Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Case Study: Client Satisfaction Survey for Fundraising Organization
Posted at: 6/18/2019 6:30 PM
Most businesses check in with their clients from time to time to maintain their relationships and informally assess client needs. However, what if you are looking for a more holistic view of client satisfaction? You won't find this information easily through courtesy emails and phone calls. To really understand how your clients feel, you might want to consider partnering with a market research company to conduct a client satisfaction survey. By using a third party to speak with your clients, or
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What Cities Should I Conduct Focus Groups In? | Qualitative Market Research Firm
Posted at: 6/17/2019 6:22 PM
Options. You are never short of them in market research. Quantitative or qualitative? Online surveys or intercept surveys? Phone surveys or mail surveys? Focus groups or executive interviews? Mystery shopping or shop-alongs? 400 responses or 1,000 responses? 15 questions or 30 questions? Topline report or full report? The list goes on and on. There is not necessarily always one right choice in market research. It is about collecting information, seeking guidance, and choosing the best path whic
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Case Study: Employee Engagement Survey for a Manufacturing Company
Posted at: 6/14/2019 5:54 PM
Have you ever heard the saying, "if you don't appreciate your customers, someone else will." While this a great piece of advice, there is an audience you may be undervaluing that could lead to the decline in sales and office morale. Your employees! An employee engagement survey tests the level of passion, enthusiasm, and commitment an employee has to it's organization. If employees do not feel they are valued, they will not serve as company advocates to your customers. Worse, they might leave y
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How Do Video Focus Groups Work? | Video Focus Groups Company
Posted at: 6/11/2019 3:32 PM
When organizations think of market research, the two most common methodologies which likely come to mind are focus groups and surveys. Focus groups have long been a popular and commonly used methodology for new product development, testing of advertisements, and creating a dialogue with customers. Over the past two decades, surveys have evolved with time. Years ago the most common surveys were completed by phone and mail. Now, online surveys are by far the most popular methodology used in marke
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Market Research with Generation Z | 4 Things You Need to Know
Posted at: 6/10/2019 3:31 PM
With all the talk of Millennials seemingly killing and reviving industries every day in the news, you might not have noticed that Generation Z is entering adulthood. In fact, the oldest "kids" in Generation Z are now 23 years old! Like it or not, these are your upcoming market research respondents. Businesses can no longer afford to solely focus on Baby Boomers and Millennials with a new generation of buying power around the corner. They currently already influence 93% of household spending. I
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What is a Time Use Survey? | Time Survey Company
Posted at: 6/7/2019 3:23 PM
Topics and objectives covered vary from survey-to-survey. It is very unlikely to see two surveys from two separate market research companies cover the exact same line of questions and wording. In market research, there are thousands of different reasons to commission online surveys, phone surveys, and mail surveys. These can range from understanding the appeal of a new product, testing the pricing for a new service, better understanding demographics of a customer base, and many more. Time us
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3 Data-Driven Tips for Choosing Blog Topics
Posted at: 6/6/2019 3:16 PM
Content marketing is important. I know, I know this is not the first time you have heard this. You are likely part of the 91% of B2B marketers using content marketing to reach customers or the 86% of B2C marketers who think content marketing is a key strategy. If you are not developing regular content such as blog posts, whitepapers, and reports – what are you waiting for? What is stopping you from getting started? What is stopping you from remaining consistent? “I don’t know what to write abo
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4 Examples of Content Marketing Research in Action | Market Research Video
Posted at: 6/5/2019 3:07 PM
Content is king. We know this and we live this at Drive Research (no, really...we publish new blog posts everyday). While the makeup of content marketing comes in various forms such as blog posts, whitepapers, reports, and so on there is one approach not many companies take. Content marketing research takes your content and marketing strategy to the next level. According to a study by Buzzsumo and Mantis Research, 9 out of 10 companies who do original research found it to be successful. 56% of
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Impact of Digital Media on Children | Educational Assessment Case Study
Posted at: 6/4/2019 3:00 PM
Over the past decade, the complexity of technology inside and outside of the classroom has evolved dramatically. This increased access to technology has educators incorporating learning media into their lesson plans by integrating elements of technology and gaming as an educational tool for students. There is no question, the use of computers and tablets offer a more direct line of communication and creative approach to the classroom. However, do these electronic devices result in a higher lear
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New Research on Market Research Best Practices
Posted at: 6/3/2019 2:45 PM
During my time at The Quirk's Event in Chicago this past April, I sat in on a fascinating presentation about something not often considered in market research: doing research on evolving market research best practices. Why not use your own expertise to optimize your market research processes? Comcast partnered with Phoenix MI to understand the current state of online survey respondents and how the rapidly changing world is impacting their research behaviors. Their study aimed to find answers to
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Using Sentiment Analysis for Easy Online Reputation Management (ORM)
Posted at: 5/31/2019 2:36 PM
Sentiment or open-text analysis is a rising market research technique most utilized when analyzing open-ended survey questions and reviewing social media commentary surrounding a company or brand. It is also a popular tool for online reputation management (ORM) as it attempts to automate an overall understanding of people’s feelings within an online survey. When added to a reputation management approach, sentiment analysis can take much of the heavy lifting off of a researcher or marketer. It e
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How Market Research Can Improve Your Brand
Posted at: 5/30/2019 2:25 PM
Competition in any industry is inevitable. How can a brand position itself as a leader among the masses? By listening to their customers with various market research methodologies. Many brands try to solve issues or questions without using data, which means teams base decision-making off of assumptions. Data is better than assumptions. A decision made off an assumption can be successful; brands do it everyday! The value of market research is being able to confirm and fine-tune assumptions to b