Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Comprehensive Tracker Surveys: How to Measure New Consumer Behaviors
Posted at: 11/19/2021 1:30 PM
Comprehensive tracker studies are an excellent way to keep a pulse on consumer behavior and monitor changes to brand key performance indicators (KPIs) over a period of time. While they are generally brief to maintain optimal engagement from respondents, trackers can also take the shape of something more thorough. For instance, many grocery and consumer packaged goods (CPG) brands choose to conduct comprehensive trackers with 50 or more questions. Take for example a recent comprehensive tracke
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15+ Product Concept Development Example Survey Questions to Steal
Posted at: 11/18/2021 1:30 PM
Product concept development plays a significant role in bringing a new idea to life. The feedback gathered from new product development market research should impact design, packaging, taste, pricing, marketing -- the list goes on and on. Whether you are conducting ad concept testing or comparing product packaging, online surveys are an excellent vehicle for collecting quick, in-depth, and cost-effective insights from your target consumer. However, in order to earn the best results, you must b
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Looking For an Online Survey Company? Here Are 5 Things to Consider
Posted at: 11/16/2021 1:30 PM
When searching for the best online survey company, there are a variety of factors organizations should consider. As you look for the best third-party market research firm ask about factors such as: Sample sources used to find survey respondents Experience in your industry or sector Process for survey programming and cleaning Available reporting options Level of consultation throughout the report It is important to not only collect feedback from target respondents but to have a research
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Winter in Syracuse: 56% of People Predict Higher Than Average Snowfall
Posted at: 11/15/2021 1:30 PM
Syracuse, NY is one of, if not the snowiest city in New York State. It is a running joke that CNY celebrates Mother’s Day with snow still on the ground. Our Syracuse market research company wanted to poll the community to learn how much snow they thought we’d get this 2021 winter season. For context, Syracuse average 104 inches of snow per year compared to the national average of 28 inches. Our survey showed that 56% of Syracuse residents predict 100 to 149 inches of snowfall this upcoming wi
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57% of Consumers Support Retail Stores Closing on Thanksgiving Day
Posted at: 11/12/2021 1:30 PM
It was not long ago that major retailers started their Black Friday sales on Thanksgiving Day. While the tradition was met with controversy, it didn’t stop big-box stores from keeping their doors open. That was until COVID-19 forced stores everywhere to rethink their Black Friday store hours. In 2020, 3 in 5 U.S. shoppers avoided in-person Black Friday shopping due to health and safety concerns. As a result, many retailers remained closed on Thanksgiving Day. Fast forward to the present day
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What Impacts the Feasibility of a Market Research Study?
Posted at: 11/10/2021 1:30 PM
Deciding on your target audience is an important step when constructing a plan for your market research project. In most instances, brands interested in conducting research have an idea of who they want to target in their future marketing campaigns or product and service offerings. However, there are a few things to consider before settling on your ideal participant. How does your target audience impact feasibility? How do study requirements impact feasibility? What does a low feasibility
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Skincare Market Research: How to Test a New Cosmetics Product
Posted at: 11/9/2021 1:30 PM
Even the most successful brands recognize there are areas of improvement or opportunities to further understand their target audience. When a leading sunscreen and skincare manufacturer came to a tech partner of ours for a home usage test, they knew we’d be a great fit to manage the surveys and source research participants. Continue reading to learn more about how our market research company successfully completed a sunscreen home-usage test with participants across the United States. Ste
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Case Study: How to Conduct Market Research with Medical Professionals
Posted at: 11/5/2021 12:30 PM
Testing, medications, and the patient treatment process varies significantly from country to country. In a recently completed study by Drive Research, a healthcare market research company, we worked with a client to understand how these behaviors varied between different physician roles as well as countries. This global healthcare survey provided insight into tests and assays physicians use with patients when it comes to heart failure. The scientific healthcare company uses data to drive deci
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Cyber Week 2021: What, Where, & How Much Are Syracuse Shoppers Spending?
Posted at: 11/4/2021 12:30 PM
We surveyed Syracuse residents to discuss what, where, and how much they will spend during Cyber Week 2021. See how we compare to national averages. Believe it or not, the holiday shopping season is quickly upon us. Our local market research company wanted to learn more about CNY shopping preferences and behaviors for Black Friday, Small Business Saturday, and Cyber Monday. In addition to surveying Syracuse residents, Drive Research also polled 1,000 U.S. consumers. We asked the same questio
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Black Friday 2021: Survey Predicts 119% Increase for In-Person Shopping
Posted at: 11/3/2021 12:30 PM
Updated Results! See new data from our Black Friday 2023 Survey, here. 'Tis the season for holiday shopping. With Cyber Week 2021 quickly approaching, many are wondering how it will compare to last year's socially distanced holiday season. We asked 1,000 U.S. consumers when, where, and how much they plan on spending during Cyber Week including Black Friday, Small Business Saturday, and Cyber Monday. Highlights from the Black Friday 2021 survey include: Online Black Friday shopping will be
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How to Conduct a Market Growth Study
Posted at: 11/1/2021 12:30 PM
Bank and credit unions are a big business. In fact, nearly 95 percent of U.S. households (approximately 124 million households) have a bank or credit union account. Credit union membership sales techniques are integral to the business. The success of a bank or credit union is built around its members. So how do you increase credit union membership? A great approach is with a market growth study. This type of market research collected feedback from members and non-members to measure key perform
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Airline Passenger Satisfaction Surveys: Definition, Process, & Benefits
Posted at: 10/29/2021 12:30 PM
As with most industries, it can be a head-scratcher as to why customers choose a competing airline over yours and vice versa. For this reason, airline passenger satisfaction surveys can be a great asset to understanding consumer experiences, expectations, behaviors, and more. The truth is, during these evolving times passengers are considering a variety of factors when planning their travels, such as: Ticket prices Airline awareness and reputation Brand loyalty Cleanliness Flying history