Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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United Way Community Survey Questions | Non-Profit Market Research
Posted at: 7/23/2018 8:28 PM
This past Friday, I had the pleasure of speaking at the United Way of New York State Summer Conference in Glens Falls, NY. The three day conference combined a number of keynote presentations with breakout sessions to assist regional United Way organizations across the state. The conference was an excellent way to share success stories and case study examples for the regions to learn from one another. Drive Research presented in the 10:00 a.m. time slot on Friday to all conference attendees. The
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Examples of Heat Map Survey Questions
Posted at: 7/20/2018 8:19 PM
Heat map survey questions are an effective way to receive feedback on any image, mock-up, or visual. For example, the image could be an ad, logo, packaging, or a new product. A previous post discussed 6 types of engaging market research survey questions. The post featured image highlight questions which is similar to heat map questions. A heat map question allows a respondent to select areas of an image they like (which highlights the area in green) and areas of an image they do not like (whic
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3 Benefits of Using Video Responses in Online Surveys
Posted at: 7/19/2018 8:14 PM
The dreaded open-ended question in surveys. It goes against everything we believe in survey design. Surveys are supposed to be quick. Surveys are supposed to be fun. Surveys are supposed to be engaging. Some may feel open-ended questions fit none of those characteristics. An open-ended question is a free text response where a respondent is asked to type a response. This can be as short as 1 or 2 words, or a paragraph. They often take more time than a closed-ended question with radio button sele
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How Many Email Reminders Should I Send For My Online Survey?
Posted at: 7/18/2018 8:10 PM
Email surveys are the most common quantitative methodology used in market research nowadays. The reasons are plenty. First, they are a cost effective way to collect feedback from a sample pool. Second, they are timely. Email surveys can be conducted over the course of a day or a few days. Third, the representation of the larger population is strong. The ability for surveys to be mobile-friendly has coincided with the growth of the smartphone in the past decade. With more people having access to
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User Experience (UX) Market Research Firm | Online Diary and Ethnography
Posted at: 7/17/2018 8:07 PM
This blog post is a recap of an example user experience (UX) recruitment project in 3 cities across the United States. Although Drive Research is a full-service market research company and often manages all facets of the project including moderating and reporting, for some projects our team is tasked with executing only the recruit. This outlines an example of this where Drive Research was responsible for the recruit-only in a 2-phased market research study with a national organization. Drive R
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5 Advanced Survey Question Examples
Posted at: 7/16/2018 8:03 PM
Advanced survey questions might sound confusing and difficult, but the truth is they are very similar to other types of survey questions. The goal of all survey questions is to answer a question in order to provide direction for a client or organization. Below are examples of 5 advanced survey questions including: (1) audio sentiment, (2) video sentiment, (3) conjoint, (4) max diff, and (5) semantic differential. Each question type shows an example image of how a question looks, describes how
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Do I Need Market Research? | 44 Questions It Can Answer
Posted at: 7/12/2018 7:55 PM
We would argue there is always a time and place in business for market research. If timeline and budget were no obstacle, every decision made would be backed by data, facts, and evidence collected through market research. Deciding on a time for your weekly meeting with your team? Send out a survey to inquire about best times and days for everyone. Deciding on where to go to lunch tomorrow? Host a focus group with your team to understand preferences for Mexican, Thai, or Italian. Simple and far
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How Long Should an Intercept Survey Be? | Company in Upstate New York
Posted at: 7/11/2018 7:53 PM
At Drive Research, we love our intercept survey projects. They take us to fun locations like the New York State Fair, airports across the country, and some of the most historical college football stadiums. There we get to take in the atmosphere and collect some valuable data for our clients. One could argue there is no better way to collect in-the-moment data than an intercept survey. Rather than waiting to send an email survey or participating in research hours, weeks, or months after an exper
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6 Ways to Increase Response Rates to Your Customer Survey
Posted at: 7/10/2018 7:49 PM
Response rates. They can be very tricky because when you launch a survey you are jumping into the great unknown. How many will reply? You think you have an estimate but how sure are you? What if you receive only 50 responses? Are you equipped to handle 5,000 responses for analysis and reporting? That is a lot of unanswered questions. With the majority of clients our customer survey company works with, most of the concern revolves around too little feedback. We've even worked on some projects wh
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3 Components of a Senior Housing Feasibility Study
Posted at: 7/9/2018 7:46 PM
Housing developers and financial lending institutions often partner with Drive Research on market research studies. Several of these studies center around assessing the feasibility of senior housing or senior market-rate apartments in a specific geographical area. The client is often interested in understanding: (1) demographic shifts in the target market area and changes in elderly populations impacting success of the concept, (2) competitive senior apartment offerings, rates, amenities, and o
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Market Research Options for Manufacturing
Posted at: 7/6/2018 7:43 PM
If you work in manufacturing you are likely familiar with options. Your company likely offers anywhere from one hundred to hundreds of thousands of SKUs or more. When it comes to choosing a market research project, the landscape is similar. Lots of options. We always recommend getting some advice from a manufacturing market research company. Regardless of whether you decide to use the consultant or continue in-house, the vendor should offer some insight and expertise into the right next steps f
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5 Key Points in Our Market Research Explainer Video
Posted at: 7/5/2018 7:37 PM
Searching for a quick explanation about market research in a short explainer video? Look no further. Our market research firm gives you a recap on the basics of market research and how working with an expert might look like. The 60-second explainer video below recaps several parts of market research. Spend a minute watching this video and then read our recap below on our 5 key points from our market research explainer video. Watch the 60-second explainer video on our market research firm her