Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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4 Parts of a Market Research Quote and Proposal
Posted at: 1/26/2018 3:44 PM
Before you get started with market research you first need to request a quote or a proposal. A quote is a basic and high-level estimate on the cost of market research. This can usually be turned around quickly because little detail is offered outside of the estimate or range. A market research proposal is more detailed because it outlines the scope of the study. This includes several components and a more accurate cost. In many cases a proposal details a final cost which is different from the e
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Case Study: Nationwide Home Ownership Survey with loanDepot
Posted at: 1/25/2018 3:39 PM
Our national market research company partnered with loanDepot once again to conduct a survey among U.S. based homeowners. The market research findings were featured in Business Insider and Cision PR Newswire. As loanDepot pioneers the next era of financial technology through the expansion of the Mello brand into new real estate home improvements, our market research team was happy to be a part of providing data to support the homeowner story. Here is a peek at some of the key findings from the
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The Benefits of Continuous Customer Feedback Surveys
Posted at: 1/24/2018 3:31 PM
A goal for many organizations this year is to become more customer-centric, but to truly do so, is a yearly Voice of Customer (VoC) methodology, enough? We challenge that. Our customer feedback survey company in NY argues there is a lot more value if this type of monitoring and measurement is conducted regularly. Continuous customer feedback surveys can be developed with custom survey questions to address organization's specific objectives. The script is custom designed, invites can be personal
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4 Problems with DIY Market Research | Do It Yourself Survey Tools
Posted at: 1/23/2018 3:21 PM
As the market research industry continually shifts to more online survey work, it has opened up access to tons of platforms and tools available to end-users and clients. Many of these clients decide to pursue market research in-house using these DIY survey tools. There are hundreds of these tools available to users and clients to help them manage their own market research. But should they? Pursue these DIY options with great risk. In this market research blog post we cover 4 problems with thos
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Case Study: Client Satisfaction Survey
Posted at: 1/22/2018 2:46 PM
Recently, a local integrated design-build firm partnered with our client satisfaction survey company to conduct a study. Working with a client satisfaction survey company ensures the feedback is honest and unbiased because the process is managed by a third-party rather than having the feedback being sent directly to the client. The market research company and partner managed the process from start to finish including kickoff, survey design, survey programming, online fieldwork, telephone calls,
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Posted at: 1/19/2018 9:47 PM
What are pop-up focus groups exactly? Pop-up focus groups are a market research solution which utilize unique and non-traditional locations for on the spot focus groups. With new research methodologies emerging, pop-up focus groups are among them that are being utilized by Syracuse market research companies and market research companies across the country alike. Wondering why an organization would choose pop-up focus groups? Below Drive Research, our focus group firm, discusses the two reasons
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4 Common Questions About Market Research | Feedback Survey Company
Posted at: 1/18/2018 9:36 PM
Market research is all about questions right? We ask questions. We listen to feedback. We analyze results. We develop recommendations. We inform strategy. But all of this cannot be accomplished without first asking the right questions. It comes to no surprise that there are many questions surrounding the market research process itself. There are several common questions about market research that our feedback survey company receives on a weekly basis. These FAQ-like questions revolve around num
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7 Example Customer Satisfaction Survey Questions | Market Research Company
Posted at: 1/17/2018 9:26 PM
When you think of market research, you likely immediately think of a few types of projects. You might think of a focus group. Or you might think of an intercept survey as you leave an event. One of the other common forms of market research you also might think of is a customer satisfaction survey. These CSAT studies have long been a popular type of market research over the years. A customer satisfaction (CSAT) survey is a questionnaire administered to your customers or members to understand lev
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Differences Between a B2B and B2C Survey | Market Research NY
Posted at: 1/16/2018 9:18 PM
There are several differences between B2C and B2B surveys. But first, let's start with a definition of each. A B2C survey stands for business-to-consumer. These B2C surveys are targeted towards general consumers. A B2B survey stands for business-to-business. These B2B surveys are targeted towards business professionals or those with working occupations. Although the process is very similar when conducting a B2C and B2B survey, each have their own challenges. Each produce different response rate
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Case Study: Banking Brand Equity Study
Posted at: 1/14/2018 2:57 PM
Recently, Drive Research completed a brand equity study for a local financial institution. Brand equity studies are an ideal way to measure metrics like usage, perception, and awareness from consumers in a targeted geography. Learn more about how brand equity studies work. This post gives an overview of the objectives, approach, and outcomes of this brand equity market research project with a local bank. Here's our step by step process for brand equity research projects. Learn how to measure a
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6 New Emerging Methodologies in Market Research
Posted at: 1/12/2018 9:04 PM
Wondering what's trending in the market research industry? You've come to the right blog! In this post, we put a spotlight on 6 emerging methodologies in market research which include: Social media analytics Text analytics Mobile ethnography Research gamification Sensory testing Crowdsourcing Some of these methodologies you may have already heard of, others maybe not. Either way, our market research company in Syracuse, NY that serves clients across the country can define each with examp
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Posted at: 1/11/2018 8:55 PM
As a market research company that places a lot of our focus and attention in the financial services arena, our experience in the field continues to expand. This blog post is a recap of a recently completed non-customer survey for a bank in Upstate New York and New England. The multi-state bank wanted to better understand its image and awareness (also known as brand equity). Although many banks and credit unions may have a lot of internal data on customer needs and wants, brand equity studies he