Online Surveys
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4 Critical Surveys for All Banks and Credit Unions | Market Research Video
Posted at: 7/5/2019 1:15 PM
Many banks and credit unions across the country utilize market research data to greatly improve their business and marketing efforts. The findings from bank or credit union market research ultimately allows a financial institution to make better overall decisions regarding member experience. A bank or credit union looking to conduct market research has many, quality methodologies to choose from. Whether your financial institution is hoping to measure customer satisfaction, brand perception in t
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Personal Injury Lawyer Market Survey | How Does It Work?
Posted at: 7/3/2019 8:50 PM
There are several sectors who spend a lot of budget on marketing and advertising in local markets. These include auto dealerships, retail stores and restaurants, and banks and credit unions. Law firms and attorneys are no exception. It is critical for personal injury lawyers to be top-of-mind because consideration and choice of a personal injury lawyer are event-driven. When I get injured, who do I contact? Personal injury lawyers want to be at the top of this list and this is why lots of adver
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How to Run an Email Customer Survey? | Email Customer Survey Company
Posted at: 6/24/2019 7:32 PM
The most basic and popular form of market research is a customer survey or customer satisfaction survey. When reviewing all of the potential project and market research options available to your company, perhaps no other qualitative or quantitative option provides more value and ROI than an email customer survey. Think about all of the places you purchased from and items you’ve ordered online in the past month. For how many of those were you sent an email asking for some type of feedback? Wheth
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How to Clean Your Survey Data | Market Research Video
Posted at: 5/22/2019 7:14 PM
A crucial piece of any online survey is data cleaning. Doing so ensures the quality of your survey results are completely accurate and trustworthy. The time it takes to clean your survey data will vary based on who you have sent the survey invitation to. Whether it be a research participant panel, a list of current customers, or your social media followers responding to your online survey – once their completes start to roll in, it is time to start cleaning the data. In this video, you will le
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4 Bank and Credit Union Survey Findings That Will Shock You
Posted at: 5/15/2019 6:21 PM
Over my past 15 years in market research, I have worked on a countless number of surveys, focus groups, and other studies for banks and credit unions. No matter the client, every bank and credit union market research project unveils new and impactful insights. No matter how much a bank or credit union thinks they may know about their customers or members, market, or product offerings, the market research always sheds light on some shocking or unexpected findings. The discovered findings directl
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How to Conduct Online Surveys Fast | Online Survey Example
Posted at: 4/8/2019 7:11 PM
Conducting online surveys fast is a specialty of our team at Drive Research. Wondering what is considered fast for an online survey? Recently, our team completed an online survey for a mortgage loan company. The online survey collected over 1,000 completes within five days. Fieldwork also included time spent reviewing data quality. Data quality checks is an in-depth process when the researcher analyzes quality for all survey responses. Wondering how to assess data quality in an online survey?
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How is Market Research Data Collected?
Posted at: 4/5/2019 7:01 PM
If there is one thing our market research firm in New York knows how to do, it is how to collect market research data. So you are in the right place to learn more about how market research data is collected. The short answer is: there are many options. The long answer is explaining each of those data collection options in greater detail, which I will do in this post. Choosing the right approach boils down to your objectives and resources at your company. The 6 options I am presenting are: Dat
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Offering a web survey? Stand out against fake online survey fools
Posted at: 4/1/2019 6:24 PM
There are dozens of successful companies offering online surveys because it provides real time data from a wide, but targeted demographic. Online surveys for businesses allow organizations to hear from their audience directly before launching new products or services. However, there are non-legitimate research agencies marketing the same rewards for web surveys, with no real promise to pay up. It can be difficult for participants to spot the difference between your verified online survey compan
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Market Research Checklists | Online Survey Programming, Data Cleaning, and Reporting
Posted at: 2/11/2019 6:33 PM
Organization is one of my strengths and I LOVE to check tasks off my to-do list. This is why I wanted to share several market research checklists! Market research checklists may be helpful to current professionals, those entering a career in market research, and those who want to learn more about the market research process. The following checklists can be used to review online survey programming, clean data gathered through fieldwork, and proof a market research report. Each of these checklis
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Survey Company NY | 6 Tips When Programming a Survey
Posted at: 11/14/2018 7:59 PM
It can be easy to forget about the programming stage of an online survey. This work is largely done in the background with little external input outside the programmer. The lack of spotlight on the programming, however, does not make the process any less crucial to a successful survey effort. Lack of focus at this stage can lead to a dysfunctional survey, faulty data, and negative brand representation. From my experience with programming online surveys, I've developed a list of six helpful tip
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NY Market Research Firm Offers 4 Tips to Create a Mobile Friendly Survey
Posted at: 11/13/2018 7:55 PM
Surveys are a common method for conducting market research. With 3.7 billion people using a mobile device, mobile-friendly surveys are crucial to optimize the value of data gathered. There are obvious differences between a mobile device and a computer device. Studies have shown people in today’s society are never far from their mobile device and favor using mobile devices for surveys over other methods of survey distribution. Due to these facts it is essential that surveys are designed to for mo
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5 Simple Ways to Maximize Your Response Rate for a Survey
Posted at: 11/9/2018 7:46 PM
Market research enables a company or organization to gather data information about their ideal consumers’ needs, preferences, and opinions. A common tool used in market research is a survey. Surveys are extremely useful tools and can identify several aspects of a target market. Surveys have many benefits. They are relatively inexpensive compared to focus groups or in-depth interviews (IDIs). Surveys are also versatile, and can be distributed in many ways, online, email, social media, or paper.