Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Next Steps After a Customer Survey | Company in New York
Posted at: 9/26/2018 7:27 PM
Please don't sit on your customer survey results. This is in more ways than one. Your organization should be taking the results an employing changes, improvements, and operational adjustments to your internal processed based on what customers want, need, and expressed. It's simple, you listen to their feedback, and make those changes to grow and be a successful company. These next steps revolve around digital marketing. Now that your customer survey is completed, what do you do now? All of thes
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Case Study: Higher Education Admissions Market Research
Posted at: 9/25/2018 7:21 PM
We promote ultimate flexibility at our full service market research firm. For some clients we manage the entire market research project. This includes design, fieldwork, and reporting. While some other clients come to us for specific needs like only reporting or only recruitment. Here is an example of a client in California hiring our New York based market research firm to recruit for qualitative in-depth interviews (IDIs) for their higher education client. This research was being conducted for
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B2C and B2B Market Research | The Difference and Benefits
Posted at: 9/24/2018 7:17 PM
First, let’s define the acronyms B2B and B2C. B2B and B2C are both marketing terms that refer to the relationship between two groups within a marketing campaign. B2B refers to the marketing relationship business-to-business, and B2C refers to marketing relationship business-to-customer. Although in both instances a product or service is being promoted with the objective of resulting in a purchase, research shows the decision-making process between these two marketing relationships is quite diffe
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The Value of Mystery Shopping and How to Plan for Success
Posted at: 9/21/2018 7:05 PM
How do clients obtain information about a competitor or other company of interest without walking through the door or placing an online order themselves? The answer is the methodology known as mystery shopping. Researchers employ mystery shopping when there is a desire to understand the details of a process or experience first-hand. Mystery shopping can be conducted in-person, online, or over the phone, depending on the objectives. Mystery Shopping is an effective way to understand the custom
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Market Research Quotes | 5 of My Favorites
Posted at: 9/19/2018 6:56 PM
As a full-service market research company, we love to talk about quotes. It is not just the traditional quote or estimate for a project which you can receive from our team quickly by sending us a message here. Our team typically responds within a few hours! For this post, I am writing about the other types of quotes, as in sayings that inspire our team. Below you will find 5 of my favorite quotes in market research with some meaning behind each. Top 5 Market Research Quotes “You can tell
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4 Situations Where It Makes Sense to Choose a Mail Survey
Posted at: 9/18/2018 6:26 PM
Although the growth of technology has led to cost-effective, timely, and quality market research through methodologies like online surveys, there remains situations where mail surveys remain relevant. Many organizations we work with do not have email contacts for all of their customers so outside of phone calls, they often choose a mail survey outright or a hybrid combination of a mail survey and email survey. The response rates are strong. Whether it is a mailed letter survey or postcard, we a
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Need an Estimate on a Customer Survey? | Components of a Quote
Posted at: 9/17/2018 6:16 PM
If you are searching for an estimate on a customer survey, here are the 4 components you want to understand as you request a quote from a market research company. Estimates are not always an apples-to-apples comparison if you compare one bid to another. This is because there are many variables and unknowns with market research. Offering up some of this information on the front-end can help you obtain a more accurate estimate on your customer survey. Unsure about which methodology or direction t
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Retail Store Intercept Surveys, Customer Surveys, and Market Surveys
Posted at: 9/14/2018 5:56 PM
Drive Research works with a number of retail organizations across the United States to assist with both qualitative and quantitative market research projects. This post is an example of how a retail market research project could look like where both intercept surveys and online surveys are recommended for different reasons. For this particular theoretical client, it had several objectives in mind which were best addressed through these two methodologies. The following post is a theoretical case
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Steady State Topography: An Emerging Neuro-Science Technology in Market Research
Posted at: 9/13/2018 5:49 PM
Understanding how decisions are made is a critical component to the sales process. According to Sheena Lyengar, a professor at Colombia University and known as an “expert on choice,” shared that the average person makes at least 70 decisions daily. So why does a customer buy? What makes them decide to buy or not to buy? Let us first cover the science of it. The brain is a complex and fascinating organ. Due to the complexity, there are many facets of the brain, all of which have unique and vit
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5 Quick Tips to Manage an Intercept Survey Team | Firm in New York
Posted at: 9/12/2018 5:41 PM
Managing a successful intercept survey project takes practice. Luckily for you, our intercept survey company has tips to help make your next intercept survey project a success! Wondering why choose to do an intercept survey project or how and intercept survey project works? We've got you covered. In a previous post we discussed the process of conducting an intercept survey project. Use the tips below to help guide your next intercept survey team and get them on the track for success. Use th
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Using Market Research for Root Cause Analysis
Posted at: 9/10/2018 3:58 PM
Every company aims for consistent and steady growth in revenue. The last topic in a business meeting that executives want to address is, “Why is revenue down?” There are a multitude of reasons a company’s profits can decrease, but to learn the core reason a problem occurred your organization should consider root cause analysis. What is Root Cause Analysis in Market Research? In market research, root cause analysis is a systematic method of discovering the truest and main reason a problem h
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Sentiment Analysis and Social Media
Posted at: 9/6/2018 3:51 PM
In order for a company to grow successfully through a product or service, it is vital to understand the ideal customer. In the market research industry, some traditional techniques used gain this insight and knowledge include strategic surveys, focus groups and one-to-one interviews. With the boom of social media in the early 2000, a multitude of new social media platforms created new data opportunities to gain valuable insight around a user needs, preferences and opinions about a product, serv