Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Case Study: National Millennial Survey on Home Mortgages
Posted at: 8/18/2017 8:45 PM
Objectives In July 2017, Drive Research conducted a 12 question online survey with Millennials across the country. The objectives of the survey were to understand feelings toward home mortgages, interest level in home ownership, barriers to home ownership, and motivators to home ownership among Millennials. Interested in conducting a home buying survey or survey with Millennials? Read more about our latest case study here. Approach Respondents were screened to ensure they were born betwee
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How Do User Experience (UX) Interviews Work? | UX Market Research Firm
Posted at: 8/17/2017 8:42 PM
One of my favorite all-time quotes I heard through some SEO training and UX colleagues is "you don't hire an interior designer to build your house and you don't hire a building contractor to design your living room.' This rings very true in the world of user experience (UX). UX supports the belief of path to least resistance. Teachings tell UX analysts to understand the main goals of a website, software, or platform, and make it as easy as possible for a user to get there. In as little, click
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4 Ways to Add Insights to Market Research Reports
Posted at: 8/15/2017 8:27 PM
"Here's your raw data and a pie chart, my work is done", said no market research firm ever. At least not a good market research firm or one with passionate employees. The whole idea behind market research is to provide clarification, insights, and takeaways from statistics. The data is the end of the story, it's the beginning. Perhaps no step of the market research process is more fun than writing a report and running analysis. All of the hard work and sweat that went into collecting hundreds
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Using the DECIDE Model in Marketing | The What, How, and Why?
Posted at: 8/12/2017 8:01 PM
In marketing there are all kinds of creative ways and acronyms to apply to processes. Some are worth remembering while others are better spent forgetting. One of which I recently came across in my marketing readings was a model called DECIDE. Although not groundbreaking or new, this 6-step acronym walks marketers through a process to properly analyze, make an educated decision, and take next steps with a well-thought out marketing strategy. Never heard of the DECIDE model? The process is explai
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3 Components in New Product Development Market Research
Posted at: 8/10/2017 7:58 PM
Concept testing and new product development is one of the more common reasons for the commissioning of market research. Whether it is proof of concept or a new product development company looking to confirm demand for a new concept to acquire financing and investments, it's requested a lot. "New" is the great unknown. So many lean on market research to help eliminate risk and provide insight into potential demand. Although the scope and methodologies may be unique to each type of new product or
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Here's 7 Reasons Driving the Collapse of Phone Surveys
Posted at: 8/9/2017 7:22 PM
In a fast-paced market research industry, methodologies continually evolve. Focus groups have evolved into online bulletin boards and mobile diaries. Mail surveys have evolved into email surveys which eliminated printing, postage, and time. Emails are instant while mail survey responses can take weeks or months. Now, this may not be surprising to anyone, but phone surveys are in or near the final stages of their lifespan as it becomes an increasingly more difficult and more costly methodology t
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Posted at: 8/8/2017 7:11 PM
Summer 2017 is in full swing! Wondering what we're excited about? In July, the Drive Research team has taken a few road trips, added more credentials, welcomed new clients, completed several projects, and supported local events. Clearly, we’ve been having a great summer (even though the Upstate New York weather has been less than cooperative the past few months). Now that we're putting the clouds behind us, we’re looking forward to the rest of summer and are geared up to see what’s in store for
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3 Quick Tips for Market Research Recruiting
Posted at: 8/7/2017 6:56 PM
In the life of a market research professional you deal with recruiting a lot. Whether you’re conducting surveys, in-depth interviews (IDIs), or focus groups, finding the right participants for a study is always a challenge. Without high quality respondents, it's difficult to produce high quality outcomes. Have you ever been faced with a tough recruit in market research? Us too. Maybe you needed 10 business executives for a 45 minute in-depth interview (IDI) within a specific industry and marke
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Market Research Buffalo | Key Statistics and Data
Posted at: 8/6/2017 2:15 PM
In this post we recap some key market research in Buffalo, NY. Drive Research is a market research firm in Buffalo which works with companies and organizations across Upstate New York to gather both primary and secondary research to answer key business questions. Our market research Buffalo services span from surveys, focus groups, phone interviews, Voice of Customer (VoC), and Customer Experience (CX). For a full list of market research services offered in Buffalo, read more here. The statisti
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Market Researchers: Here's How to Make Your Surveys Device Agnostic
Posted at: 8/3/2017 6:55 PM
Are you reading this on your mobile device? Or perhaps you're reading this on your Apple iPad as you're watching Game of Thrones on a Sunday night. You're not alone. Usage of mobile devices has grown incredibly over the past decade and when it comes to survey taking, it's the same story. In a prior blog, we wrote about the 4 reasons behind the growth in mobile research. This pointed to more surveys being taken on mobile phones than any other device. More than desktop, more than laptop, more tha
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8 Member Survey Questions for Your Credit Union
Posted at: 8/2/2017 6:38 PM
As a credit union market research firm, we know a thing or 20 about writing quality and actionable member surveys. These come in the form of mail surveys, phone surveys, and email surveys for your members. Although the methodology may differ, there are several best-practice member survey questions you should be addressing in your reach-out. Make sure you consider these 8 questions in your next member survey at your credit union. Here are 8 best-practice member survey questions for your next
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5 Profiles That Buy Into Market Research
Posted at: 8/1/2017 6:31 PM
As we've talked about before on our blog, market research is truly a niche service. There are common types of profiles of market research buyers. These buyers are ones that believe in market research, need it, and understand the value in it. Drive Research talks a lot about market research providing our clients the knowledge, power, and confidence in decision-making and with these 5 buyer profiles it is no different. We characterize 5 typical market research buyers. While this list of 5 market