Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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What is a Customer Confusion Study?
Posted at: 7/23/2019 3:00 PM
Wondering what a customer confusion study is? Drive Research, market research company in New York, can help! The name customer confusion study sounds a little confusing, right? In the following post, we will answer (1) what a customer confusion study is, (2) what the benefits of a customer confusion study are, (3) how a customer confusion study is used, and (4) an example of a customer confusion study. Ready to learn about customer confusion studies? On your mark. Get set. Go! Due to incre
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In-Home Use Tests (IHUTs) Explained in 60-Seconds | Market Research Video
Posted at: 7/22/2019 2:55 PM
In-home use tests (IHUTs) are an efficient and cost-effective market research methodology for testing a product before it is ready for a full-launch. No, products are not tested in a lab or a research facility, but tested by real people who match your target consumer criteria in their home environments. IHUTS provide brands with clear and accurate results and key recommendations for how to enhance your product offering. In turn, brands know exactly what to expect before releasing their new or e
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The Advantages and Disadvantages of Mobile Kiosk Surveys
Posted at: 7/19/2019 2:19 PM
It seems like kiosks are showing up more and more in everyday consumer experiences. Actions such as printing your boarding pass at an airport or searching the directory of a mall have been taken over by the growth of digital kiosks. Did you know you can take surveys at some of the latest mobile kiosks? Often placed near the exit of retail stores, these mobile kiosk surveys are displays with an embedded device for consumers to take a programmed questionnaire. The idea is for a customer to answer
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4 Thing to Know Before Conducting Market Research
Posted at: 7/18/2019 8:55 PM
Market research is a valuable tool for businesses of all sizes and sectors. It answers a number of common internal and external challenges for organizations all over the world. Whether you are a newbie or experienced in the realm of marketing research, there are four influential factors that will impact the success of your results. What are they? Objectives Audience Questions Help Missing the mark on even one of these can run your market research study to the ground. In this blog post our
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10 Findings from the Central New York Wine Survey | CNY Wine Survey Results
Posted at: 7/17/2019 1:49 PM
Summer is in full swing in Central New York. This means it's prime time to visit local wineries and (of course) drink wine! Wondering what Central New Yorkers say their favorite type of wine is? Or their favorite Finger Lakes winery? How much money are residents of CNY most likely to spend on one bottle of wine? Drive Research, a market research company in Syracuse, has data to answer these questions and more! Project Background Drive Research just wrapped up the 2019 CNY wine survey. The sur
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3 Voice of Customer (VoC) Questions You Need to be Asking | Market Research Video
Posted at: 7/16/2019 6:45 PM
Your business has decided to run a Voice of Customer (VoC) program. Your organization as next decided to create an online survey for your VoC program. To best reach your customers and non-customers, your organization feels it is most beneficial to include the link to the online survey in an email. You hit send on the email and it is received by your entire contact list. This may include customers, potential customers, and the general public. Online survey responses start flooding in. However, a
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Strategies to Grow Customers at a Bank or Credit Union
Posted at: 7/15/2019 6:27 PM
When it comes to banks and credit unions, there may not be a more competitive space. Most urban and suburban geographies across the United States offer an abundant amount of banks and credit unions for consumers and businesses to choose from for their banking needs. It is hard to drive a mile or 2 in some areas without seeing a handful of financial institutions. How does this impact marketing for a bank or credit union? It creates an incredibly competitive industry. It becomes extremely difficu
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4 Simple Tips to Improving Your Infographic Design | Market Research Video
Posted at: 7/11/2019 1:57 PM
"Market research is boring." False. While market research thrives off of hard data and evidence, it is also the catalyst for telling a story about a brand, product, service, or target customer. The feedback received from a market research study does not only have to be outlined in a report but oftentimes is displayed through an infographic to offer a new way of viewing the data. Infographics are also a great downloadable piece to improve your content marketing strategy. They are a no-brainer!
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Posted at: 7/10/2019 1:50 PM
Curious about lifestyle market research? If you do not know much about lifestyle market research, you are probably on the right track just by reading the name. However, the opportunities gained from lifestyle market research may be more impactful than you realize! In the post below, Drive Research answers (1) what is lifestyle market research, (2) what are the benefits of lifestyle market research, and (3) what the process is for conducting lifestyle market research. What are you waiting for?
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When Is Market Research Necessary?
Posted at: 7/9/2019 1:44 PM
Always.While we are biased and really believe this, we also understand there are specific occasions or events which are more likely to warrant market research than others. Each scenario below details a very specific business problem or challenge and how market research can help address the issue. Let's get started!Asking yourself, "When is market research necessary?" In short, the answer is always. This article will help clarify the most common occasions when a business uses market research.
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What is Location-Based Data? | Mobile Analytics Company
Posted at: 7/8/2019 1:26 PM
The use of location-based data is becoming an increasingly popular among businesses to better understand consumers, improve the onsite customer experience, and better market to target audiences. In fact, the global location intelligence market size is anticipated to reach 25 billion dollars by 2025, according to a new study by Grand View Research Inc. What exactly is location-based data? Location-based analytics provides a feed of data from multiple sources such as Wi-Fi and GPS to provide coll
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4 Critical Surveys for All Banks and Credit Unions | Market Research Video
Posted at: 7/5/2019 1:15 PM
Many banks and credit unions across the country utilize market research data to greatly improve their business and marketing efforts. The findings from bank or credit union market research ultimately allows a financial institution to make better overall decisions regarding member experience. A bank or credit union looking to conduct market research has many, quality methodologies to choose from. Whether your financial institution is hoping to measure customer satisfaction, brand perception in t