Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Case Study: Credit Union Market Research Study
Posted at: 2/19/2018 7:39 PM
Drive Research recently partnered with a creative advertising agency to conduct a credit union market research study for a credit union As part of this market research, we were looking to better understand healthcare audiences and their choices and behavior with banks and credit unions. Over the past few months, the teams worked together to structure an in-depth and detailed look at several healthcare audiences and how they engaged, interacted, chose, and worked with financial institutions. Thi
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4 Warning Signs Your Market Research Will Fail
Posted at: 2/16/2018 7:34 PM
Market research. It's an expertise much like any art or science that can take years or decades to master. In order to truly evolve and improve your skills in the arena you need to be immersed in it each each and every day. Not dabble once every few months a couple times a year. It's really no different than any other skill. If you shot 100 free throws each day for 365 days a year you will get better at shooting free throws. If you are a digital marketer and engulfed yourself in paid search (SEM
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What is the Best Market Research Methodology?
Posted at: 2/14/2018 7:17 PM
The best methodology in market research is in the eye of the beholder. Each unique method has pros and cons. What is a benefit to one methodology might cause a drawback to another. Choosing the best market research methodology is a bit of a science. Understanding project objectives, outcomes, and needs help drive direction on which path to choose. Choose the right path. Use a market research firm to help you decide on which methodology best addresses your project objectives. Here are 3 unique
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5 Ways to Collect Customer Feedback
Posted at: 2/13/2018 6:44 PM
Choices. Choices. When it comes to market research, you will have a lot of options to choose from. One of the first decisions you'll need to make in-house or through the expert advice of a customer survey company is what type of methodology to move forward with. The 5 options below all center around quantitative projects. This main focus of quantitative is measurement. This is different from qualitative market research which aims to dig deep and explore. If a customer survey is of particular in
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Market Research FAQs | Customer Satisfaction Firm
Posted at: 2/12/2018 6:38 PM
Market research is designed to answer your most challenging business and organizational questions. Depending on your objectives and needs, market research can address a variety of different topics. These can include customer and non-customer objectives. They can also address current market or growth market objectives. What are some of the common items organizations like to address with market research? In this post, we'll cover some of the main drivers as to why companies choose to embark on ma
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What Makes a Great Research Interviewer?
Posted at: 2/9/2018 6:32 PM
So you are curious about in-depth interviews (IDIs) and wondering what makes a great research interviewer? Drive Research to the rescue! IDIs are a type of qualitative market research used to explore new topics or ideas. For example, a company may decide to conduct IDIs if they were in the planning stages for developing a new product. We like to think of qualitative research as a tool to explore, while quantitative research is used to measure. An awesome research interviewer has a greater tale
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Customer Satisfaction Survey for Banks | 3 Common FAQs
Posted at: 2/8/2018 4:55 PM
A customer satisfaction survey is one of the most common forms of market research conducted at a bank or financial institution. It's the simple process of reaching out to customers and requesting feedback. The feedback is analyzed and actions are taken on the results to improve the customer experience (CX). Several benefits are realized through a bank survey. First off, if it is the first time you are measuring customer satisfaction you can create a benchmark or baseline to measure future studi
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3 Components of a Customer Survey
Posted at: 2/7/2018 4:53 PM
Perhaps no form of market research provides a better return on investment (ROI) than a customer survey. All customer surveys involve several components and we'll lay out all 3 in this post today but before we get started, let's dive into why customer surveys offer such a strong return. Benefit 1: Low cost Because you'll be reaching out to your own customers and not buying a list or finding participants to take your survey there are many cost advantages. Benefit 2: Quick turnaround Depend
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Case Study: Millennial Home Refinancing Survey
Posted at: 2/6/2018 4:48 PM
Another day, another case study of a completed project at our market research agency. Drive Research worked with loanDepot again last October to complete a national survey with Millennials. We talk about maximizing the value of market research a lot with our clients on this market research blog and perhaps no client does it better than loanDepot. They use market research from Drive Research to help fuel strategies and content for press releases, blog posts, and sales strategies. How do Millen
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Case Study: Home Ownership Survey with loanDepot
Posted at: 2/5/2018 4:44 PM
Our market research firm recently worked with loanDepot to conduct a national study with home owners. Several objectives were laid out for the study including stress levels when buying or selling a home, drivers of stress, and emotions or feelings surrounding the home experience. An online survey was administered to a national audience and the overview of the market research study is recapped here. Drive Research continued it's partnership with loanDepot to produce nationally representative sur
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Voice of Customer (VoC) Research in Action
Posted at: 2/2/2018 4:27 PM
One of my favorite things to hear about in the news is companies putting customer feedback to good use! Voice of Customer (VoC) research gathers the thoughts and opinions from (you guessed it) customers. While I work with this type of research everyday it's great to see it promoted and discussed on a national level... especially when coffee is involved (note the foreshadowing). There are various different research methodologies organizations can use to collect VoC data. Classic examples of VoC
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Syracuse Market Research Firm Hires Chris Coville
Posted at: 1/31/2018 4:11 PM
Drive Research is excited to announce the addition of Christopher Coville to the market research team. Chris will serve as a Project Manager at the market research firm. Drive Research is a market research firm located in Syracuse, NY. The firm serves clients across Upstate New York and clients across the country. Chris Coville, New Project Manager at Drive Research Summary At Drive Research, Chris plays a critical role in managing projects for clients. As a Project Manager, he works with