Market Research Case Studies
-
Case Study: Syracuse Athletics Focus Group
Posted at: 10/11/2017 9:19 PM
Drive Research recently partnered with Advance Media New York (AMNY) to conduct a focus group with Syracuse Athletics. The focus group was held with the Cuse Council or Fan Council for Syracuse University. The Cuse Council is a group of select individuals recruited to share feedback on Syracuse Athletics on a monthly basis. The monthly meetings are typically an informal gathering to share thoughts on several topics, however the design for this latest session was modeled to mimic a focus group di
-
Case Study: Casino Usage in Massachusetts
Posted at: 10/5/2017 5:49 PM
Drive Research recently partnered with MassLive Media in Massachusetts to conduct an online market survey about casino usage, specifically the new MGM casino in Springfield, MA. With 2 new casinos coming to the state of Massachusetts over the next 2 years, MassLive wanted to better understand current and future usage of these establishments. The insights gained from the market research helped MassLive better understand the market's current and expected behavior after the addition of MGM in Sprin
-
Case Study: 2017 New York State Fair Intercept Surveys
Posted at: 9/26/2017 5:07 PM
Drive Research once again conducted the official New York State Fair survey in 2017. The team worked directly with the New York State Fair administration and management, the advertising agency managing the the Fair, and the market research handling the analysis and reporting. The Great New York State Fair ran from Wednesday, August 23 straight through to Labor Day on Monday, September 4. This case study is a recap of the market research project from our intercept survey company in Syracuse, NY.
-
Case Study: Executive Interviews Recruit | Qualitative Recruitment Firm
Posted at: 9/20/2017 3:03 PM
A marketing and communications company recently partnered with Drive Research on a telephone in-depth interview (IDI) recruitment project to study shelf-edge labeling systems. In market research, participants are often recruited ahead of time to participate in more in-depth conversations. Rather than try to have them complete the interview on the spot, pre-recruiting and scheduling a time to complete the interview is considered best practice and offers several benefits. Drive Research is a Qual
-
Case Study: Data Analytics and Loss Prevention Industry Survey
Posted at: 8/28/2017 2:45 PM
Several times on our market research blog, we've talked about the benefits of using market research for public relations (PR), marketing, and content strategy. Clients across the country are taking advantage of third-party and unbiased B2C and B2B data to back sales efforts. Drive Research has supplied content marketing data for companies like loanDepot, Carbonite, and Sqrrl. The example below is a recently completed online survey project with Agilence, Inc. The company utilized a third-party i
-
Case Study: National Millennial Survey on Home Mortgages
Posted at: 8/18/2017 8:45 PM
Objectives In July 2017, Drive Research conducted a 12 question online survey with Millennials across the country. The objectives of the survey were to understand feelings toward home mortgages, interest level in home ownership, barriers to home ownership, and motivators to home ownership among Millennials. Interested in conducting a home buying survey or survey with Millennials? Read more about our latest case study here. Approach Respondents were screened to ensure they were born betwee
-
Case Study: Small Business Show Intercept Surveys
Posted at: 7/31/2017 6:20 PM
The Syracuse Small Office Home Office (SOHO) show is an annual event held in Syracuse, NY. It attracts exhibitors and attendees who work for a variety of businesses and organizations in Central New York (CNY). The 2017 event was held at the OnCenter in Downtown Syracuse on May 17. The event lasted from 9:00 a.m. to 5:00 p.m. ET. Drive Research is an intercept survey firm in Syracuse, NY. Objectives The SOHO management team partnered with Drive Research, an intercept survey firm in Syracus
-
Case Study: Syracuse Downtown Living Tour Survey
Posted at: 7/29/2017 6:10 PM
Although we conduct market research coast-to-coast with our clients, it's always special to work with a local organization. The findings and impact of the market research are impactful for the organization and in this case, the local community as well. Drive Research enjoyed working with the Downtown Committee of Syracuse on this market research project earlier this year. We were glad to be a part of the growth and revitalization of Downtown Syracuse. Drive Research assisted the Downtown Commit
-
Case Study: Feasibility Study for Condos
Posted at: 7/28/2017 6:06 PM
Residential feasibility studies help developers better understand a market, competitive options, and the market demand for residents. Several key components are necessary to provide a comprehensive picture of potential successes and failures of a project. The components involved in a recent condo feasibility study project completed by Drive Research are outlined below. A residential feasibility study can answer key questions for your development project and help guide decisions to acquire fin
-
Case Study: Customer Survey for a Manufacturer | VoC Market Research
Posted at: 7/26/2017 5:59 PM
Our clients love Voice of Customer (VoC) market research for several reasons. When it comes to market research you are never short of options for type(s) of studies or even methodologies. Brand studies, mystery shopping, phone surveys, mail surveys, and customer churn surveys are all commonly used types of market research. However, perhaps no other study provides more return on investment (ROI) for your expense than a customer survey or Voice of Customer (VoC) study. Customer or client survey
-
Case Study: Higher Education Survey
Posted at: 7/15/2017 8:44 PM
Without data, even higher education institutions are forced to make decisions on gut feelings and assumptions. In this case study you'll learn about how a college took the proper approach of collecting feedback from several constituencies (potential students, family, and employers) in order to make fact-based and evidence-based decisions about school naming and rebranding. Online surveys are an excellent way to collect feedback inexpensively and quickly. As a result of the value and return of t
-
Case Study: Mail Survey Market Research
Posted at: 6/27/2017 5:19 PM
The following blog post shines a spotlight on a recently completed project at Drive Research. We hope this provides some insight on the various ways data and insights are gathered through market research. The methodology needs to be aligned to provide direction and effective decision making. At Drive Research, we specialize in custom research, which makes it important to note that not all projects are alike and can be replicated. The methodology, objectives, questions, and findings are always u