Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Guest Satisfaction Surveys: How To Improve The Traveler Experience
Posted at: 3/28/2022 12:30 PM
Data-driven decision-making is essential to businesses in all industry verticals, with the hospitality industry as no exception. And for hotels across the globe, some of the best data can be captured directly from the guests themselves with guest satisfaction surveys. This method of data collection is unparalleled in the world of hospitality, and it can provide organizations with countless insights into the guest experience. In this article, our hotel and hospitality market research company
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Digital PR Strategies to Get Higher Search Rankings (& Actually Work)
Posted at: 3/25/2022 12:30 PM
There are a lot of marketing buzzwords that come and go. I’m sure you can think of many new trends that promised to be the next big thing, only to never be talked about again. I can assure you digital PR is not an example of a marketing fad, but one that has proven to be extremely impactful for search engine optimization (SEO). It’s heavily due to the fact that most people discover businesses and brands through the online landscape. Think Google search, Instagram, blogs, podcasts, and more.
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5 Ways to Reduce Teacher Turnover Rates at Your School
Posted at: 3/24/2022 12:30 PM
Unfortunately, it’s no surprise that teacher turnover is happening at a very high rate. In fact, a recent statistic showed that 54% of teachers said they will likely leave their job in the next couple of years. That’s a lot of teachers –and a lot of students lacking guidance in the classroom! 54% of teachers said they will likely leave their job in the next couple of years. Utilize these 5 strategies to help reduce teacher turnover rates at your school. Why is teacher turnover so high? Two
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How Can Market Research Help a Business?
Posted at: 3/23/2022 12:30 PM
Market research can help a business in a number of ways. It works as a true investment for an organization. Conducting market research ensures a higher chance of business success, reduces risk in your strategy and helps your product and services match the needs of your customers or potential customers. However, there are still a number of businesses and organizations who decide not to use it. They feel as though they know the answers, their perspective is the only one that matters, or they
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How to Use Surveys for Lead Generation Content
Posted at: 3/22/2022 12:30 PM
Lead generation is a process that nearly every company uses to attract prospects with the end goal of converting them into a customer. It ranges from cold sales calls, networking at events, and our personal favorite: content marketing. More and more marketers are seeing the value of lead generation content, with 82% of marketers reporting actively using content marketing in 2021. That percentage is up 70% from 2020. It is likely due to the fact that 47% of buyers view three to five pieces o
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How Do You Run A Competitive Analysis in Marketing?
Posted at: 3/18/2022 12:30 PM
All companies envision their organization as providing the best products and services. Sure, you may offer good services, have a great brand strategy, and an ultra-trendy Instagram. But watch out, because just beneath the surface an even better company could be lurking, Jaws-style. That’s where marketing competitive analysis comes in to keep you top of mind and thriving. This must-have tool provides businesses with all the best information they need to beat out rival companies or stay on th
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How to Identify Purchasing Factors for Condiments Among Consumers
Posted at: 3/16/2022 12:30 PM
What key factors motivate a consumer to purchase one product over another? With 57% of people buying a new product during their most recent supermarket run, it's an important question to answer. By using market research, brands can gather actionable data as to why consumers purchase the items they do. For instance, a major food manufacturer and distributor contacted our market research company to learn what purchasing factors impacted consumers' choice in condiments. Below, we outline a 2-
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How a Survey Can Test Branding ( + 15 Examples Questions)
Posted at: 3/15/2022 12:30 PM
Looking to rebrand a current product/service or get feedback on branding for a new product/survey? There is a survey for that! Before bringing your new product or service to the market, don’t you want to know how appealing the concept sounds? Whether the brand seems trustworthy or not? Or, whether the target audience is interested in purchasing it? A survey can answer each of these questions and more! Learn more about the objectives, approach, example survey questions, and survey findings t
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What Are the Best Strategies to Manage Online Reputation?
Posted at: 3/14/2022 12:30 PM
In today's digital world, a few negative reviews can have massive ramifications on a company. Loss of customers (therefore a loss in revenue) and a poor online reputation are two of the biggest impacts a less-than-pleasant review can have. But don’t freak out yet, because we have an answer for companies struggling with the impact of negative reviews. It's called online reputation management and it's the best strategy for gaining a steady stream of 4 or 5-star ratings. The main goal of onli
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3 Market Research Options for Grocery Stores
Posted at: 3/11/2022 1:30 PM
If you make decisions for a retail grocery chain, I give you serious credit. It is no easy feat to obtain reliable feedback from customers on what they like and dislike about shopping at your grocery stores. Complicated survey links on the bottom of a footlong receipt just don’t get the job done these days. Thankfully, there are many types of market research available to grocery store managers and marketers to collect shopper feedback. This post will cover three of my favorite market resear
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The Value of Market Profiling and Industry Monitoring
Posted at: 3/10/2022 1:30 PM
It’s safe to assume that all businesses want to thrive, right? Right. But how you go about thriving is the next step. Put simply, market profiling and industry monitoring are both fantastic opportunities to either keep your business on top or get it to the top. As both forms of competitive assessment, these useful research tools can give you insight not only into your target market but into your key consumer profiles. With this information, you'll be able to create highly profitable opport
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Measuring the Financial Health of Banking Customers and Members
Posted at: 3/9/2022 1:30 PM
With 63% of Americans reporting their finances have altered by the pandemic, there is perhaps no better time to measure the financial health and wellness of consumers. As a bank or credit union, understanding your customer or member’s financial perceptions can lead you to provide the services, rates, and resources that are most impactful. One way financial institutions (FIs) can measure their community’s financial wellness is through an online survey. Financial health surveys are effective b