Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
-
4 Best Methodologies to Use When Conducting Consumer Research
Posted at: 10/27/2017 7:37 PM
There are plenty of options out there when it comes to consumer research. The first step is likely to determine whether you want to conduct in-house or use a third-party consumer research company. The benefits of in-house are reduced costs on-paper. The benefits of a third-party are added expertise, objective points-of-view, and potential costs savings (if the in-house project drags on well beyond the expiration date, which is why we referenced cost savings "on-paper"). In this post, we'll high
-
Top 10 Questions to Ask in a Customer Satisfaction Survey
Posted at: 10/26/2017 7:32 PM
Sorry Rolling Stones, you're wrong. We can get satisfaction and we can measure it through a customer satisfaction survey. Customer satisfaction surveys (CSAT) are one of the most popular forms of market research. The very essence of it is what makes Voice of Customer (VoC) and market research so powerful. Take that Keith Richards and Mick Jagger. It checks the pulse of your organization. How are we doing? What do customers like best? What do we need to improve? The most important part of this p
-
Focus Groups Versus In-Depth Interviews (And The Pros and Cons of Each)
Posted at: 10/25/2017 7:04 PM
On one hand we have focus groups and the other in-depth interviews (IDIs). While it's common to have a research project that utilizes both of these qualitative research methodologies, those with tighter purse strings are posed with a choice. So let's start with qualitative (qual) market research in general. Why would you choose qual in the first place? Qualitative research is great for exploring why. It's used to open up conversation with a particular audience of interest. The conversation typ
-
How to Improve Responses Rates? | 4 Basic Tips from Our Research Firm
Posted at: 10/24/2017 6:59 PM
You are only as good as the data you collect. Very true in market research. An online survey or email survey is a leap into the great unknown in the industry. How many will open our invitation to participate? How many will respond? These questions are nearly impossible to answer. A market research firm can help you estimate this based on industry and client experience. However, you likely have a goal number of completed surveys in mind (100, 200, 400, etc.). Depending on how engaged and interes
-
Answers to Your Questions About Intercept Surveys | Firm in New York
Posted at: 10/23/2017 6:56 PM
Intercept surveys are still one of the most utilized methodologies in market research because of the ability to capture participant feedback live and in-the-moment. Intercept surveys are an excellent way to collect feedback at the location where the customer experience (CX) actually took place. Not 2 weeks later through an online survey, 2 months later through a phone survey, or 10 weeks later through a mail customer satisfaction survey. It happens immediately. Our intercept survey firm has bee
-
How to Reduce the Cost of Market Research? | Firm in NY
Posted at: 10/21/2017 6:49 PM
So here you are. You might have come across this blog post because you are trying to find some ways to save money on your market research. If you're seeking to reduce the cost of market research for your manager, team, company, or client, you've come to the right place. In this article, our market research firm in NY will discuss 5 unique ways to reduce the cost of market research. Some are easier to employ than others. Some require more work. Some are more practical. Some are unique. But all w
-
4 Types of Online Survey Respondents That Scare the $&#@ Out of Market Research Firms
Posted at: 10/20/2017 6:46 PM
Quality is everything. I'll say it again, just in case you missed it and for extra emphasis... quality data is everything in market research. See the bolding there? No business or organization wants to base important strategic decisions on bad data. Poor quality data comes in many forms. Those methodologies with more face-to-face and person-to-person fieldwork helps control data quality. However, it's hard to argue with the benefits of online research these days and with great power, comes grea
-
Finding Participants for Your Market Research | Recruitment Firm Upstate, NY
Posted at: 10/19/2017 6:41 PM
One of the most difficult parts of qualitative market research is recruiting the tough to find participants. Whether you're looking for recruits in Buffalo, Rochester, Syracuse, Albany, other parts of Upstate New York, or other parts of the country, the challenge is the same. How do we find participants for our qualitative market research project? Our clients and out-of-market research firms often partner with our company to find these tough participants. We leverage several pools and resource
-
8 Steps to Using an Online Market Research Panel
Posted at: 10/18/2017 6:35 PM
One of the most exciting moments for a market research professional is when the survey you took so much time to craft and perfect is ready to hit the field! Often times, fieldwork for online surveys can incorporate multiple methods like using the Drive Research panel, online outreach, and other panel sources to achieve the goal number of completes. The set up involved when using an online panel can be tricky. In this post, we'll discuss the steps involved to take your online survey from word do
-
Your 6 Step Guide to Recruiting for In-Home Interviews in Market Research
Posted at: 10/17/2017 6:30 PM
In-home interviews are an excellent methodology to collect feedback from consumers in their natural environment. One of the common drawbacks of in-person focus groups is the setting is unnatural. Participants are meeting a moderator whom they have never met before. They are sitting around a table with a group of 8 to 12 strangers. There is a creepy one-way mirror with people behind it watching and listening to every word. It all adds up to a less-than-optimal setting to conduct market research.
-
3 Reasons to Choose Self-Administered Intercept Surveys
Posted at: 10/16/2017 6:26 PM
When you think about intercept surveys or exit surveys at an event, you might immediately think of interviewers asking respondents questions about their experience. In many types of projects including mall intercepts, fair intercepts, and airport intercepts, you're likely to see a market research interviewer interviewing a respondent. In this post we explore some benefits of self-administered intercept surveys. What is a self-administered intercept survey? A self-administered survey is wh
-
Key Benefits of Offline Surveys | Intercept Survey Company Syracuse
Posted at: 10/14/2017 6:21 PM
Intercept survey projects are one of the best ways to gather in-the-moment feedback from attendees at a game or an event. Intercept surveys, like the projects we complete in Syracuse, collect accurate and reliable feedback because the customer experience (CX) just took place. This differs from a traditional online survey, mobile survey, phone survey, or mail survey in that there is often some time that passes between the experience and the follow-up survey. One of the most difficult parts of co