Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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What is Blind Testing in Market Research?
Posted at: 11/20/2020 2:03 PM
Bias. The sheer uttering of the term sends chills down the spine of a market researcher. Blind testing in market research assures any type of bias in quantitative or qualitative studies is eliminated. In a market research project, everything must be done to identify the threat, eliminate the threatening bias, and use precaution to prevent the threat from happening again. Purity in market research is essential. Any knowing or unknowing bias built into a focus group, survey, or in-depth intervie
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7 Psychological Strategies to Influence Consumer Spending
Posted at: 11/19/2020 2:10 PM
Psychology is not typically top of mind when people think about marketing and advertising, but the truth is, successful marketing includes an essential psychological component. Market research involves systematically gathering data and then analyzing the data, with the objective of gaining knowledge about a company’s ideal customer and target market wants, needs, and preferences. In other words, it defines psychological strategies to influence consumer spending. Understanding persuasive strate
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Education Market Research: Impact of EdTech on Children
Posted at: 11/16/2020 4:21 PM
The following case study summarizes the approach taken by Drive Research to target, qualify, and sign-up participants for an education market research study conducted both in-person and remote. This summary includes a recap of all the relevant project details from the EdTech market research study scope of work. The scope of work included: Recruitment dates An overview of the recruitment process The outline of screening criteria Sources used to recruit participants with counts Follow-up com
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Thanksgiving 2020: 87% of Americans Fear an Increase in COVID-19 Cases After the Holiday
Posted at: 11/11/2020 1:30 PM
A new survey of 1,000 U.S. respondents reveals 87% of Americans fear an increase in COVID-19 cases after the Thanksgiving holiday. See more findings from the Thanksgiving 2020 survey. With Thanksgiving 2020 right around the corner, several state officials have released rules and guidelines on how loved ones can safely celebrate the holiday this year. To measure how different travel and Thanksgiving gatherings will look later this month, our market research company conducted a poll with 1,000
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3 Alternative Market Research Options for Mystery Shopping
Posted at: 11/10/2020 1:30 PM
Perhaps the best thing about conducting market research is you are never short of options. For instance, if your team is looking for an alternative to mystery shopping, there are plenty of great methodologies to choose from. Mystery shopping is a common market research data collection method where a secret shopper pretends to patronize a business with the intention of collecting information not readily available to the public. This information might include pricing, rates, quality of products/
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Why Good Market Research Works (Even when you think it doesn't)
Posted at: 11/6/2020 1:30 PM
Before conducting a market research study, many organizations have a preconceived notion of how the results will turn out. However, in most cases, market research presents feedback and insights that are unexpected. Market research often provides unexpected insights. That's why good market research works - even when you think it doesn't. Our market research company shares an example from Ford to explain this exact sentiment. Below, our market research company shares an example from Ford to expl
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What is Ad-Hoc Market Research? | National Market Research Company
Posted at: 11/5/2020 4:26 PM
Market research projects come in many shapes and forms. There are 2 core types of studies in market research: Tracking studies or long-term projects Ad-hoc market research projects So, what is a typical day like in market research? The answer is: "it depends.” What does it depend on? It depends on the type of market research team you work for (client-side or supplier side), your role and title in your organization, the industries or methodologies your organization specializes in, and a numb
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How to Survey Customers Offline
Posted at: 11/3/2020 1:30 PM
In the age of social distancing, is it possible to survey customers offline? The COVID-19 crisis has pushed the bulk of market research practices online during the year 2020. Research clients, firms, and participants alike have been understandably wary of the idea of in-person studies. As a result, virtual methodologies like online surveys, online focus groups, and video interviews became the default. But what if you are still better off collecting your data offline? Reasons to Survey Cu
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The Case for a Geofencing Survey
Posted at: 10/30/2020 1:24 PM
The meteoric rise of mobile device ownership has opened countless doors for market research. Geofencing surveys, also known as location-based targeting, is one of the most effective applications of mobile devices for conducting market research. When there is interest in targeting respondents who visit specific locations, a geofencing survey could be the best choice to address research needs. Wondering if a geofencing survey is right for your business objectives? In this blog post, our market
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The Pros and Cons of Open-Ended Questions and Closed-Ended Questions
Posted at: 10/29/2020 3:38 PM
While you build your survey, you have two survey design options: Open-ended questions Close-ended questions An open-ended question is a free text box that allows a survey respondent to type in a response, while a closed-ended question is when a respondent is forced to choose among shown answer options. Both have their own pros and cons for both the market research firm and the survey respondent. The good news is you only have 2 options. The bad news is you only have 2 options. In this post
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What Does it Mean for a Market Research Study to be Blinded?
Posted at: 10/22/2020 1:48 PM
One of the most frequent questions our market research company hears is, "What does it mean or a market research study to be blinded? Let's say you've decided to field an online survey among the customers of your product or service. Before you start designing the questions and moving too far ahead, there is an important question to ask yourself: do I want to want to remain anonymous as the sponsor of the survey? If the answer to that question is "Yes," then the best option for your market res
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Questions to Ask in a Customer Focus Group
Posted at: 10/21/2020 1:47 PM
A customer focus group can help an organization dive deep and explore customer feedback beyond the quantitative measurable data acquired through a survey. As with any good qualitative market research, the questions you ask in a customer focus group should be focused on exploring topics. These include thought-provoking questions and open-ended questions to generate discussion and dialogue. The topic of this blog post is to help you choose or think about questions to ask in a customer focus gro