Market Research Case Studies
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Case Study: Millennial Home Refinancing Survey
Posted at: 2/6/2018 4:48 PM
Another day, another case study of a completed project at our market research agency. Drive Research worked with loanDepot again last October to complete a national survey with Millennials. We talk about maximizing the value of market research a lot with our clients on this market research blog and perhaps no client does it better than loanDepot. They use market research from Drive Research to help fuel strategies and content for press releases, blog posts, and sales strategies. How do Millen
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Case Study: Home Ownership Survey with loanDepot
Posted at: 2/5/2018 4:44 PM
Our market research firm recently worked with loanDepot to conduct a national study with home owners. Several objectives were laid out for the study including stress levels when buying or selling a home, drivers of stress, and emotions or feelings surrounding the home experience. An online survey was administered to a national audience and the overview of the market research study is recapped here. Drive Research continued it's partnership with loanDepot to produce nationally representative sur
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Case Study: Nationwide Home Ownership Survey with loanDepot
Posted at: 1/25/2018 3:39 PM
Our national market research company partnered with loanDepot once again to conduct a survey among U.S. based homeowners. The market research findings were featured in Business Insider and Cision PR Newswire. As loanDepot pioneers the next era of financial technology through the expansion of the Mello brand into new real estate home improvements, our market research team was happy to be a part of providing data to support the homeowner story. Here is a peek at some of the key findings from the
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Case Study: Client Satisfaction Survey
Posted at: 1/22/2018 2:46 PM
Recently, a local integrated design-build firm partnered with our client satisfaction survey company to conduct a study. Working with a client satisfaction survey company ensures the feedback is honest and unbiased because the process is managed by a third-party rather than having the feedback being sent directly to the client. The market research company and partner managed the process from start to finish including kickoff, survey design, survey programming, online fieldwork, telephone calls,
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Case Study: Banking Brand Equity Study
Posted at: 1/14/2018 2:57 PM
Recently, Drive Research completed a brand equity study for a local financial institution. Brand equity studies are an ideal way to measure metrics like usage, perception, and awareness from consumers in a targeted geography. Learn more about how brand equity studies work. This post gives an overview of the objectives, approach, and outcomes of this brand equity market research project with a local bank. Here's our step by step process for brand equity research projects. Learn how to measure a
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Posted at: 1/11/2018 8:55 PM
As a market research company that places a lot of our focus and attention in the financial services arena, our experience in the field continues to expand. This blog post is a recap of a recently completed non-customer survey for a bank in Upstate New York and New England. The multi-state bank wanted to better understand its image and awareness (also known as brand equity). Although many banks and credit unions may have a lot of internal data on customer needs and wants, brand equity studies he
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Case Study: Education Market Research
Posted at: 1/9/2018 8:41 PM
We talk a lot about using a combination of qualitative and quantitative market research with our clients to provide a full perspective on objectives. This includes both an exploratory and measurable review of feedback and data. In this recent project for a non-profit organization, our education market research company used an online survey to both collect pertinent data but also recruit for 9 focus groups and 72 individuals hosted in Syracuse, Buffalo, and Greensboro. Drive Research recently
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Case Study: Credit Union Member Survey
Posted at: 12/20/2017 9:16 PM
A member survey for a credit union can provide a wealth of data, information, and feedback to help drive decision-making. This feedback obtained through a formal survey echoes throughout a credit union organization impacting operations, strategy, and marketing. Learning more about member needs, wants, and satisfaction levels helps a credit union devise a forward-thinking plan that is reflective of the most important people of all: your customers. Thinking about conducting a member survey at you
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Case Study: Qualitative Recruit for Alcoholic Beverage Market Research
Posted at: 11/21/2017 7:48 PM
Market research is fun. It's even more fun when we research a topic like alcoholic beverages. As in the latest qualitative recruitment project with Drive Research. Our team worked with a market research firm out of Cincinnati to complete a market research project. The study centered around alcoholic beverages and involved a qualitative recruit with multiple waves of market research. Drive Research is a qualitative recruiting company in New York. We recruit participants across the country for o
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Case Study: Cardiac Resuscitation Devices Survey
Posted at: 11/20/2017 7:44 PM
Drive Research recently partnered with a medical corporation to complete a market research study. The healthcare market research centered around the company's business line of cardiac resuscitation devices. The company develops and markets medical devices and software solutions to help with those who work in emergency care settings. Read more about our healthcare market research company in this case study recap and how we helped a medical corporation to collect additional feedback. Drive Resea
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Case Study: National Survey on VA Loans
Posted at: 11/16/2017 7:33 PM
With Veteran's Day in the rear-view mirror, the holidays are right around the corner. With all of the focus around the Veteran's holiday, Drive Research teamed up with loanDepot to conduct a national study with this targeted audience regarding Veteran's (VA) loans. The data and findings from our market research is described in this blog post. Below is a summary of a recent study completed by our market research firm in cooperation with loanDepot of California. It summarizes the project into obj
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1st Annual Syracuse Men's Basketball Fan Survey in Central New York (CNY)
Posted at: 11/15/2017 7:13 PM
Go 'Cuse! The Drive Research team bleeds orange, which is why our team asked Central New York (CNY) about their thoughts and predictions on the Syracuse Men's Basketball season this year! Drive Research is a market research company in Syracuse, NY. Our team conducted this study because we love data and Syracuse Athletics. The services offered by Drive Research range from Voice of Customer (VoC) to competitive assessments to online surveys to mystery shopping and more. For more information abou