Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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6 Quick Tips For Creating A Focus Group Moderator's Guide
Posted at: 3/28/2018 6:55 PM
I love the saying, "Keep it simple, silly!" When creating a focus group moderator's guide, this means creating a streamlined document that helps the moderator orient themselves and get prepped for a round of focus groups. Many focus group moderators will tell you that focus groups can be time intensive to prepare for and take a lot of energy to conduct. With that said, why not make it easy for moderators and create a guide that helps them get orientated and stay on track? Below are quick tips
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8 Questions to Include in Your Customer Survey | VoC Company
Posted at: 3/27/2018 6:47 PM
If you are thinking about conducting a customer survey at your company, you're moving in the right direction. Customer feedback can help an organization understand what they do well, what needs to improve, and how to best market to new customers. But developing the questionnaire can be quite a task. What questions do we ask? How do we ask them? How many questions do we ask? If you're asking yourself these common questions about Voice of Customer (VoC), we are here to help. Our VoC company gi
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5 Rules of Voice of Customer (VoC) | Market Research Supplier
Posted at: 3/26/2018 6:11 PM
Voice of Customer (VoC) is one of the most popular forms of market research. It is the essence of market research: reaching out to customers, asking for feedback, listening, and taking action. I spent the last week traveling across the northeast to present at several Digital Marketing Bootcamps in Worcester, MA, Albany, NY, and Syracuse, NY. There, I spoke about the benefits of using VoC for digital marketing strategies. Here is a recap of the 5 rules of VoC I discussed. Most of these center ar
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Should I Outsource My Market Research?
Posted at: 3/23/2018 6:05 PM
If you are reading this post, the good news is you are interested in market research. Market research is an investment. It eliminates risk and increases the chance of success with your operations, marketing, and strategies. The decision to move forward with market research is a good one. Now you have to determine whether you want to manage the process in-house or outsource. This article will explain the pros of each option for your organization. To outsource or not to outsource? That is the
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Market Research Then and Now | Best Market Research Firms
Posted at: 3/21/2018 5:52 PM
Much like the digital marketing landscape, the market research industry has been revolutionized in the past 10 to 15 years. Changes in technology, buyer preferences, and user preferences has driven a shift in methodologies. This has largely flipped the industry on its head and has forced even the best market research firms to adjust. A simple example of how the digital landscape has changed things is by looking at simple use case: Uber and a meme I saw months back. Think back 20 years. We had 2
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Top 5 Market Research Survey Tips
Posted at: 3/20/2018 5:42 PM
Time flies when you work hard! I've completed my first year at Drive Research, a market research company serving Rochester, NY, and over the past year I've written nearly 50 blogs! Forty-eight to be precise. Can you believe it? It has definitely been an exciting, fast-paced first year. And, it's safe to say I've learned a lot. In those 48 blogs, I've written about various market research topics and Drive Research updates. A topic that I tend to come back to and discuss further are surveys. The
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Case Study: Department of Health Focus Groups in Rural New York State
Posted at: 3/19/2018 5:29 PM
Drive Research recently completed a qualitative recruitment project on behalf of a department of health organization. The study compared feedback and behaviors of smokers and non-smokers in rural Upstate New York counties. The focus groups were held in Herkimer and Broome counties in mid-March. For an overview of the project, read the details below. Drive Research worked on a focus group recruitment project for a department of health organization. Objectives A department of health organi
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Case Study: National Wireless Carrier Survey
Posted at: 3/16/2018 5:25 PM
Drive Research recently conducted a national survey for a national wireless carrier. The survey was conducted over a 5-day period (3-business days) to meet the aggressive and quick turn-around for the client. The survey was kicked off on a Friday and was completed by Tuesday. The final deliverable was a topline report with executive summary of themes with a question-by-question breakdown of results. Read more about the national wireless carrier survey below. Drive Research partnered with Criti
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Case Study: Apartment Feasibility Study | Pricing and Demand
Posted at: 3/15/2018 5:18 PM
Our apartment feasibility study firm recently partnered with a local integrated design-build company to understand pricing and interest in new apartment units coming to the Central New York market. Our market research firm used both quantitative and qualitative research to address the objectives of the project. For more details on the objectives, approach, and a summary of the topics covered, read more below. Drive Research conducted a survey on optimal price points and demand for Downtown Syra
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4 Types of Market Research Benchmarks | Market Research Consultant
Posted at: 3/14/2018 3:56 PM
What if we were to deliver a presentation and tell a crowd of 100 that their customer satisfaction level is 65% and their net promoter score (NPS) is +31. What would every single person in that crowd be thinking? Is 65% good or bad? Is a +31 NPS good or bad? Without any context some of these key performance indicators (KPIs) can be misleading. Market research benchmarks are a crucial part of a market research survey. Particularly for any survey that covers satisfaction with an experience or bra
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8 Common Voice of Customer (VoC) Mistakes | VoC Company
Posted at: 3/13/2018 3:50 PM
We've said it before on our Voice of Customer (VoC) company blog, and we'll say it again. No single type of study offers better ROI and a higher return than a customer survey. The process itself is very straightforward. It involves several steps from kickoff through reporting. Here are the 8 steps of a Voice of Customer (VoC) survey. Proposal Kickoff Survey Design Programming and Testing Soft-Launch of Fieldwork Full Launch of Fieldwork Analysis Reporting Depending on the scope of a Vo
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How to Measure Your Customer Experience (CX) in 5 Easy Steps
Posted at: 3/12/2018 3:25 PM
When it comes to customer experience (CX) measurement, here's where most CX market research companies get it wrong. CX implies long-term. Measuring CX is not a one-and-done survey. It's not a yearly customer loyalty survey. It's not a short survey after a sale takes place. It's a combination of all of these. CX implies measuring your customers' journeys across several touchpoints and making improvements to each in a continual program. CX is much broader and long-term. Market research doesn't ha