Market Research Case Studies
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Case Study: In-Person Interview Recruit in NYC with M/WBE Business Owners
Posted at: 5/4/2018 6:03 PM
A qualitative recruit with business owners can be tough. Many who own small businesses do not have the time to participate in research which can create a tricky recruit. However, our unique approach to recruiting with a highly digital process and focus. This digital targeting allows us to laser-focus our efforts on participants who qualify based on the criteria. Read more about the M/WBE market research recruit held in New York City this may by Drive Research and our friends from California. D
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Case Study: Investment Research Client Survey
Posted at: 4/30/2018 3:41 PM
Many organizations come to our client survey firm to learn more about their customers. At Drive Research we create a formal and informative process to reach out your clients, ask questions to address your objectives, listen to responses, and aggregate feedback into insights and recommendations. The benefit of using a third-party presents several advantages. First, using an independent third-party ensures responses are real, honest, and authentic. If feedback goes directly to your organization,
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Case Study: Mobile Phone Focus Groups Recruit
Posted at: 4/27/2018 3:33 PM
Qualitative recruiting can be a tricky thing. Particularly if the audience is a difficult one to find and the incidence rate is extremely low. In today's world dialing numbers and playing the numbers game can be expensive and time consuming. Working with a focus group recruitment firm like Drive Research helps your organization more effectively and efficiently recruit participants. Even those difficult to find. Read more about our latest case study below. Drive Research recruited focus group
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Airport Leakage and Market Study | Market Research Firm
Posted at: 4/19/2018 2:58 PM
As the competition grows in air travel: more low cost airline options, more regional airports, etc. it is becoming more crucial than ever to understand your market. By understanding your market this includes understanding profiles of those who use your airport, profiles of those who do not, drivers to usage, and drivers to non-usage. On top of this understanding market leakage is also critical. If the market is not using your airport, where are they going and why? This can be addressed through
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Case Study: Member Survey for Credit Unions
Posted at: 4/2/2018 7:11 PM
Our market research company works with a number of banks and credit unions to complete a variety of surveys. These include both credit union member surveys and non-member surveys to the community. Member surveys are a formal way to collect feedback from all customers. Oftentimes without a formal process that reaches out to all members, a credit union may just hear from the extremes: those who are very happy and those who are very unhappy. Working with an independent market research firm ensures
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Case Study: Department of Health Focus Groups in Rural New York State
Posted at: 3/19/2018 5:29 PM
Drive Research recently completed a qualitative recruitment project on behalf of a department of health organization. The study compared feedback and behaviors of smokers and non-smokers in rural Upstate New York counties. The focus groups were held in Herkimer and Broome counties in mid-March. For an overview of the project, read the details below. Drive Research worked on a focus group recruitment project for a department of health organization. Objectives A department of health organi
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Case Study: National Wireless Carrier Survey
Posted at: 3/16/2018 5:25 PM
Drive Research recently conducted a national survey for a national wireless carrier. The survey was conducted over a 5-day period (3-business days) to meet the aggressive and quick turn-around for the client. The survey was kicked off on a Friday and was completed by Tuesday. The final deliverable was a topline report with executive summary of themes with a question-by-question breakdown of results. Read more about the national wireless carrier survey below. Drive Research partnered with Criti
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Case Study: Apartment Feasibility Study | Pricing and Demand
Posted at: 3/15/2018 5:18 PM
Our apartment feasibility study firm recently partnered with a local integrated design-build company to understand pricing and interest in new apartment units coming to the Central New York market. Our market research firm used both quantitative and qualitative research to address the objectives of the project. For more details on the objectives, approach, and a summary of the topics covered, read more below. Drive Research conducted a survey on optimal price points and demand for Downtown Syra
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Case Study: User Experience (UX) Interview Recruit
Posted at: 2/27/2018 2:56 PM
Live user experience (UX) interviews offer immense value to marketing teams, website teams, and content teams at an organization. They involve recruiting several individuals who agree to participate in remote web interviews or live in-person interviews. While the users is assigned tasks to browse a site or a new program, the moderator or interviewer asks questions in-the-moment to the interviewee. This style of interviewing creates a wealth of information and insights to improve UX. Drive Resea
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Case Study: Healthcare Survey in Massachusetts
Posted at: 2/26/2018 2:51 PM
Drive Research recently partnered with a healthcare organization and a marketing company to conduct an online survey project. The main objective of the study was to understand usage and appeal of telemedicine services, obtain data to support a name choice, and discover the brand perception of the healthcare provider in the market area. What is telemedicine? Telemedicine is the remote delivery of healthcare services using telecommunications technology including two-way audio/video. For example,
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Case Study: Image & Awareness Survey for the United Way
Posted at: 2/20/2018 7:47 PM
Drive Research recently donated its time and expertise to the United Way of Central New York to conduct a Voice of Customer (VoC) survey for the organization. Our team worked with the client to address their key objectives and conduct a pro-bono market research project to help their board with marketing, strategy, and next steps to grow its donation base. The market research company in Syracuse made a presentation to the board on Friday, February 18 to share the findings of the survey. Our ma
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Case Study: Credit Union Market Research Study
Posted at: 2/19/2018 7:39 PM
Drive Research recently partnered with a creative advertising agency to conduct a credit union market research study for a credit union As part of this market research, we were looking to better understand healthcare audiences and their choices and behavior with banks and credit unions. Over the past few months, the teams worked together to structure an in-depth and detailed look at several healthcare audiences and how they engaged, interacted, chose, and worked with financial institutions. Thi