Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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1st Annual Syracuse Men's Basketball Fan Survey in Central New York (CNY)
Posted at: 11/15/2017 7:13 PM
Go 'Cuse! The Drive Research team bleeds orange, which is why our team asked Central New York (CNY) about their thoughts and predictions on the Syracuse Men's Basketball season this year! Drive Research is a market research company in Syracuse, NY. Our team conducted this study because we love data and Syracuse Athletics. The services offered by Drive Research range from Voice of Customer (VoC) to competitive assessments to online surveys to mystery shopping and more. For more information abou
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Need a Market Research Estimate? | 4 Tips to Receive a Qualified Bid
Posted at: 11/14/2017 7:06 PM
Need a market research estimate? You've come to the right place. In this post our market research company gives you an inside look at how to best ask for a market research estimate. Keep these 4 tips and factors in mind when you reach out to market research companies. All 4 significantly impact your market research estimate that you will receive. If you provide information on these 4 topics, you will get a true apples-to-apples market research estimate giving you a better understanding on budge
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Creating a Website? | Use Market Research to Ensure Success
Posted at: 11/13/2017 6:58 PM
Creating a website or redesigning a website can be a monumental task for a business. Regardless of whether you decide to take on this task yourself or use a third-party consultant, it will require a lot of your time and attention. Websites have become a must-have for any business or organization. With access to WiFi, mobile devices, and tablets, visiting a company website for more information is at everyone's fingertips. A website adds credibility to a business, gives potential customers more i
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Case Study: College Football Intercept Surveys
Posted at: 11/12/2017 6:52 PM
The following post recaps a case study of a market research project completed for a sports marketing research company. Drive Research conducted intercept surveys at 5 college football stadiums across the country over a 5-week time period. On-site intercept surveys are an ideal methodology to collect in-the-moment feedback from attendees, fans, and event goers. For more information about the objectives, approach, and outcomes of the stadium intercepts, read about our case study on the project be
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How to Write a Survey | 4 Survey Design Tips
Posted at: 11/10/2017 6:48 PM
You are familiar with writers block correct? But what about survey writers block? It happens to the best of us, especially if you are new to writing surveys and you are not sure where to start. In our minds, it's an art form that takes a lot of practice to master. So if you are wondering "how to write a survey", we think you came to the right market research blog. Survey design is more than just writing questions and answers. It's understanding the perspective of the respondent and how they fee
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How Many Survey Completes Do We Need? | Market Research Company NY
Posted at: 11/9/2017 6:37 PM
One of the most common questions that is posed to our market research company on a regular basis is: "How many survey completes do we need?" The answer is never a clear cut and dry one and it depends on a number of factors that I'll discuss in this post. The one myth when it comes to surveys is a 100% response rate. Oftentimes clients without any experience in market research might assume if we send 100 emails, we'll get 100 to respond right? This is never the case unfortunately. Respondents a
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4 Tactics to Improve Market Research Participation | Qualitative Recruit Firm
Posted at: 11/8/2017 6:29 PM
So you've sent an online survey out to qualify participants for an upcoming focus group. You have 28 participants that stated they are interested. So that means all 28 will show up the night of your focus groups and your work is done right? Think again. Your work is just beginning as a qualitative recruit firm and in a lot of focus groups, interviews, and qualitative recruits, you need to manage these participants with baby gloves. It's not their fault but understandably so even though this mar
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4 Reasons a Credit Union Should Use Market Research
Posted at: 11/7/2017 4:58 PM
Looking to shake things up? You can fuel a new marketing initiative or marketing strategy at your credit union with market research. Credit unions use the data from market research studies to make better decisions. What kinds of decisions? Well, in our experience many credit union market research studies focus on member experience. As your partner, a market research company should work with a credit union to determine key objectives for the research. Ideally a credit union market research comp
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4 Tips to Help You Choose a Market Research Company | Rochester NY
Posted at: 11/6/2017 4:51 PM
Market research is a niche business service. For those who do it really well, it's typically their only focus. The best market research companies offer it as the core service and not 1 of many marketing or business services offered in a portfolio of offerings. When you're searching for a market research company, find a firm that specializes in it. Find one that lives and breathes it every day. A good market research company will work with you to examine a methodology that is the best fit for yo
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Website Usability Market Research Company | 101 Crash Course
Posted at: 11/3/2017 3:37 PM
We all spend time online these days. In fact, according to Nielsen a few years back, a resident in the Syracuse DMA spends an average of 20 hours per week on the internet. That's an average too, so it includes all of the older age groups who may be online for only a few hours or not at all. With all of us spending so much time online, your customers are likely doing the same. Whether it is social media, e-commerce with the holidays coming, or reading news and information, websites are a critica
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Posted at: 11/2/2017 7:58 PM
Well, it's November 1, which means Halloween just passed and October has ended. Right now, I'm left wondering if it's socially acceptable to start playing holiday music yet. Maybe I should do a public opinion survey about it! Our team has been making the rounds this October. We've been attending events, conducting onsite surveys, and (of course) sipping coffee at favorite local coffee shops to fuel our insights and market research. (Shout out to my personal favorite, Cafe 407 in Liverpool, NY.)
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How Do Web Interviews Work? | Market Research Company Buffalo NY
Posted at: 10/31/2017 7:47 PM
In the old days of market research you had 2 choices when it came to qualitative one-on-one interviews or in-depth interviews (IDIs): in-person or over the phone. With all of the advanced in technologies over the past 2 decades, participants are warming up to web interviews. Web interviews utilize screen sharing and video chat services online to hold research interviews with a participant and an interviewer. They could be 30 miles from one another or 3,000. Distance doesn't matter, which helps