Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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3 Ways to Use Market Research to Fuel Sales Strategies
Posted at: 9/21/2017 3:11 PM
Market research produces objective, unbiased, third-party data for clients. This feedback is often used to drive internal operations, marketing, and strategies. A large focus of market research outcomes and findings has always been inward. Confidential. It's a term that has gone hand-in-hand with market research. Reports that are created for clients go into lock boxes, safes, and other private folders. Market research has long been deemed as "for your eyes only". It's locked up and privy to the
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Case Study: Executive Interviews Recruit | Qualitative Recruitment Firm
Posted at: 9/20/2017 3:03 PM
A marketing and communications company recently partnered with Drive Research on a telephone in-depth interview (IDI) recruitment project to study shelf-edge labeling systems. In market research, participants are often recruited ahead of time to participate in more in-depth conversations. Rather than try to have them complete the interview on the spot, pre-recruiting and scheduling a time to complete the interview is considered best practice and offers several benefits. Drive Research is a Qual
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Posted at: 9/19/2017 3:01 PM
When you see or hear the term "Market Research" what comes to mind? Are you thinking of terms like costly? Expensive? Time consuming? Not worth the investment? Perhaps you are familiar with one of these 5 myths about the industry then. And possibly unicorns, leprechauns, and other folklore. Sorry we won't be addressing those on this market research blog. Did you think of any of those terms regarding market research? Well we are about to debunk each of those for you. 1 by 1. We'll tackle 5 of t
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What Does a Market Research Project Workplan Look Like?
Posted at: 9/18/2017 2:57 PM
Got new project jitters? As a data lover, avid color coder, and overall fan of organization, I enjoy when a new project begins because that means the creation of a Driver's Manual (AKA project workplan) is in my future. As any market research professional knows, time is always of the essence. Keeping teams and clients on-task is half the battle when it comes to accelerating insights and market research projects. Starting your first market research project? Get excited. Data and insights that
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6 CRM Data Points to Seed Into Your Customer Survey | Firm in Upstate NY
Posted at: 9/15/2017 2:52 PM
As a customer survey firm in Upstate NY, we've worked with a lot of clients to design, manage, and execute market research projects. Customer surveys and Voice of Customer (VoC) studies are some of the most commonly requested market research projects from prospects. True in Upstate New York and across the country. Organizations want to execute a customer survey for a number of reasons. Their goals and objectives usually mimic one or more of the following: (1) We want to learn more about our
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Market Research Albany | Key Statistics and Data
Posted at: 9/14/2017 2:46 PM
Do business in Albany, NY and get excited about data? Us too! Which probably isn't too surprising considering we love market research. In the following post, Drive Research will uncover key statistics and demographic data for Albany, NY. Drive Research is a market research company serving Albany, NY that specializes in custom qualitative and quantitative research. Check out details about the services offered. The secondary market research data below is focused on the Albany market area. Market
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5 Takeaways from the Q Corporate Research Report
Posted at: 9/13/2017 2:38 PM
In addition to receiving the Quirks Sourcebook in the mail this week, Quirks also released their annual Q Report. This is the corporate research report for 2017. This report is released each year by Quirks which highlights the client side of market research. Client side research is defined as those who work for companies which conduct research for their own purposes. Different from a market research supplier who conducts research for a variety of clients. An example here of client side research
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3 Reasons You Should Consider a Voice of Customer (VoC) Research Company
Posted at: 9/12/2017 2:05 PM
If you've been to the Drive Research blog before, you know we spend a lot of time talking about Voice of Customer (VoC) market research. Our VoC company has covered lots of VoC topics. Why? Because we are big believers in aligning corporate strategy with the needs and wants of customers. No single mission will create a better win-win than decisions derived through customer feedback. We do run into questions from clients asking whether they should manage VoC market research in-house. The clear
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In-Home Usage Tests (IHUTs) Research Company | How Do They Work?
Posted at: 9/10/2017 2:01 PM
Our In-Home Usage Test (IHUT) research company is here to explain the process in this post. You might have found this post because you want to embark on an IHUT study? You likely have a lot of questions, particularly if you've never done this type of market research before. Have no fear, Drive Research will walk you through the IHUT process step-by-step to give you all of the information you need to get started. In-Home Usage Tests (IHUTs) can be a fun project for participants and market rese
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20 Market Research Terms You Need to Know | CX Company Upstate NY
Posted at: 9/9/2017 1:57 PM
So many terms. If you work in market research long enough you'll come across hundreds of terms and industry acronyms. We won't cover all of them in this blog post today, but we'll cover 20 of the major or more common ones. As a customer experience (CX) company in Upstate, NY we use these terms on a daily basis with our clients. We'll help you decipher the market research code on several terms. 1. VoC VoC stands for Voice of Customer (VoC). VoC is a type of market research that focuses on
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4 Common Issues with Customer Surveys and How to Fix Them
Posted at: 9/8/2017 1:49 PM
A customer survey is a type of market research that spans far and wide. Our customer surveys are conducted in Syracuse, NY, all across Upstate New York, and across the country. Customer surveys are conducted in all industries including retail, manufacturing, financial services, advertising, and any type of small business. They are cost effective, offer a quick turnaround time, and provide actionable feedback. Customer surveys can be conducted through a variety of methodologies. These include on
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Market Research Rochester | Key Statistics and Data
Posted at: 9/7/2017 1:40 PM
Eager for the inside scoop on market research in Rochester, NY? Drive Research is a market research company serving Rochester, NY in Western New York and we're equipped with the area's key statistics and demographics. Have you heard of Drive Research yet? We specialize in creating custom qualitative and quantitative research for a variety of industries. Below are details on several different topics such as population, gender, household income, and more. This type of secondary demographic infor