Online Surveys
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The Ultimate Guide to Increasing Survey Response Rates | 14 Tips To-Go
Posted at: 1/18/2017 2:36 PM
Read this, study it, wield it to provide you and your organization with more data than you can shake a stick at. That's assuming you and your organization like to shake sticks at things. Can you even shake a stick at data? Maybe if it's printed from Excel right? This seems like a rabbit hole. Back on topic. This ultimate guide to increasing survey response rates will provide you with everything you need to know about obtaining more feedback. All in 2,420 wonderful words. You may want to grab a c
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7 Reasons to Soft-Launch Email Surveys Before Jumping In
Posted at: 1/11/2017 9:18 PM
Maybe the fact that we gravitated towards a career in market research makes us risk adverse? Market research is in fact putting in the due-diligence with data and feedback to ensure management is making decisions based on facts and evidence. The fact that a company would make large strategic and market decisions without doing a survey grinds our gears. It cuts us to the core. Don't go with your gut, go with the data! How can they take such a risk? It's probably the same reason I dip my foot in
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6 Capabilities of Advanced Online Survey Tools and Platforms
Posted at: 1/10/2017 9:08 PM
Many novices in the market research realm will gravitate towards the free survey tools available online. We don't blame them. When an organization wants to obtain quick feedback from customers or an event, oftentimes a free survey tool will provide them the basic set up in order make it happen. If the organization conducts market research infrequently it may not be in the best interest to shell out budget for an expensive online survey tool which may go unused. Several benefits exist to using a
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How to Improve Graduate Survey Response Rates | 7 Market Research Tips
Posted at: 12/17/2016 4:55 PM
Higher education institutions use graduate surveys for a variety of reasons. Some use this voice of customer (VoC) work to understand job placement of recent graduates for marketing purposes while others use it to better understand how the institution prepared the student for his or her career. Some use it for both. Whatever your driver is, reaching out to recent graduates during a large transition in their life can make response rates challenging. Younger generations live across devices (mobile
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Authenticated Versus Unauthenticated Online Surveys - Which is Better?
Posted at: 11/26/2016 7:51 PM
When it comes to online surveys, you have two options: (1) authenticated or (2) unauthenticated. Choosing between the two approaches can prove difficult. As a survey administrator you must weigh the pros and cons of each option and choose the best approach for your study. What are authenticated surveys? Authenticated online surveys are verified through an authorization key or identifier that allows the survey administrator to trace respondents. This is typically done through a unique link
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Is Your Online Survey Like a Dinner Conversation with your 12-Year-Old?
Posted at: 11/17/2016 7:15 PM
In the understatement of the century, technology has changed the landscape of marketing research. The days of sending out hard copy surveys by mail or going door-to-door to collect survey responses have become close to extinct (here's looking at you U.S. Census Bureau.) The popularity of cell phone, mobile devices, and computers have made it incredibly easy for survey companies to contact respondents to seek responses and feedback. Due to these cost and time savings, online surveys are almost to
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Programming Checklist for Surveys | Market Research Company, Syracuse NY
Posted at: 11/14/2016 7:04 PM
Programming and testing a survey can prove to be a very time-consuming process for an analyst. Oftentimes tinkering with one question can impact a large branch of logic that can cripple your programming sequence if done incorrectly. When programming a survey, it is extremely difficult to multi-task because of the focus that is needed to handle one piece at a time. If a programmer gets too concerned with fixing multiple items (logic, randomization, grammar) by juggling back and forth, it can beco
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8 Unique Sample Options to Gather Surveys
Posted at: 11/10/2016 6:11 PM
It has been spoken about at-length in the market research industry. Sampling shifts to convenience methodologies over random approaches have become more commonplace out of necessity. The driver of random sampling is statistical reliability. Users of this approach want to make the claim results are within a +/- percent margin of error. A common random sampling approach is political polling. Although it is vital to claim statistical reliability for some studies, it does come with a cost. The co
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Survey Writing Tips | SONAR | Online Survey Company Buffalo, NY
Posted at: 10/23/2016 2:54 PM
Survey writing is a science. However, there is no "right" way to design a survey draft. What one person designs can be completely different from what another person designs but in many circumstances, both can be useable. So when it comes to survey design, it's often more about "what not to do" than "what to do". As I wrote about before on this site, one of the first and most important lessons I learned in survey writing was a simple tip called MECE (mutually exclusive collectively exhaustive), r
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Are You Using Unbalanced Survey Scales? Stop Now. Please.
Posted at: 10/13/2016 2:08 PM
Pet peeves. We all have them. If you work in market research long enough, you begin to develop your own unique standard of pet peeves within the industry. Many times you'll come across survey instruments written by other analysts or agencies displaying evaluation questions using an unbalanced scale. In survey writing, it's always important to keep a neutral mid-point when using scaled questions. What is an unbalanced scale? An unbalanced scale in market research is a survey question that offer
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What 140 Characters Can Teach us in Market Research
Posted at: 10/11/2016 2:03 PM
In your daily routine at the office (e.g., typing emails, speaking to clients over the phone, talking with colleagues while grabbing a morning coffee), I bet your dialogue lasts longer than 140 characters. If it doesn't you are either extremely shy, unsociable, or bitter. I'm not talking about the coffee. Enter the arena of Twitter however, and everything you say needs to be short and quick. However, "The Land of 140 Characters" can teach us a few lessons in market research and in business in ge
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What is Self-Selection Bias? [With Examples]
Posted at: 9/26/2016 8:30 PM
In the realm of online surveys and research, ensuring the accuracy of your data is crucial for drawing reliable conclusions. One common challenge that researchers face is self-selection bias. But what exactly is self-selection bias, and how can it impact your findings? In this blog, we'll explore the concept of self-selection bias, illustrate it with real-world examples, and discuss strategies to avoid it. What is Self-Selection Bias? Self-selection bias in market research is a type of non