Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Visitor Surveys: 7 Tips to Improve Results of a Travel & Tourism Study
Posted at: 12/16/2021 7:37 PM
Visitor surveys in the travel and tourism industry are a great way to reveal the kind of people who are coming to your area. They can showcase visitor behaviors, predict future trends, and paint a picture of the typical traveler. This type of travel and tourism market research also goes far beyond just a single attraction. In fact, visitor studies are often used to gather insight for a destination, town, region, and even an entire state or province. For example, this ongoing Canadian travel s
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5 Types of Brand Tracking Studies & How They Work
Posted at: 12/15/2021 1:30 PM
Conducting market research regularly is crucial for maintaining a competitive edge, keeping the pulse on customer needs, and creating relevant marketing campaigns. An effective way to accomplish this is with brand tracking studies. There are many types of brand tracking, whether it be collecting ongoing feedback from customers or measuring the results of a 6-month marketing campaign. When deciding what type of market research is right for you, consider your audience and goals. These component
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Mystery Shopping: Overcoming Greatest Retail Challenges with Data
Posted at: 12/14/2021 1:30 PM
Retail is a more competitive space than ever before. Brick and mortar stores are suffering from declining foot traffic. And while becoming a more popular form of shopping, online retailers are now struggling to differentiate their products and services from competitors. As a result, executing an informed customer strategy is critical for any retail business. There are many market research options for retailers. However, perhaps the most powerful is mystery shopping. In this blog post, our mar
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Surveying Employees: 8 Steps to Improving Job Satisfaction
Posted at: 12/13/2021 1:30 PM
Understanding the fundamentals of satisfaction and engagement among employees provides a plethora of useful information for your company. Therefore, taking the time to survey employees will have a direct correlation to retention and productivity. Implementing this type of survey is simple and well worth the time spent. In fact, highly engaged employers experience a 25 to 59% decrease in turnover. However, most employees don’t consider themselves “very engaged” at work -- and that comes at a
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Fighting the Great Resignation with Employee Surveys
Posted at: 12/10/2021 1:30 PM
As of September 2021, 4.4 million Americans quit their jobs as the labor market continues to tumult. People are now referring to this ongoing trend of people leaving their jobs as the Great Resignation or the Big Quit. The Great Resignation is an important cultural phenomenon for every organization to become familiar with. As more opportunities change from in-office to remote work, employees have more positions and organizations to consider. We all know employers like to ask for references,
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Website Intercept Surveys: 5 Benefits to Collecting User Feedback
Posted at: 12/9/2021 1:30 PM
Whether someone is online shopping or searching a brand’s website to learn about service offerings, their site experience matters. Website users are very observant. They notice everything from how quickly a page loads, to how available a customer service representative is, to how informative the site is. Studies show it only takes 0.05 seconds for visitors to form an opinion about your website – and that first impression determines whether they’ll stay or leave. For this reason, it is becom
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5+ Market Research Trends to Expect in 2022
Posted at: 12/8/2021 1:30 PM
The end of the year is a great time to look at market research trends we'll likely see in 2022. To make a solid business plan for the short term, it’s important to keep an eye on where your target customers' preferences, attitudes, and behaviors are heading in the long term. Adding market research to your 2022 budget will allow your team to make informed, data-driven decisions for improved marketing, sales, and operations strategies. In this article, I’ll be looking in more detail at specif
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Online Food Delivery: Using Data to Measure and Improve Customer Service Experience
Posted at: 12/3/2021 1:30 PM
Before COVID-19, many consumers never solely relied on online food delivery services, but more so used it as a luxury or out of convenience. However, as a result of more people needing to order delivery out of necessity and public safety,y man saw how convenient the process really was. Now, 60% of U.S. consumers order delivery or takeout once a week -- and 31% say they use these third-party delivery services at least twice a week (Upserve). Many restaurants and food delivery apps are left w
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Case Study: Online Survey with Pharmacists | Health Insurance Market Research
Posted at: 12/1/2021 1:30 PM
No doubt about it: conducting market research with pharmacists and other medical professionals can be a challenge. This audience is exhausted and stressed out. Now more than ever healthcare professionals feel like there isn't enough time in the day to properly treat patients and enjoy a life outside the office -- much less take an online survey or participate in a focus group. However, that doesn't stop the desire to collect feedback from pharmacists and medical personnel. So how can you captu
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What is Original Research in Content Marketing?
Posted at: 11/29/2021 1:30 PM
Content marketing is a buzzword circulating the industry for years now. This is likely because “content” is a broad term that identifies a number of different types of deliverables within the marketing sector. Blogs, whitepapers, e-books, infographics, and many other resource-type materials all makeup what it means to create content with the purpose of creating a data-driven marketing strategy. Above all else, there is one type of powerhouse, knowledge-based resource for content that is extre
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Should You Use a Third-Party For Focus Groups? | The Dangers of DIY Qualitative Research
Posted at: 11/24/2021 1:30 PM
DIY market research initially seems like a brilliant idea. The possibility of saving time, money, and getting the same, insightful results from a focus group without having to go through a third party seems like a no-brainer. However, DIY market research very rarely delivers this outcome. Our market research company often equates DIY market research to cutting your own hair. A task that seems so simple and easy. This feeling quickly fades once the process is complete. You realize, there is a
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Breaking Down a Market Research Report Into 10 Pieces
Posted at: 11/22/2021 1:30 PM
The most important piece of any market research study is the report. Why? Because it summarizes all of what your study entailed and discovered. The most important piece of any market research study is the report. Why? Because it summarizes all of what your study entailed and discovered. Learn about the most important components to include when reporting market research findings. At Drive Research, we believe a report should go beyond just spreadsheets, graphs, and statistics. Through several