It’s why some brands
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Cost of Outsourcing an Employee Survey: What Impacts Scope?
Posted at: 3/21/2023 12:30 PM
When a company decides to measure employee engagement, one of the first things up for discussion is using a third party for employee surveys vs. conducting the study in-house. While there are many factors that assist a company in choosing in-house or outsourced market research, the cost of outsourcing an employee survey is normally the top determining factor. The cost of a full-service employee satisfaction survey ranges between $3,000 and $30,000. It is a large range because the price of a
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Dyads & Triads in Market Research: What's the Difference?
Posted at: 3/20/2023 12:30 PM
In this article, we'll walk you through an explanation of dyads and triads, examples of how they are used in market research, and their benefits over traditional qualitative methodologies. What are Dyads in Market Research? Dyads in market research are qualitative research discussions consisting of 2 participants together, led by a moderator. The two people selected for the dyad will either come as a pair who know one another, or two strangers that have never met. Common examples of dyads
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11 Virtual Focus Group Best Practices
Posted at: 3/19/2023 12:30 PM
With the rise of video conferencing tools, traditional, in-person focus groups have evolved into a methodology that can be completed remotely. As a result, conducting virtual focus groups has become increasingly popular among the market research community. If you are still new to this type of market research, it can be helpful to learn a few virtual focus group best practices to assure your project goes off without a hitch. In this blog post, our focus group company shares insider tips and
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Conducting Stadium Experience Surveys: What Do Fans Really Want?
Posted at: 3/18/2023 12:30 PM
There are many factors that contribute to a spectacular stadium experience. Good food, comfortable seating, clean bathrooms, and available parking to name a few. For fans, it's more than just the sport they are watching or the music act they are seeing that impacts their experience. Stadium experience surveys are an excellent tool to truly understand what specific factors drive attendance to a venue outside of the entertainment act. They can also provide insight into areas of satisfaction,
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How to Conduct Employee Pulse Surveys [+ Example Questions]
Posted at: 3/17/2023 12:30 PM
Conducting employee pulse surveys is something to seriously consider practicing if your organization is not already. Assuming that everything is going well with your employees will jeopardize your business’ growth. And without surveying employees, how can you expect to develop a complete understanding of your business? What’s more, how can you understand your staff better to increase engagement? You can't! In this blog post, we’ll answer the following questions: What is an employee pulse?