Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Topline or Comprehensive Market Research Report: What’s the Difference?
Posted at: 9/17/2020 12:30 PM
Wondering the difference between a topline and a comprehensive market research report? Our market research company has your back! The main differences stem from the level of detail and the speed of executing the report. Ultimately, both can be developed to look polished and presentation-ready. With both a full comprehensive and a topline report, there is also an option to debrief after the market research is conducted. Drive Research typically schedules this debrief meeting via a conference ca
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What is a Customer Persona? | Market Research Company
Posted at: 9/14/2020 1:43 PM
When it comes to market research reports it's easy to get lost in charts and graphs. When market research companies like Drive Research work on reports, we balance comprehensiveness with brevity. It's important to provide the detail to the clients who want it but also provide highlights to the clients who want a quick overview of results. Our clients value the detail and comprehensiveness of our market research reports. This may include the question-by-question breakdown of each question, the
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Leveraging Consumer Insights to Fuel Marketing Strategies
Posted at: 9/11/2020 12:30 PM
Conducting market research in 2020 is different than ever before. This is not just a result of evolving trends in the industry, but the COVID-19 outbreak as well. All at once, the United States is experiencing a global pandemic, an economic crisis, a polarizing political climate, and a social justice movement. It’s no secret that these events have had a massive impact on consumers and businesses around the world. Conducting market research in 2020 will be different than ever before. Learn how
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6 Steps to Conducting a Market Survey | Market Research Company
Posted at: 9/10/2020 1:17 PM
Interested in conducting a market survey? Kudos to you for thinking outside of the box. Many organizations immediately jump to surveying customers when they think of market research but, what about the untapped market of non-customers? A market survey flips that notion on its head. A market survey is an excellent way to survey a general population or target market where you promote your products or services. In this blog post, our market research company will provide more insight into how to c
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Voice of Customer (VoC) Research for Manufacturers
Posted at: 9/9/2020 2:30 PM
But first...what is VoC? Voice of customer (VoC) is the process of better understanding needs and wants of customers. It can be both qualitative and quantitative. Qualitative is typically the first step before any kind of measurement data is collected through quantitative research. VoC research for is critical in the manufacturing industry because much like many industries, understanding the needs of customers drives both product-level and service-level improvements within your company. Voic
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Top Test Market Cities for Research | 2020 Ultimate Guide
Posted at: 9/8/2020 2:19 PM
Test marketing a product is exactly how it sounds. It is the process of testing the feasibility and success of a new product or service in an isolated area before unveiling the product or service through a full, national, or global launch. Test markets offer several advantages but also several concerns to think about as a business. Your brand has to determine if it is worth it. This ultimate guide to test markets will answer all of your questions on test markets and market research. The arti
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Emily Taylor Named 2020 40 Under 40 Winner | Syracuse, NY
Posted at: 9/3/2020 9:49 PM
Our market research company is proud to announce, Emily Taylor has been named a 2020 40 Under 40 winner in Syracuse, NY. Learn more about Emily and her achievements within Drive Research and the local community. Business Accomplishments 🏆 Achievements, Special Projects, Business Affiliations Emily is a consummate professional in her field of market research. As a Senior Research Analyst at Drive Research, Emily manages major client accounts and research projects. Her clients describe her a
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5 Videos to Help You Become an Expert in Online Surveys | Research Firm
Posted at: 8/28/2020 12:30 PM
In this day and age, anyone can become an expert at virtually anything, all thanks to the internet. In this blog post, Drive Research, an online survey company, will equip you with the tools you need to become an expert in online survey creation and preparation by watching five videos from experts in the field. We have even compiled a list of best survey platforms to use to help you collect the data you need. 1. How to Create an Effective Online Survey Video duration: about 3 minutes In
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Public Relations for Real Estate Companies | PR Surveys, Marketing Strategy & Media Relations
Posted at: 8/27/2020 5:10 PM
As a real estate company, you and your team have many goals... Getting property listing in front of potential clients 👪 Understanding what amenities tenants look for when looking for a luxury apartment 🌆 Or maybe it's simply to generate brand awareness 🎯 No matter the goal, there's no denying that public relations and marketing are essential components to being successful in an industry as massive and competitive as real estate. What if I told you that there’s a creative way for your rea
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How to Conduct a Customer Analysis in 4 Easy Steps
Posted at: 8/25/2020 12:30 PM
The needs of your customers and their expectations change daily. With an effective customer analysis plan in place, you will gain critical insight into customer motivations and purchasing behaviors. Using the results of the analysis, it becomes easier to ensure your organization provides the service its customers require. Keep reading to learn how to conduct a customer analysis in 4 easy steps. Step 1: Conduct a Customer Survey Begin the customer analysis with a customer survey. Make sur
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What is the Kano Model in Market Research?
Posted at: 8/19/2020 12:30 PM
When developing a new product most entrepreneurs ask themselves, “What product features will offer the most return on investment?” If you find yourself in this exact situation - our market research company suggests using the Kano model. The Kano model is used to help new product development teams identify what features to prioritize and exclude before entering the market. It measures customer satisfaction (i.e., appeal versus importance) and considers the cost of the investment for each featur
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36 Types of Online Survey Questions From Our Market Research Company
Posted at: 8/17/2020 1:31 PM
Searching for the best type of question to ask in your upcoming customer survey, market survey, or satisfaction survey? Guess what. You will not find it. Determining the best type of question to ask in a survey ultimately boils down to preference. You will likely have a preference, I will have a preference, and a market research company would have another preference. Choosing the right type of question depends on a number of variables including: The intended length of your survey The audie