Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
-
How to Conduct a Certification Survey | Healthcare Market Research Company
Posted at: 11/25/2020 1:30 PM
There are several certification programs available for healthcare professionals. For this reason, many healthcare organizations conduct certification surveys to measure the interest level of specific educational programs. For instance, our healthcare market research company partnered with a telehealth-based connected care platform to execute a certification survey. This case study reflects the objectives, approach, survey questions, and results of the healthcare market research. If you are in
-
7 KPIs Your Business Should Be Measuring with Market Research
Posted at: 11/24/2020 5:44 PM
There are several key performance indicators (KPIs) that can be easily measured with a market research study. Luckily, as we explain in our ultimate guide to market research methodologies, you are never short of options. However, if you are primarily hoping to measure KPIs, our market research company recommends using a quantitative approach such as an online survey. After determining your approach, the next step is to identify your objectives. Our market research clients typically determine t
-
What is Blind Testing in Market Research?
Posted at: 11/20/2020 2:03 PM
Bias. The sheer uttering of the term sends chills down the spine of a market researcher. Blind testing in market research assures any type of bias in quantitative or qualitative studies is eliminated. In a market research project, everything must be done to identify the threat, eliminate the threatening bias, and use precaution to prevent the threat from happening again. Purity in market research is essential. Any knowing or unknowing bias built into a focus group, survey, or in-depth intervie
-
7 Psychological Strategies to Influence Consumer Spending
Posted at: 11/19/2020 2:10 PM
Psychology is not typically top of mind when people think about marketing and advertising, but the truth is, successful marketing includes an essential psychological component. Market research involves systematically gathering data and then analyzing the data, with the objective of gaining knowledge about a company’s ideal customer and target market wants, needs, and preferences. In other words, it defines psychological strategies to influence consumer spending. Understanding persuasive strate
-
Education Market Research: Impact of EdTech on Children
Posted at: 11/16/2020 4:21 PM
The following case study summarizes the approach taken by Drive Research to target, qualify, and sign-up participants for an education market research study conducted both in-person and remote. This summary includes a recap of all the relevant project details from the EdTech market research study scope of work. The scope of work included: Recruitment dates An overview of the recruitment process The outline of screening criteria Sources used to recruit participants with counts Follow-up com
-
Thanksgiving 2020: 87% of Americans Fear an Increase in COVID-19 Cases After the Holiday
Posted at: 11/11/2020 1:30 PM
A new survey of 1,000 U.S. respondents reveals 87% of Americans fear an increase in COVID-19 cases after the Thanksgiving holiday. See more findings from the Thanksgiving 2020 survey. With Thanksgiving 2020 right around the corner, several state officials have released rules and guidelines on how loved ones can safely celebrate the holiday this year. To measure how different travel and Thanksgiving gatherings will look later this month, our market research company conducted a poll with 1,000
-
3 Alternative Market Research Options for Mystery Shopping
Posted at: 11/10/2020 1:30 PM
Perhaps the best thing about conducting market research is you are never short of options. For instance, if your team is looking for an alternative to mystery shopping, there are plenty of great methodologies to choose from. Mystery shopping is a common market research data collection method where a secret shopper pretends to patronize a business with the intention of collecting information not readily available to the public. This information might include pricing, rates, quality of products/
-
Why Good Market Research Works (Even when you think it doesn't)
Posted at: 11/6/2020 1:30 PM
Before conducting a market research study, many organizations have a preconceived notion of how the results will turn out. However, in most cases, market research presents feedback and insights that are unexpected. Market research often provides unexpected insights. That's why good market research works - even when you think it doesn't. Our market research company shares an example from Ford to explain this exact sentiment. Below, our market research company shares an example from Ford to expl
-
What is Ad-Hoc Market Research? | National Market Research Company
Posted at: 11/5/2020 4:26 PM
Market research projects come in many shapes and forms. There are 2 core types of studies in market research: Tracking studies or long-term projects Ad-hoc market research projects So, what is a typical day like in market research? The answer is: "it depends.” What does it depend on? It depends on the type of market research team you work for (client-side or supplier side), your role and title in your organization, the industries or methodologies your organization specializes in, and a numb
-
How to Survey Customers Offline
Posted at: 11/3/2020 1:30 PM
In the age of social distancing, is it possible to survey customers offline? The COVID-19 crisis has pushed the bulk of market research practices online during the year 2020. Research clients, firms, and participants alike have been understandably wary of the idea of in-person studies. As a result, virtual methodologies like online surveys, online focus groups, and video interviews became the default. But what if you are still better off collecting your data offline? Reasons to Survey Cu
-
The Case for a Geofencing Survey
Posted at: 10/30/2020 1:24 PM
The meteoric rise of mobile device ownership has opened countless doors for market research. Geofencing surveys, also known as location-based targeting, is one of the most effective applications of mobile devices for conducting market research. When there is interest in targeting respondents who visit specific locations, a geofencing survey could be the best choice to address research needs. Wondering if a geofencing survey is right for your business objectives? In this blog post, our market
-
The Pros and Cons of Open-Ended Questions and Closed-Ended Questions
Posted at: 10/29/2020 3:38 PM
While you build your survey, you have two survey design options: Open-ended questions Close-ended questions An open-ended question is a free text box that allows a survey respondent to type in a response, while a closed-ended question is when a respondent is forced to choose among shown answer options. Both have their own pros and cons for both the market research firm and the survey respondent. The good news is you only have 2 options. The bad news is you only have 2 options. In this post