Online Surveys
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4 Tips to Make Your Online Survey More Mobile-Friendly
Posted at: 9/21/2016 8:14 PM
If you're not designing your survey with a mobile-first mentality, your market research will suffer. According to SimilarWeb's State of Mobile Web US 2015 report, roughly 56% of consumer traffic to the leading U.S. websites is now from mobile devices. According to Greenbook, if the current trend continues, mobile surveys will exceed PC conversions in 2016. This will further disrupt the industry and research designs which are not mobile-friendly. This is especially true in B2C market research s
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How to Eliminate Sequence Bias in Your Market Research Survey
Posted at: 9/20/2016 8:10 PM
Stare at any market research survey long enough, and you'll be able to poke holes. All market research methodologies incur some type of bias whether it's response bias, sample bias, or sequence bias. It is nearly impossible to create a controlled environment which produces fully authentic results. It is the job of your market research consultant to choose the best methodology to eliminate as much bias as possible, and construct a research instrument which mitigates potential response bias.
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10 Benefits to Pretesting Your Online Survey
Posted at: 9/12/2016 7:22 PM
Those who work in market research know time is of the essence as managers and clients are continually pushing projects to be completed as soon as possible. At times your project workload may not seem like a list of high priority to low priority but rather a list of high priority to medium-high priority. However, when it comes to market research and the always moving tasks, nothing may be more important than pre-testing your online survey. You may have spent weeks designing and constructing your
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5 Tips to Help You Write a Better Survey
Posted at: 9/10/2016 8:03 PM
There are many factors you need to consider when writing an online survey, phone survey, or mail survey. Working with an experienced market research firm can alleviate your concerns and difficulties when writing a survey. If you are going to spend the time and money on commissioning a survey, you'll want to ensure the script is comprehensive, unbiased, engaging, and accurate. If you miss any of these, your survey may produce misleading results. Here are 5 tips a market research survey compa
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How Routing and Piping in Surveys Improves UX
Posted at: 9/8/2016 7:52 PM
One of the core benefits to using an experienced market research company to manage your study is the ability to apply routing, logic, branching and piping to your survey. Applying simple skip patterns to a survey will limit a survey respondents' frustration, help them flow through the survey quicker, and obtain higher levels of engagement. Without adding proper routing to your survey, you stand the risk of respondents straightlining or dropping out of surveys, which will significantly diminish y
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Should You Use a Progress Bar? | Online Survey Firm Syracuse
Posted at: 6/27/2016 5:40 PM
A standard item you see on most online survey platforms is the progress bar. It typically sits in one of the corners of the survey and informs you (as the respondent) where you stand in-between the start and the finish line. Programmers and survey writers alike accept these progress bars as standard for online surveys assuming they help participation rates by being transparent with the respondent to virtually say "you are 70% complete". However, are progress bars in online surveys more harmful
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What is Dropout Rate in Surveys? | Market Research Company
Posted at: 6/21/2016 5:31 PM
A dropout rate in surveys is the percentage of respondents who do not complete a survey due to the length, lack of interest, technical difficulties, or poor design. The dropout rate does not include respondents who disqualify or because the quota(s) has been reached. The dropout rate specifically references those respondents who leave a survey. This could be 1%, 5%, 10% or 20%. Learn more about dropout rates from our Syracuse online survey company in the blog post below! Dropout rates can v
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The MECE Principle | Online Survey Company
Posted at: 6/10/2016 4:44 PM
My first and most valuable lesson I learned about market research and writing surveys was the "MECE principle." I first learned about it my sophomore year of college (about 15 years ago) sitting in my Principles of Marketing class. We were well-into our chapter on market research and we started discussing proper survey writing. What is MECE in market research? MECE stands for Mutually Exclusive and Collectively Exhaustive. Mutually exclusive ensures that all survey response options offered in a
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3 Survey Writing Tips to Improve Response Rate
Posted at: 6/9/2016 3:05 PM
Surveys are the most common and well-known form of quantitative research. Many of you reading this have likely written a survey or participated in a countless number surveys in your past. In order to obtain accurate, unbiased, and representative results, survey writers need to ensure they carefully script their questionnaire and address the right sample of participants. Survey design is a science and professionals in the industry like Drive Research will analyze a number of variables to deliver