Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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How to Create a Customer Journey Map to Improve Customer Experience (CX)
Posted at: 8/14/2020 12:30 PM
Not enough businesses take the time to audit the full customer experience for their products or services. Oftentimes, we make assumptions about customers, but we can’t truly understand their interactions with our organization without conducting some comprehensive market research. Customer journey mapping is the best way to document the thoughts, feelings, challenges, and successes throughout a customer process. These intricate studies typically require a multi-phase approach that seeks feedbac
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6 Horrible Mistakes You're Making With Online Surveys
Posted at: 8/13/2020 12:30 PM
Believe it or not, there is an art to designing and curating online survey questions. Without the proper techniques, discipline, experience, or knowledge, significant mistakes are bound to be made. The one tried and true way of avoiding common mistakes in survey writing is to partner your efforts with a market research company, who specializes in online surveys. However, we know this isn’t always in the budget. In this blog post, Drive Research, an online survey company, will share six common
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5 Factors to Examine When Conducting a Brand Competitive Audit
Posted at: 8/12/2020 1:45 PM
Trying to outperform your competition? In order to do just that, companies should conduct competitive audits to position themselves ahead of competitors. Competitive assessments apply to both new and well-established businesses. The more you know about your competition with any business, the easier it is to pinpoint what you should benchmark and what you should avoid. Our market research company considers these five critical components when conducting a brand competitive audit for our clients.
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4 Key Components of a Market Research Feasibility Study
Posted at: 8/11/2020 1:18 PM
Although the driving force behind each feasibility study may be different, the scope and methodologies used to address the objectives follow a similar path. The objective of a feasibility study is to define the viability and success of a new venture. The venture could be a product, service, business idea, building, or any other concept you are looking to launch. What better way to do this than with reliable data to create evidence-based and fact-based decisions? Despite the fact that your ven
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In-Person Market Research: Good or Bad Idea During Covid-19?
Posted at: 8/10/2020 12:30 PM
As with most in-person gatherings, COVID-19 is causing businesses to question if in-person market research is a good or bad idea. Throughout the past few months, our market research company has helped our clients transition traditional methodologies online to abide by social distancing guidelines. As parts of the country begin to return to normalcy, what does this mean for organizations wishing to conduct focus groups, intercept surveys and other person to person research studies? Our experts
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PR Surveys for Travel and Tourism | Process, Benefits, & Sample Questions
Posted at: 8/5/2020 8:06 PM
Whether your company is a travel agency, hotel chain, rental car service, tour company, or some other travel, tourism, or hospitality business, chances are you’ve seen the effects of the COVID-19 crisis firsthand. For companies in the travel industry, COVID-19 is a chance to explore new marketing strategies, create brand awareness, and generate revenue in creative ways. During this unprecedented period of the unknown, there is no better time to invest in a market research PR survey than right
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What is Mobile Market Research (MMR)?
Posted at: 8/4/2020 12:30 PM
According to Statista, over 275 million Americans are estimated to own a smartphone in 2020. That’s more than 4 in 5 people in the entire United States. Still, you probably aren’t that surprised to see this statistic. Mobile devices are so ingrained in American culture you probably are within arm’s reach of your smartphone right now. They can arguably do just about everything a desktop can but on a smaller and more accessible device. The market research industry has adapted well to this evolut
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Become an Online Reputation Management Expert by Watching These 7 Videos
Posted at: 7/29/2020 12:30 PM
In 2020, creating a strategic and impactful strategy for online reputation management (ORM) is essential for businesses everywhere. A negative customer or client review can be a dealbreaker for whether a new prospect chooses to use your products and services. If you are looking to create an ORM process for your organization, but don’t know where to get started, our online reputation management company is here to help. We’ve compiled 7 videos from experts from all over the country on this exac
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What is the Best Approach to Conducting Employee Surveys? | Market Research Company
Posted at: 7/24/2020 5:03 PM
When it comes to employee engagement and satisfaction, every company has a different approach to measuring this type of sentiment. With that being said, there are many ways to gauge one's job satisfaction, especially in the form of a survey. These types of surveys include online surveys, phone surveys, mail surveys, and even in-person interviews to better understand each employee. However, choosing the right kind of survey for your company’s needs is dependent on a few factors. We’re not going
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3 Ways to Use Research to Improve Your Marketing Creative
Posted at: 7/23/2020 12:30 PM
If you subscribe to the belief that a marketer’s ability to evoke a positive response from a consumer happens more readily, efficiently, or consistently when a legitimate consumer need has been identified, it’s self-evident the marketer must first know – and, if need be, ascertain – what that need is. This, in a nutshell, is the power of research: Consciously accumulated, accurately interpreted, and adeptly used by content generators – research can have a profoundly positive impact on marketing
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Should Facebook Intervene in the Spread of Hate-Speech? 3 in 4 Facebook Users Say, “Yes.”
Posted at: 7/21/2020 9:48 PM
In June of this year, advocacy groups including the Anti-Defamation League, the NAACP, and the Color Of Change launched a “Stop Hate for Profit” campaign against social media conglomerate, Facebook. “We have long seen how Facebook has allowed some of the worst elements of society into our homes and our lives,” said Jonathan Greenblatt, chief executive officer of the Anti-Defamation League, in a statement. “Our organizations have tried individually and collectively to push Facebook to make th
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How Market Research Saved Febreze | Consumer Behavior Case Study
Posted at: 7/17/2020 1:30 PM
Febreze. A product with a strong brand reputation, one that has extended into multiple product categories, and has essentially become a household name in the past few decades. But even the biggest of brands often go through bumps in the road before they reach the top. Febreze was no different for Procter & Gamble (P&G) as it was almost pulled off the shelves in the late 1990s as a result. If not for clever observational findings through market research and a complete revamp of its marketing,