Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Using Market Research for Root Cause Analysis
Posted at: 9/10/2018 3:58 PM
Every company aims for consistent and steady growth in revenue. The last topic in a business meeting that executives want to address is, “Why is revenue down?” There are a multitude of reasons a company’s profits can decrease, but to learn the core reason a problem occurred your organization should consider root cause analysis. What is Root Cause Analysis in Market Research? In market research, root cause analysis is a systematic method of discovering the truest and main reason a problem h
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Sentiment Analysis and Social Media
Posted at: 9/6/2018 3:51 PM
In order for a company to grow successfully through a product or service, it is vital to understand the ideal customer. In the market research industry, some traditional techniques used gain this insight and knowledge include strategic surveys, focus groups and one-to-one interviews. With the boom of social media in the early 2000, a multitude of new social media platforms created new data opportunities to gain valuable insight around a user needs, preferences and opinions about a product, serv
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Case Study: Wine Consumer and Wholesaler Survey | Winery Market Research Study
Posted at: 9/5/2018 3:45 PM
Winery market research has to be one of my favorite topics. Drive Research is quickly building a strong portfolio of great brands for our winery market research services. Our recent study was conducted with wine consumers and wholesalers for a specific winery in the Finger Lakes region. The goal of the study was to get feedback from consumers who drink the wine and wholesalers who sell the wine in order to meet the research objectives. This survey took a two pronged approach, meaning separate s
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3 Key Benefits of Using a Market Research Panel for Online Surveys
Posted at: 9/4/2018 2:55 PM
When conducting an online survey with general consumers or business professionals, there are a variety of ways fieldwork can be collected. Two that we have discussed in depth in are social media and third-party research panels. In a previous post, we wrote about 5 reasons to consider Facebook for online surveys. But in this post, we take a look at the benefits of using a third-party research panel. Either way, as a reader of the Drive Research blog, we keep you informed on all angles. Very sim
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The Importance of Sampling in Market Research: Inclusion and Exclusion
Posted at: 8/31/2018 2:51 PM
Market research methodologies are used to collect data about a specific group of consumers or professionals depending on whether the topic is B2C or B2B. The technical term for this group is target market, because it refers to the group of consumers or professionals a product or service is aimed to. Picking your target market for your market research can be a simple or complicated task. Before you take any next steps you'll want to ensure you review all inclusion and exclusion criteria. 5
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Using Market Research to Improve Advertising Copy
Posted at: 8/30/2018 2:44 PM
Advertising is defined as the activity or profession of producing advertisements for a product or service. Pretty simple definition, right? It is, but it fails to explain the point of advertising. What does advertising achieve? We all know that advertising plays a vital role in the marketing and sales process, and we also know advertising works. After all, we are bombarded with advertisements everywhere we look on a daily basis. If advertising did not help a company to boost sales, why would th
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Consumer Behavior and Understanding "Why Customers Buy?"
Posted at: 8/29/2018 2:40 PM
The psychology of sales refers to a buyer’s behavior in the sales process. Market research enhances a company’s ability to understand and relate to their consumer’s needs (buyer behavior), ultimately creating more exposure to the ideal consumer resulting in more sales. Understanding customer behavior and reasons someone buys or does not buy a product or services can help improve marketing messaging for a company. Although collecting primary research can offer key data and context around buyer b
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5 Tips to Improve Data Integrity in Online Surveys
Posted at: 8/27/2018 2:27 PM
When it comes to market research nothing is more important than data integrity. In the days where phone surveys were the most common form of market research, this was less of an issue. Phone conversations added an additional layer of data quality because the interviewer managed and directed the conversation. The data collection methodology with online surveys is more passive. There is no interviewer who manages the conversation and the market research firm is at the mercy of how much or how lit
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Understanding Non-Verbal Cues in Market Research
Posted at: 8/24/2018 2:23 PM
Market research is an essential piece of the marketing and strategy process for any organization. Gaining insight about consumer needs, opinions, and preferences can be a key component in both the short-term and long-term success of a product or service. Essentially, it's vital. There are a multitude of ways market research can be conducted. Common in-person methods include focus groups and 1:1 interviews. During this process, the researcher will ask a series of questions in order to learn more
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Secret Shopping: How it Works and the Benefits
Posted at: 8/21/2018 1:37 PM
We are biased, but our team believes all market research methodologies to be a little bit of fun. Regardless of whether that is an online survey, focus group, in-home usage test (IHUT) or another project. But when shopping is involved, isn't it fun for everyone involved? Secret shopping is a form of market research where shoppers are sent into stores to shop or make a purchase as part of the project. The key is that the shopper knows they are part of a secret shopping experiment but the store a
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3 Simple Improvements to Your Customer Email Survey | National Firm
Posted at: 8/20/2018 1:12 PM
Customer surveys conducted through email are one of the easiest market research projects to have up and running quickly. Organizations across the world use customer surveys to listen to customer feedback, drive change in an organization, and collect data to assist with difficult decisions. However, because they are so easy to implement, organizations often pull the trigger too quickly to launch without fully examining options to improve it. This is particularly true for organizations who choose
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When is the Best Time to Send a Customer Survey?
Posted at: 8/17/2018 7:40 PM
Customer experience, perception, and likelihood to recommend are common market research buzz words used these days. Many organizations know the power of customer surveys and value they provide, but are you wondering if there is a "right" time to send a customer survey? The short answer is yes. However, the ideal time for one organization may not be the same for another. Customer research is not a "one size fits all" approach. The way a customer survey is sent, how often customer surveys are se