Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
-
How to Write an Employee Satisfaction Survey Report
Posted at: 12/28/2020 1:30 PM
With any market research study, one of the most important stages in writing the report. An employee satisfaction survey report is certainly no exception. It is important to write a clear, yet thorough document for all stakeholders to understand key findings and how to act on them. The main reason your employees provide their feedback in the form of a survey is that they expect something to be done with the results. An employee satisfaction survey report is the framework for making this change.
-
Product Prototype Surveys: What Are They and Why Do They Matter?
Posted at: 12/23/2020 1:30 PM
With any new product idea, it is crucial to determine the potential value your product may have and the impact it could have on the market before launching. This can easily be identified with product prototype surveys. There is a good chance that you have already conducted initial research on the product landscape. And, you have probably conducted extensive research throughout the development process for your product. That’s a lot of research! But don’t forget one of the most important steps
-
Long-Term Impact of COVID-19: New Survey Shows How Perceptions Have Changed Since April
Posted at: 12/18/2020 1:30 PM
As we approach the end of 2020, we are still living in what seems to be a never-ending pandemic. There is no doubt that consumer behavior has changed as a result of COVID-19, but our market research company wanted to better understand if consumer perceptions have changed for better or for worse since April. In April of 2020, Drive Research conducted an online survey about the COVID-19 pandemic. We measured how Coronavirus shifted consumer perceptions, attitudes, concerns, and purchasing beha
-
How Many People Plan to Get the COVID-19 Vaccine? New Survey Reveals 1 in 2 Americans
Posted at: 12/17/2020 9:32 PM
On December 14, 2020, Sandra Lindsay was the first to receive the COVID-19 vaccine outside a clinical trial. As the week went on more and more healthcare professionals across the country were vaccinated in hopes of stopping the spread. This begs the question, as the injection becomes readily available in the coming months, how many people plan to get the COVID-19 vaccine? Our market research company conducted a survey with over 1,000 United States residents to measure the level of concern w
-
2020 Retrospective: 20 Statistics That Show the Good from This Crazy Year
Posted at: 12/15/2020 1:30 PM
The year 2020 did not go as anyone expected. With the new decade came some of the most unprecedented events this world has ever seen. It sucked. It may be hard for most people to look back at 2020 and take a retrospective view that is positive. But we are going to try and showcase the good that happened from this crazy year. This is not meant to diminish the challenges many are still facing today, but to highlight the silver linings and some lighter statistics in a harsh reality. From the wid
-
How to Leverage Surveys and Desk Research for Lead Generation
Posted at: 12/9/2020 1:30 PM
Did you know market research techniques such as surveys and desk research can be leveraged to build leads for your organization? It’s true, some studies have the end goal of identifying potential customers as well as the best ways to reach them. Results don’t get more actionable than that! Foundational methodologies like surveys and desk research can be used to gather information about prospects with a process not unlike your typical customer study. Contact information may be found in public
-
How to Conduct a Traveler Survey
Posted at: 12/4/2020 1:30 PM
With ever-changing traveling trends and habits, it is challenging for airlines and airports to provide the best passenger experience. For this reason, traveler surveys have become more popular in the aviation industry. Insights from a traveler survey identify consumer preferences, expectations, and factors of choice when flying. This type of data helps create data-driven marketing, business, and sales strategies. The best way to learn the process for conducting a traveler survey is by learning
-
Strategies to Increase B2B Sales | 5 Theories Based on Research
Posted at: 12/2/2020 3:26 PM
There are two avenues of market research, B2B (business to business) and B2C (business to customer). Although in both instances, the marketing approaches taken must be catered to each audience separately. In the same regard, there are different strategies to increase B2B sales than to do the same for a B2C brand. Why? Because the relationship with the customer is different. Research shows B2B purchases are based more on logic, while B2C is based more on emotion. With B2B purchases there are o
-
How to Conduct an Employee Credit Union Member Survey | Market Research Firm
Posted at: 12/1/2020 4:39 PM
As an employee credit union, chances are your members interact with your financial institution daily. From online banking, ATMs, call centers, buying groceries, financing large purchases, and everything else in between, your credit union plays a role. A credit union member survey can be used to better understand a variety of research objectives as part of an effort to improve relationships with members, offer more personalized financial products and services, improve marketing strategies, and
-
Public Relations Surveys for Car Brands | Automotive Market Research Company
Posted at: 11/30/2020 7:21 PM
Public relations (PR) surveys are the greatest asset to a data-driven marketing strategy. Unlike most market research studies, the data collected from PR surveys are meant to be shared with the public. Car brands such as Toyota and Ford famously utilize public relations surveys to generate brand awareness and increase the return on investment of their market research. Our automotive market research company recently conducted a public relations survey for a car brand. In this blog post, we outl
-
How to Conduct a Certification Survey | Healthcare Market Research Company
Posted at: 11/25/2020 1:30 PM
There are several certification programs available for healthcare professionals. For this reason, many healthcare organizations conduct certification surveys to measure the interest level of specific educational programs. For instance, our healthcare market research company partnered with a telehealth-based connected care platform to execute a certification survey. This case study reflects the objectives, approach, survey questions, and results of the healthcare market research. If you are in
-
7 KPIs Your Business Should Be Measuring with Market Research
Posted at: 11/24/2020 5:44 PM
There are several key performance indicators (KPIs) that can be easily measured with a market research study. Luckily, as we explain in our ultimate guide to market research methodologies, you are never short of options. However, if you are primarily hoping to measure KPIs, our market research company recommends using a quantitative approach such as an online survey. After determining your approach, the next step is to identify your objectives. Our market research clients typically determine t