Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Measuring Brand Equity in 5 Steps (With Examples)
Posted at: 3/15/2023 12:30 PM
It’s obvious that customers tend to buy a product or service they recognize and trust. So, ask yourself: Is your brand the first that comes to mind with consumers? By measuring brand equity, your organization can rely on data-driven insights to improve awareness, perception, and usage. And with, 77% of B2C consumers making purchasing decisions based solely on the brand name, you can’t afford not to. In this blog, we’ll discuss the importance of measuring brand equity, key metrics to focus
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What is a Good Net Promoter Score (NPS)?
Posted at: 3/13/2023 12:30 PM
The value of calculating your organization's net promoter score is important to measuring, benchmarking, and improving customer satisfaction. Though, creating strategies to improve customer retention can only happen if you have a better idea of what a good net promoter score is. While we dive more into how to know if your NPS is good, average, or bad below, I'll start by saying this: average net promoter scores vary based on industry and business type. Keep reading as we explore this custom
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Market Research for Startups [2023 Ultimate Guide]
Posted at: 3/10/2023 1:30 PM
Do you have a great business or product idea? Are you entertaining the idea of launching a startup? Perhaps there is no more exciting time than the spot you are in right now. How do I know? I’ve been there. My startup idea just happened to be a market research firm, so I am very excited to share my expertise on both of these topics. Startup market research can answer the common questions racing through your mind. Combatting the excitement and potential of your startup idea are likely some s
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What is Mobile Ethnography? [Definition, Examples & Benefits]
Posted at: 3/9/2023 1:30 PM
In the market research industry, mobile ethnography provides valuable insights and can have several key advantages over other types of market research methodologies. The flexibility of mobile market research approaches combined with the above benefits creates a strong return on investment. Our market research company details more about what mobile ethnography is, the benefits of using it, and example studies. Interested in conducting a mobile ethnography study? We can help with that too. Co
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What is Regression Analysis & How Is It Used?
Posted at: 3/8/2023 1:30 PM
Regression analysis helps organizations make sense of priority areas and what factors have the most impact and influence on their customer relationships. It allows researchers and brands to read between the lines of the survey data. This article will help you understand the definition of regression analysis, how it is commonly used, and the benefits of using regression research. Interested in using regression analysis? Drive Research can help with that too. Reach our market research company
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![What is a Pilot Study? [+ Benefits, Examples, & Process]](/media/5227/paper-plane-path.png)
What is a Pilot Study? [+ Benefits, Examples, & Process]
Posted at: 3/6/2023 1:30 PM
A pilot study sets the stage for a long-term successful market research project. Walk before you run. Don't bite off more than you can chew. Start small. You've heard them all and a pilot market research study employs the same approach. In this post, we'll cover everything you need to know about pilot surveys – their importance, examples, and steps to completing a successful study. Interested in conducting a pilot study? Get a quote from Drive Research. Contact our market research compan
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![What is Group Effect? [Examples & How to Avoid It]](/media/5223/man-talking-in-a-focus-group.png)
What is Group Effect? [Examples & How to Prevent It]
Posted at: 3/4/2023 1:30 PM
It's important to be aware of group effect when performing market research. This bias can negatively impact a person's answers when taking part in qualitative research studies. Keep reading to learn more about the group effect, including what it is and how to prevent it from occurring when conducting focus group studies for market research. What is Group Effect? Group effect is a type of bias that primarily affects focus groups. It is also referred to as group bias. It can occur during
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Multi-Sponsor Surveys: What They Are and How to Use Them
Posted at: 3/3/2023 1:30 PM
It's no secret that market research adds value to organizations' business and marketing decisions. That said, we know it can be intimidating to use for the first time. Luckily, multi-sponsor surveys are a great methodology for those looking to cut costs and test the value of market research. Also known as piggyback or omnibus surveys, multi-sponsor surveys are simple to implement, especially for those new to market research. This blog will outline: Definition of multi-sponsor surveys Mul
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Electric Vehicle (EV) Statistics: Are Electric Cars the Future?
Posted at: 3/2/2023 2:44 PM
It’s no secret that choosing a new car is challenging. Today's car buyer is presented with hundreds of options, each with its own pros and cons. Perhaps the biggest debate is deciding between an electric vehicle (EV) or a traditional gas-powered car. While driving past gas stations and reducing your carbon footprint is intriguing, it's not enough of a draw for most Americans. A survey conducted by Drive Research shows 51% of respondents will not even consider buying an electric car for thei
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Construction Company Client Surveys: Questions, Benefits, & Process
Posted at: 3/1/2023 1:30 PM
Client satisfaction is a top priority for construction companies and general contractors. And, for a good reason. Happy clients result in 5-star reviews and strong referrals. One of the best ways to measure customer feedback is with construction company client surveys. They are simple to execute and straightforward. In this blog post, our AEC market research company will share more about construction customer surveys including the benefits, process, and example questions. Looking to use a
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Patient Experience Surveys vs. Mystery Shops, Which is Best?
Posted at: 2/28/2023 1:30 PM
When it comes to healthcare market research options, most facilities and providers are primarily interested in conducting patient experience surveys or mystery shops. Both types of market research are valuable in understanding what your healthcare center is doing well and what areas can be improved. Although, depending on your goals, timeline, and budget there are times when patient satisfaction surveys make more sense than healthcare mystery shopping – and vice versa. To help you decide, o
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Employee Opinion Surveys: How to Get the Feedback You Need
Posted at: 2/26/2023 1:30 PM
Opinions. Everyone has them. Especially your employees. What do they think of management? How do they rate the company's culture? How do they feel about their workload? Unfortunately, the likelihood of employees organically coming forward with their opinions is slim. Recent studies have shown that 49% who have neglected to report something to HR cited fear of retaliation. The best way to mitigate this fear, while still gathering feedback is through employee opinion surveys. In this post