Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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6 Benefits of Continuous Performance Measurement and Tracking
Posted at: 4/15/2022 12:30 PM
Using market research to better understand performance, employees, sales, and customer satisfaction is a great first step in driving the success of your organization. But...there is something even better! Continuously measuring and tracking performance is the best way to understand progress and change. A market research company is often asked to measure awareness, perception, satisfaction, as well as other metrics. Measuring these metrics once helps organizations understand their placement i
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6 Factors to Consider Before a Product or Service Launch
Posted at: 4/13/2022 12:30 PM
So, you have a product idea. Before you jump into manufacturing, there are a few factors to consider that could ultimately impact your sales when launching a new product. For context, studies have shown that the failure rate for new products is as high as 70 to 80%. Even the largest brands have a product miss from time to time -- we're looking at you Life Savers soda and Cheetos lip balm. Thankfully, there is something brands can do to avoid this… Market research! Teaming up with a third-
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5 Reasons Why Employees Aren't Answering Your Survey
Posted at: 4/12/2022 12:30 PM
To have a successful business, it needs to be a well-oiled machine. And what makes that machine run? Your employees! Without happy employees, all you’ll get is a clunky, rusty machine. Who wants that? A fantastic way to see where your employees stand is with–you guessed it–employee surveys. This research method is most often run as online surveys, where your employees will receive it in their email inbox. Recent research found that staff can be up to 12% more effective at work when they’re
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4 Tips to Improve Google Ratings at Your Auto Dealership
Posted at: 4/11/2022 12:30 PM
Buckle up, it’s time to boost those Google ratings. If you own an auto dealership and are noticing your Google reviews and ratings are not where you want them to be, our market research company has some tips and tricks up our sleeve. When you want to improve Google ratings, you need to focus on one key aspect of your brand: reputation. Recent research shows that 67% of local businesses keep up at least a 4-star review. There’s no reason why you can’t be part of that club! When you work on
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How to Successfully Brand Your Loyalty Rewards Program
Posted at: 4/7/2022 12:30 PM
If you have ever stayed at a hotel, purchased airlines tickets, or even bought a piece of clothing – there is a good chance that you were, at one point in time, asked to join that brand’s loyalty rewards program. With roughly 90% of adults in the US belonging to one loyalty program, this is an area ripe for market research. As a way to gain access to more amenities and perks, these offerings show customers that they are valued and appreciated. However, not all customer rewards programs are c
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Surveying Greeting Card Shoppers: How to Measure Habits & Preferences
Posted at: 4/6/2022 12:30 PM
Although online shopping is on the rise, it has not eliminated in-person gift exchanges. People still enjoy the experience of seeing the reactions of their loved ones in the moment. And tied to many of those gifts are greeting cards. In fact, nine out of every ten households buy greeting cards each year. But with so many to choose from, how do greeting card shoppers decide which to purchase? Is it price-driven? Quality of the card? The perfect message? Surveying greeting card shoppers can p
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7 Tips to Conducting Market Research with Doctors & Physicians
Posted at: 4/5/2022 12:30 PM
Thinking about conducting market research with doctors or physicians? There may not be a more challenging audience to reach and receive feedback from. Doctors are very busy and focus their time on assisting and guiding patients. Trying to squeeze in a survey or short conversation for research purposes can prove very difficult for these medical professionals. However, our healthcare market research company is here to help. The tips below will help guide your team to ensure your project is set
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4 Tips to Improve Google Ratings for My Law Office
Posted at: 4/4/2022 12:30 PM
Chances are if you’re reading this right now you’re a.) a lawyer and b.) wanting a better way to improve Google ratings for your practice. If you haven’t guessed it already, our legal market research company has answers for you. While law is a specialized field, gaining positive feedback for your practice is no different than any other business. Recent research found that 60% of consumers will look at reviews on Google My Business. More specifically, 75% of the individuals who were looking
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What is Market Survey Research? | Defining the Benefits and Process of a Market Survey
Posted at: 4/1/2022 12:30 PM
Entrepreneurs developing a product or service often create exciting strategies to advertise and introduce their new concept to the market. Unfortunately, their marketing and advertising efforts are not always met with a successful outcome. Before moving forward with spending advertising dollars on their new brand, product, or service, entrepreneurs or brands need to take a step back and properly evaluate the market or space they are trying to enter. Market survey research assures the succes
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How to Increase Community Awareness for a Local Cause
Posted at: 3/31/2022 12:30 PM
The COVID-19 pandemic had a significant impact on nonprofit organizations. For context, the community development sector of the Federal Reserve System administered a COVID-19 community impact survey and discovered that the demand for nonprofit services increased by more than 70% during the pandemic. However, with so many people in need of support and resources, nonprofits are challenged with the task of identifying the prevalence and magnitude of issues among their local populations. This c
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What are the Challenges of Cold-Calling Recruitment?
Posted at: 3/30/2022 12:30 PM
Cold-calling is an old-school market research technique to reach potential participants. At a first glance, it seems simple enough. You find a contact’s phone number, call them, and recruit them for your project. However, as telemarketing and scam calls have increased over time–along with everyone’s annoyance with them–cold-calling has become a challenge for market research recruitment. Continue reading this blog to learn more about the challenges of cold-calling recruitment in market resea
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The Comprehensive Guide to Conducting a Shop-Along in 2022
Posted at: 3/29/2022 12:30 PM
Retailers are in constant competition for consumer attention. With numerous products and services that are comparable and similar on multiple levels, every company wants consumers to buy their product or service to beat their competitors. How does a company, brand, product, or service stand out against the competition? They need to effectively market to their ideal customer by grabbing their attention and guiding them to a buying decision. With roughly 70% of consumer shopping contributing