Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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How to Create Click-Worthy Headlines for Your Marketing Campaigns
Posted at: 2/7/2022 1:30 PM
Developing click-worthy headlines for marketing materials such as Google search or Facebook ads can be difficult. Knowing what to write, and how to write it, is no easy task for even the most experienced marketers. Fortunately, there is a better way to help you develop gripping headlines that deliver the right message. By conducting a headline testing survey with our market research company, Drive Research, we can find the correct words and phrases to help make sure your marketing content i
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11 Ad Concept Testing Example Survey Questions to Steal Right Now
Posted at: 2/4/2022 1:30 PM
Ad concept testing – we are obsessed with it, and you should be too! After all, creating marketing and advertising campaigns based on consumer feedback can mean more ROI for your brand. How to know if your feeling of having the best advertising messaging really checks out? It's easy. You need to conduct ad concept testing surveys with the right questions. In this blog post, you will get 11 professionally designed ad concept testing survey question examples to steal for your next study. De
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3 Benefits of Hiring Market Research Recruitment Agencies
Posted at: 2/3/2022 1:30 PM
The scene: you’re super pumped about a new product or service your company has. You’re excited about all the positive feedback, sales, and potential exposure it’ll bring to your brand. But before launching your new concept, you’d like to host an online focus group with target consumers to gauge their interest level, suggested areas of improvement, and discuss what product similar to yours they are currently using. That’s where your new best friends (market research recruitment agencies) come
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9 Signs You Should Invest in Market Research
Posted at: 2/2/2022 1:30 PM
Market research. Do I need to invest in it? Why do I need it? What can it answer for me? What will I get for ROI? How do I know if I need it? Unlike marketing or advertising, market research is a very specialized and niche service offered by very few firms in local and regional markets. Because so many small and mid-size businesses use it infrequently, it's hard to determine when you should invest in market research and when you shouldn't. Well, our national market research company is here
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How to Measure the Demand for New Apartment Buildings
Posted at: 2/1/2022 1:30 PM
Wondering how developers find out whether there is enough demand to create a new apartment building? Like many business objectives, there's a market research study for that. A market research feasibility study gives insight into competitors, ideal amenities, target market criteria, and pricing. By conducting these studies, companies can glean important information to boost the likelihood of a successful new business venture. Learn more about the objectives, approach, and components of thes
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3 Tips to Improve Glassdoor Ratings for my Business (+ 1 Secret Hack)
Posted at: 1/28/2022 1:30 PM
Do you ever wonder what your employers think and feel about working for your organization? Employee reviews sites such as Glassdoor can provide a clear depiction of how your team describes company culture, overall satisfaction, co-workers' relationships, and more. It is also a platform for job seekers to check out what it’s actually like to work for a company before they accept a job offer or even apply to a new position. In fact, 83% of Glassdoor users are looking for jobs or are open to n
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6 Brand Tracker Survey Benefits for Your Business
Posted at: 1/27/2022 1:30 PM
When is the last time you conducted a market research study? Last year? Within the last five years? Never? While conducting an ad-hoc market research study is never a bad thing, the data can become stale after a year has passed. Herein lies the value of brand tracking. Put simply, these surveys track the growth of your brand. The findings can help bolster your organization and give you reliable benchmarking data to see how your KPIs have changed over time. Keep reading to learn more brand
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Unmoderated Research: Step By Step Process for How to Conduct It
Posted at: 1/25/2022 1:30 PM
Unmoderated research is an excellent tool to gain insights on products, concepts, features, platforms, and many other things. In addition, it’s a great way to measure customer satisfaction–an important factor for any brand or service. In fact, over two-thirds of businesses compete on customer experience alone. Recently, we partnered with a leading social media network that wanted to learn more about how influencers and bloggers used different features on their platform. We also tested the u
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How to Conduct an Online Survey with Tea Drinkers
Posted at: 1/24/2022 1:30 PM
The food and beverage industry is ever-changing. Every year new products arrive on store shelves and new brands enter the market, with consumer preferences seemingly impossible to nail down. The food and beverage industry is ever-changing, with consumer preferences seemingly impossible to nail down. Learn how a tea brand utilized online surveys to gather feedback from its target market. Here at Drive Research, our market research experts have worked with numerous clients in the food and beve
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How to Remove a Google Review (& What To Do When It Doesn't Work)
Posted at: 1/21/2022 1:30 PM
Although we’d like to think our customers enjoyed every part of their journey with us, that is not always the case. Mistakes happen and issues are not always resolved in the privacy of internal emails and phone calls. Instead, some customers take to Google to leave a public review of their less than stellar experience. We also know that their commentary can be exaggerated and not an actual portrayal of what happened – but our prospective customers don’t know that. For this reason, many bra
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Employee Survey Companies: 4 Factors to Consider Before Hiring One
Posted at: 1/20/2022 1:30 PM
Let’s face it, you want to know what your employees think of you–or, your company, that is. The main reason using a third party for employee surveys is so vital to an organization is that they give strategic insight into staff opinion. Through this feedback, you’re able to see what works and what doesn’t. And at a time where 63% of employers find keeping staff is harder than finding them, this feedback is more important than ever. The first step in executing a successful study is hiring the
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Conducting Focus Groups in Syracuse: Why Upstate NY Is the Right Move
Posted at: 1/19/2022 1:30 PM
Why choose Syracuse, New York as the destination for your next focus group project? Anecdotally, our focus group company loves Syracuse for its accessibility, great outdoor attractions, and access to amazing coffee and food scenes. But, it’s not all about the coffee beans and sports. Three factors are important to consider when debating whether to make Upstate New York the location for focus groups. A great mix of demographics Cost-effective Access to the latest and greatest technology