Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Market Research Wilkes Barre-Scranton, PA | Key Statistics and Data
Posted at: 3/7/2018 3:55 PM
Although our market research company may be located in Upstate New York, our coverage spans across the United States including markets like Wilkes Barre-Scranton, PA. If you're looking for a market research company in Scranton PA, our team can help. This posts highlights some of the key characteristics of the Wilkes Barre-Scranton market. The data includes populations, genders, households, income, ages, ethnicities, and employment. The market research also summarizes Mosaic profiles of resident
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4 Value-Added Customer Survey Question Examples | Market Research Firm
Posted at: 3/5/2018 3:41 PM
Without a doubt, the focus of your customer survey should be on answering your key objectives. Items such as "What is our customer satisfaction score?" "What is our net promoter score (NPS)?" "What are our customers most pleased with?" "What does our organization need to improve?" These types of questions are the main drivers behind using services like Voice of Customer (VoC), Customer Experience (CX), and customer surveys. Answers to these questions can drive your organizational marketing, ope
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Credit Union Member Exit Surveys | What, How, and Why?
Posted at: 3/2/2018 3:28 PM
Years ago I remember closing my account at a bank here in New York State. I walked in, asked to withdraw the few hundred dollars I had remaining, and asked to close the account. I had recently shifted all of my checking and savings accounts over to a credit union in large part because of the fees the bank was charged to use out-of-network ATMs. I had no reason to keep a separate deposit account. So there I was, standing in front of the teller to shut down my account. No questions. No talking. N
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2018 Market Research Trends | Drive Research Recap of the Quirk's Event
Posted at: 3/1/2018 3:16 PM
This week Emily, Research Analyst at Drive Research, attended The Quirk’s Event 2018 in Brooklyn, NY. Over the course of two days, the event featured several speakers who discussed new case studies, tips, and insight on the market research industry. At the event, Emily attended 13 sessions which meant 390 minutes to learn new tips and insight! Below are a few tidbits learned from each of the sessions she attended. Emily, Research Analyst at Drive Research, attended The Quirk's Event in Brook
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Market Research Tampa Bay, FL | Key Statistics and Data
Posted at: 2/28/2018 3:00 PM
On our market research blog we often take an in-depth look at markets and cities across the United States such as Buffalo, NY or Springfield, MA. Our team shares some high-level demographic summaries to help our readers understand each market and some of the trends in population. You never know when you might need it! For this post, we take a closer look at a 3-county area in South Florida. This is the market area that surrounds Tampa Bay. With our mapping and demographics software we can under
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Case Study: User Experience (UX) Interview Recruit
Posted at: 2/27/2018 2:56 PM
Live user experience (UX) interviews offer immense value to marketing teams, website teams, and content teams at an organization. They involve recruiting several individuals who agree to participate in remote web interviews or live in-person interviews. While the users is assigned tasks to browse a site or a new program, the moderator or interviewer asks questions in-the-moment to the interviewee. This style of interviewing creates a wealth of information and insights to improve UX. Drive Resea
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Case Study: Healthcare Survey in Massachusetts
Posted at: 2/26/2018 2:51 PM
Drive Research recently partnered with a healthcare organization and a marketing company to conduct an online survey project. The main objective of the study was to understand usage and appeal of telemedicine services, obtain data to support a name choice, and discover the brand perception of the healthcare provider in the market area. What is telemedicine? Telemedicine is the remote delivery of healthcare services using telecommunications technology including two-way audio/video. For example,
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Create a Survey in 7 Steps | Customer Survey Firm in NY
Posted at: 2/23/2018 8:03 PM
Creating and launching a survey at an organization can be an overwhelming and cumbersome task. The good news is, we are here to help. By compartmentalizing the survey process down into 7 steps it becomes easier to follow. You'll bite off chunk by chunk and at the end of the day, you'll have developed a killer survey (with a little guidance from our customer survey firm). Design your survey so it can be taken anywhere, on any device, at any time. The key is to catch someone when they have a
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What is the Process for a Mail Survey?
Posted at: 2/22/2018 7:58 PM
I know, I know... I recently discussed why my favorite research methodology is online surveys, but that does not mean I don't appreciate the benefits of mail surveys. Albeit, mail surveys may seem like an archaic methodology, but they do offer some intriguing benefits. For starters, mail surveys are great when reaching the target audience(s) via social media, email, or other online methods are not feasible. Second, mail surveys can offer a credibility factor. For example, if the survey is bein
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Case Study: Image & Awareness Survey for the United Way
Posted at: 2/20/2018 7:47 PM
Drive Research recently donated its time and expertise to the United Way of Central New York to conduct a Voice of Customer (VoC) survey for the organization. Our team worked with the client to address their key objectives and conduct a pro-bono market research project to help their board with marketing, strategy, and next steps to grow its donation base. The market research company in Syracuse made a presentation to the board on Friday, February 18 to share the findings of the survey. Our ma
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Case Study: Credit Union Market Research Study
Posted at: 2/19/2018 7:39 PM
Drive Research recently partnered with a creative advertising agency to conduct a credit union market research study for a credit union As part of this market research, we were looking to better understand healthcare audiences and their choices and behavior with banks and credit unions. Over the past few months, the teams worked together to structure an in-depth and detailed look at several healthcare audiences and how they engaged, interacted, chose, and worked with financial institutions. Thi
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4 Warning Signs Your Market Research Will Fail
Posted at: 2/16/2018 7:34 PM
Market research. It's an expertise much like any art or science that can take years or decades to master. In order to truly evolve and improve your skills in the arena you need to be immersed in it each each and every day. Not dabble once every few months a couple times a year. It's really no different than any other skill. If you shot 100 free throws each day for 365 days a year you will get better at shooting free throws. If you are a digital marketer and engulfed yourself in paid search (SEM