Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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7 Ways to Improve Show Rates For Your Qualitative Research
Posted at: 5/5/2022 12:30 PM
We’ve all been there. Yes, even a qualitative recruitment company like Drive Research has struggled to find qualified participants to attend market research studies. Sure we’ve learned from past mistakes and with these mistakes we now understand what does and does not work. With great qualitative recruitment experience, Drive Research was able to create a streamlined process for finding participants, even those who are hard to reach. Plus! This process helps with getting our dream participan
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4 Ways to Increase Employee Retention in the Tech Industry
Posted at: 5/3/2022 12:30 PM
The tech industry isn’t going anywhere. However, due to its ever-evolving and demanding nature, this industry is both an ideal and difficult field to work in. Because of the competitive nature, tech companies are always on the lookout for highly-qualified employees. This can also mean increased employee turnover. For instance, in 2021, there were a staggering 3.6 million tech-related job postings in the US. Widely known as being fantastic workplaces, companies can likely continue to increa
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Raising the Awareness of a Nonprofit Business [With Examples]
Posted at: 5/2/2022 12:16 PM
Operating as a lesser-known nonprofit organization against huge national organizations can be daunting. The struggle to obtain resources such as donations and volunteers is more difficult and the ability to serve those in need is negatively impacted by this lack of awareness. In fact, many studies have shown that 1 in 2 consumers are more likely to do business with a company whose logo they recognize. From a nonprofit perspective, this could apply to donors, volunteers, and other stakeholde
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How to Create Effective Supermarket and Grocery Store Ads
Posted at: 4/29/2022 12:30 PM
Supermarkets and grocery stores receive a large amount of in-person foot traffic. And with over 60% of in-store shoppers open to buying a new brand, it makes them a prime audience for an effective advertising campaign. That being said, there are many moving parts to creating successful supermarket and grocery store ads. Compelling ad copy, purposeful imagery, and a well-designed layout all play a role in capturing consumers’ attention. To assure all elements of your marketing campaign work
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eCommerce User Experience: How to Increase Online Traffic & Sales
Posted at: 4/28/2022 12:30 PM
Everyone knows the saying, "don't judge a book by its cover." Unfortunately, this is not the case for websites, apps, and other platforms. Users make snap judgments when they visit an online site as soon as a page loads. In fact, it takes about 0.05 seconds for users to form an opinion about your website that determines whether they'll stay or leave. And 88% of users are less likely to return to a website after a bad user experience. The bottom line: eCommerce sites need to invest more mone
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Improving Online Guest Reviews for My Hotel or Resort
Posted at: 4/27/2022 12:30 PM
The travel and tourism industry relies on online guest reviews to encourage new visitors to book a reservation. With 81% of people always reading reviews before booking a hotel, it is crucial to invest in a reputation management strategy. Here's how to get more quality guest reviews to increase bookings and reservations. That means the quality and quantity of guest reviews for your hotel or resort matter. That’s why establishing an online reputation management (ORM) strategy is so important
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Surveying SMB Owners and Decision-Makers
Posted at: 4/25/2022 12:30 PM
With over 99% of America’s organizations operating as small businesses, it presents an exciting and lucrative opportunity for B2B marketers. However, despite this staggering number, most brands struggle to find and connect with small and medium-sized business (SMBs) owners and decision-makers. For this reason, it is helpful to work with a market research company to survey this audience and learn key factors of how they choose to partner with vendors. By surveying SMB owners and decision-mak
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How Market Research Can Help College Enrollment Efforts
Posted at: 4/22/2022 12:30 PM
There is no single issue of more concern to higher-education institutions in 2022 than enrollment. Schools throughout the U.S. have been seeing declines in enrollment over the past few years. A March 2022 article in The Washington Post reported that American colleges have lost five percent of their student headcount since 2019. While this news may be bleak, there are opportunities for colleges and universities to meet their enrollment goals. Continue reading to learn more about market resea
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Nonprofit Branding: How to Better Understand Your Audience
Posted at: 4/21/2022 12:30 PM
Wondering what your target audience thinks about your nonprofit organization? Or how to grow community awareness for your local cause? Enter brand-equity studies can help answer these questions and maximize the efforts of your nonprofit branding. Typical goals and objectives for brand equity surveys include measuring the top of mind awareness, aided awareness, word association, perception, drivers to perception, and more. Learn more about how to approach nonprofit market research, example q
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What is Online Reputation Management? How to Improve Customer Reviews
Posted at: 4/20/2022 12:30 PM
How many times have you gone online to make a purchase or research a brand and reviewed company ratings? Often right? You are no different than your potential customers who are actively researching and forming opinions about your brand before they even contact you. We call them stealth customers. You know they are researching you. Yet, they have not reached out to your organization through a contact form, phone call, email, or simply came to your retail location. That's because, before maki
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How to Calculate the ROI of Software/SaaS with Market Research
Posted at: 4/19/2022 12:30 PM
When companies are on the hunt for new software or SaaS, there are several boxes that must be checked before they move forward. However, perhaps the most influential deciding factor is the average return on investment (ROI) the solution provides its current customers. Being transparent about the return on investment of software/SaaS helps accelerate the buyer's journey. Here's how to easily calculate your platform's ROI and competitors with market research. Providing either a percentage incr
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How to Conduct a Leadership Feedback Survey
Posted at: 4/18/2022 12:30 PM
Leadership feedback surveys are an excellent methodology to assess the strengths and weaknesses of management. Establishing a benchmark, like an employee net promoter score (eNPS), is a great way to identify what employees are most and least satisfied with. This type of insight is proven to increase employee retention and improve engagement. Our employee survey company recently conducted a leadership effectiveness survey with a manufacturing company. This blog post will detail the objectives