Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Common Questions When Testing an Online Survey | Company in NY
Posted at: 12/11/2017 9:16 PM
Testing an online survey can lead to a lot of questions. A mark of a true market research professional is someone who is able to explain the intricacies of research in a way that is easy to understand and not overwhelming. In a previous post, we discussed the online survey testing process. Learn more about the online survey testing checklist. Want to learn more about the most common questions (and answers) when testing an online survey? Learn more below! Don't worry, we'll answer all your
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3 Valuable Reasons to Share an Example Market Research Report
Posted at: 12/8/2017 8:50 PM
Among all of the deliverables in the market research process, the report is the one that lasts. It's the document that is saved, shared, and printed. It sits on executive's desks for weeks, months, even years before making its way to the file cabinet or bookshelf. The market research report is the core product deliverable in the service-oriented consulting business that is market research. Yet, no 2 market research reports ever look the same from market research companies. They vary by shape, s
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How to Save Money With Focus Groups | Qualitative Research Upstate New York
Posted at: 12/5/2017 8:35 PM
Budget and cost is always a concern for businesses and organizations. How do we limit expenses? Is there any way to reduce costs? What do we have to do now and what can wait until next year? These are questions that are fired back and forth in conference rooms daily. It is no different for market research companies and focus groups. How much does market research cost? How can we reduce the cost of market research? How much do focus groups cost? Focus groups are a form of qualitative market res
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Should You Blind or Reveal the Sponsor of Your Survey? | Market Research Tips
Posted at: 12/4/2017 8:29 PM
To blind or not to blind? That is the question. Fortunately for you, we'll provide the answer in this article. As a market research company in Buffalo, we are asked this question quite a bit from our clients and partners across the country. Several pros and cons exist as you determine whether or not to reveal the sponsor of the survey. First off. What is Blinding a Survey? Blinding a survey is the practice of hiding the true sponsor of the market research. If your local Bank ABC wants to run
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Credit Union Member Surveys | An Inside Look at How the Process Works
Posted at: 12/1/2017 8:23 PM
When it comes to credit union member surveys, you will not be short on choices. Some of the core methodologies include a credit union member mail survey, member email survey, or member phone survey. Each of these 3 core methodologies have their own unique pros and cons. Pros and Cons of a Member Mail Survey With a mail survey you can reach all members in one reach-out. It also adds a more personal and formal touch to the member survey process (versus an informal email). Our credit union market
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3 Common Mistakes with Qualitative Market Research
Posted at: 11/28/2017 8:08 PM
Qualitative market research is a subjective process. This does not mean that it is not valuable or insightful but rather it is non-scientific. The data and feedback obtained through qualitative research is less cut and dry and needs to be interpreted. In a focus group or in-depth interview (IDI) you'll gather plenty of specific feedback but it is not statistically reliable. Think of it this way using some simple math. If you stopped 10 random people and asked them to name their favorite NFL tea
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4 Alternative Options for Focus Group Facilities | Syracuse NY
Posted at: 11/26/2017 8:03 PM
Sure, a true focus group facility offers some luxuries. These likely include a one-way mirror for clients to watch the focus group moderator and participants live. Other amenities include AV room hook-ups which make it easy to video and audio record the focus groups. These focus group facilities also include multiple whiteboards and easels, access to HDTV feeds to show creative, tiered seating in the client viewing room, and easy participant access to the room with a waiting room. With all of t
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Looking for a Focus Group Quote? Here Are 5 Items to Check For
Posted at: 11/24/2017 8:00 PM
Searching for a focus group quote from a number of market research and qualitative recruitment companies? You're likely to get a wide range of price estimates. This is due to a number of variables including hourly rates, estimates on how difficult the audience is to find, amount of rewards they are paid to participate, and other criteria. This is also due to some focus group quotes being all-inclusive while others being bare bones. Some qualitative recruitment companies choose to only include a
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Why Goal Language is Important for Survey Writing
Posted at: 11/22/2017 7:55 PM
We have talked about it before, and we are definitely going to talk about it in the future; survey writing is an art form. I'm not comparing survey writing to a Picasso, but if you took an inside look at the surveys crafted by Drive Research you would see what I'm talking about. Survey writing is not one of those traits you are born with, but being a curious person helps. Curiosity is one of those traits many (if not all) analysts have. It is the driving force of our work. We ask why? We dig de
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Case Study: Qualitative Recruit for Alcoholic Beverage Market Research
Posted at: 11/21/2017 7:48 PM
Market research is fun. It's even more fun when we research a topic like alcoholic beverages. As in the latest qualitative recruitment project with Drive Research. Our team worked with a market research firm out of Cincinnati to complete a market research project. The study centered around alcoholic beverages and involved a qualitative recruit with multiple waves of market research. Drive Research is a qualitative recruiting company in New York. We recruit participants across the country for o
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Case Study: Cardiac Resuscitation Devices Survey
Posted at: 11/20/2017 7:44 PM
Drive Research recently partnered with a medical corporation to complete a market research study. The healthcare market research centered around the company's business line of cardiac resuscitation devices. The company develops and markets medical devices and software solutions to help with those who work in emergency care settings. Read more about our healthcare market research company in this case study recap and how we helped a medical corporation to collect additional feedback. Drive Resea
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Case Study: National Survey on VA Loans
Posted at: 11/16/2017 7:33 PM
With Veteran's Day in the rear-view mirror, the holidays are right around the corner. With all of the focus around the Veteran's holiday, Drive Research teamed up with loanDepot to conduct a national study with this targeted audience regarding Veteran's (VA) loans. The data and findings from our market research is described in this blog post. Below is a summary of a recent study completed by our market research firm in cooperation with loanDepot of California. It summarizes the project into obj