Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
-
Breakdown of Costs in a Customer Survey | Market Research Firm
Posted at: 8/16/2018 7:31 PM
Customer surveys are a common form of market research and arguably the most valuable as well. Voice of Customer (VoC) market research is essential to businesses and organizations because it helps you better understand customer profiles, better understand motivators to choice, and helps you grow. Customer surveys come in many forms: paper surveys, mail surveys, intercept surveys, online surveys, email surveys, and phone surveys. For the purpose of this article today, I will talk about the most c
-
7 Free Market Research Tools That Will Change Your Life (Maybe?)
Posted at: 8/15/2018 7:25 PM
Well, that is a bold title. Life changing market research tools that are free? You probably want in. Although the life changing benefits of these tools are not likely to be grand, each individual tool does offer a lot of benefits and value to help you with your day-to-day projects and work. You may be aware of some of these tools, while others will likely be brand new to you. We hope you find these tools come in handy and maybe you'll even bookmark a few. They run the gamut from free survey sof
-
3 Items to Review With a Market Research Survey
Posted at: 8/14/2018 3:41 PM
Writing a great survey takes a lot of time, effort, and attention. It also takes a lot of experience to know what to look for and how to construct. Perhaps no type of organization knows this better than a survey market research company like Drive Research. Our team writes hundreds of surveys each year for a variety of different clients and industries. Through this experience and practice, we talk about 3 common areas in surveys which often create problems and issues for our clients. They cente
-
Conducting Focus Groups in NYC? Think About Upstate New York Instead
Posted at: 8/13/2018 3:41 PM
Many focus groups are conducted in New York City (NYC) on a daily basis. When you search for focus group facilities in NYC, you're likely to come across a lot of locations inside and outside of the city. But, have you stopped to ask yourself: "Why are we only considering NYC? Have we thought about conducting these groups elsewhere in New York State?" Several cities in Upstate New York offer options for you for focus groups. These include traditional focus group facilities or pop-up locations in
-
Customer Surveys for Manufacturers | How Does it Work?
Posted at: 8/10/2018 3:31 PM
All companies should have a formal process to listen to customer feedback. This is especially true with manufacturers who often deal with multiple levels of customers: distributors, purchasers, end-users, etc. Each of these audiences may choose your product or brand for very different reasons. For example, your distributor customers may choose your company because you can ship stock quickly with minimal turn-around time. This in turn, helps them keep their inventory at capacity to fulfill order
-
Case Study: IT Decision-Maker Survey for Business Communications Solutions
Posted at: 8/9/2018 3:24 PM
The Drive Research team enjoys working in all types of industries. For this market research study, Drive Research worked with a highly specialized, global unified communications company to inquire about conferencing solutions and conferencing software. This included better understanding the U.S. market and factors of choice for these products. The goal of this market research project was to get an understanding of several key performance indicators (KPIs) from IT decision-makers. The data from
-
Intercept Surveys at Retail Locations | How Does the Process Work?
Posted at: 8/8/2018 3:13 PM
In order to gather in-the-moment buyer feedback sometimes there is no other choice than conducting an on-site intercept survey at a retail location. One would argue, there may be no better options than in-the-moment feedback. This often occurs as the customer exits the store. These short interviews can target specific product purchases or inquire about the general shopping experience. All types of market research involve a lot of planning and preparation. Intercept survey projects are often the
-
Answers to Your Questions About Focus Group Recruiting in the U.S.
Posted at: 8/6/2018 2:59 PM
Focus group recruitment can be a very challenging task for an organization or marketing agency to undertake. It often takes a lot of time and logistics to ensure success. It involves time spent on designing a screener, finding a list of targeted participants, paid outreach, re-screening phone calls, confirmation emails, confirmation letters, confirmation texts, and reminder galore. Sound daunting? This is often why organizations across the U.S. come to a focus group recruiting company like Driv
-
7 Steps to Get Started with a Voice of Customer (VoC) Survey
Posted at: 8/1/2018 2:39 PM
Any good market research project takes a well-planned out process. Customer surveys are no different. A lot of work must go into planning and preparation of a project in order to ensure a successful outcome. Customer surveys provide organizations an opportunity to listen to feedback from customers in the masses. No anecdotal positive or negative comment here or there through comment boxes. A Voice of Customer (VoC) survey is a true representation of the pulse of your customer base. Several step
-
5 Basic Tips When Sending an Email Customer Survey
Posted at: 7/31/2018 8:56 PM
When it comes to market research, almost everyone is familiar with the customer email survey. First off, customer satisfaction projects and customer surveys are a very basic and common form of market research. Most organizations recognize the need to collect feedback from customers, and typically capture data through some version of a customer survey. Second, email surveys are much more cost-effective and timely than customer surveys completed via printed cards, mailings, or phone surveys. The
-
How to Complete a Community Survey | Market Research Company
Posted at: 7/30/2018 8:50 PM
Community surveys are a form of quantitative research where feedback is commonly collected from a general population. A general population means all are eligible to take the survey if they reside or are a part of the community. In market research research terms this means the incidence rate is 100%. These types of surveys come in many forms. They include phone surveys, mail surveys, and online surveys. However, online surveys are typically the common choice for 3 reasons. First, online surveys
-
The Myth: "No One Responds to Surveys"
Posted at: 7/26/2018 8:39 PM
Over the past 15 years working in market research, I've heard this several times. The story usually goes something like this: "I receive survey invites all of the time. I never participate. I am asked to offer feedback on anything and everything I buy and I do not respond. How are you going to get anyone to respond to a survey?" Well, an entire industry has been built around respondents offering feedback and taking surveys. If people did not participate in surveys, our industry would not exist