Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Market Research Options for Manufacturing
Posted at: 7/6/2018 7:43 PM
If you work in manufacturing you are likely familiar with options. Your company likely offers anywhere from one hundred to hundreds of thousands of SKUs or more. When it comes to choosing a market research project, the landscape is similar. Lots of options. We always recommend getting some advice from a manufacturing market research company. Regardless of whether you decide to use the consultant or continue in-house, the vendor should offer some insight and expertise into the right next steps f
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5 Key Points in Our Market Research Explainer Video
Posted at: 7/5/2018 7:37 PM
Searching for a quick explanation about market research in a short explainer video? Look no further. Our market research firm gives you a recap on the basics of market research and how working with an expert might look like. The 60-second explainer video below recaps several parts of market research. Spend a minute watching this video and then read our recap below on our 5 key points from our market research explainer video. Watch the 60-second explainer video on our market research firm her
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6 Types of Engaging Market Research Survey Questions
Posted at: 7/4/2018 7:31 PM
In the world of market research creating engaging surveys is crucial. It is no longer enough to just create an online survey. Online surveys also need to be mobile optimized and engaging. Wondering why? Creating an engaging survey leads to highly engaged respondents and higher quality data. Attention spans are already short, so instead of creating a boring, "traditional" survey use engaging questions to keep a hold on respondents' attention. Check out 6 types of engaging questions to ask in a
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Ultimate Guide to Winery and Wine Trail Market Research and Surveys
Posted at: 7/2/2018 4:02 PM
Our team at Drive Research thoroughly enjoys the winery market research projects we work on. Our team works with wineries to help their teams utilize our unique knowledge, streamlined process, and strategies to accelerate success. This post outlines the level of detail and thoroughness our winery market research company applies to every step of our research and marketing strategies roadmap. This roadmap ensures our team adheres to deadlines and operate on-budget. Drive Research works with winer
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Market Research Broome County NY | Key Statistics, Data, and Demographics
Posted at: 6/29/2018 3:50 PM
Searching for data on Broome County, NY? We can help! Drive Research is a market research company serving Broome County, NY. Our Broome County market research company can help with all types of custom market research services. Our services include recruiting for research studies, Voice of Customer (VoC) research, online surveys, focus groups, and more. Below is an inside look at the demographics in Broome County, NY. This data is gathered using a propriety in house secondary data system. This
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The What, How, and Why of Intercept Surveys | Firm in New York
Posted at: 6/28/2018 3:40 PM
There are a lot of survey methodology choices in market research. This includes email surveys, text surveys, website pop-up surveys, phone surveys, mail surveys, and intercept surveys. Choosing the right methodology can prove difficult and often requires a market research firm to help you understand the pros and cons of each methodology. You'll want to consider things like timeline to execute, cost, and the best quality feedback. This can push you in one direction or another. Qualitative or qua
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5 Insights from a Mystery Shopping Company
Posted at: 6/27/2018 3:32 PM
Among all of the different types of methodologies our market research company offers, mystery shopping might get the most questions. What is it? How does it work? How do I sign up? Well, signing up is probably the most simple task. Join our panel here. As mystery shopping projects come along in your area, we'll email or call you. The other questions are a bit more challenging because the methodology is very flexible. That is one of the major benefits of pursuing a project with a mystery shoppin
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4 Tips to Schedule Research Interviews
Posted at: 6/26/2018 3:15 PM
Drive Research is a market research company who manages qualitative projects including research interviews. Scheduling and conducting in-depth interviews (IDIs) is no easy task. Many clients hire market research companies simply to assist with both recruitment and scheduling of interviews because of the time commitment. Qualitative research interviews can provide a lot of value to a client. Here is an overview of the process of how market research interviews work: 1) Proposal 2) Kickoff 3) W
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5 Tips When Testing a New Concept | Product Testing Company
Posted at: 6/22/2018 3:03 PM
Is there anything more fun than testing out a new product? It is almost like a sneak peak or insiders view of a product, service, or concept before the general public knows about it. Product testing is a foundational piece of market research. A variety of feedback can be obtained from a product test. This includes items like potential appeal and demand, barriers to usage, likelihood to purchase, uncovering issues, and discovering drivers to satisfaction. Want some insight as to how the process
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The Insider's Guide to Managing a Focus Group
Posted at: 6/21/2018 2:58 PM
Managing a focus group can seem like a daunting task. There are many pieces of a focus group that need to fall into place to ensure a successful market research project. Looking for the ultimate guide to manage a focus group? Look no further! The 9 tasks needed to ensure a successful focus group include (1) screener set up, (2) quota management, (3) client updates, (4) adjustments, (5) facility booking, (6) audio and visual needs, (7) refreshments, (8) confirmations to participants, and (9) re
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5 Questions You Should Be Asking in Your Bank or Credit Union Survey | Firm in NY
Posted at: 6/20/2018 2:50 PM
So many questions, so little time. Little time both for your financial institution to craft a survey but also little time for your customers or members to answer too many questions. Narrowing the scope of your customer satisfaction or just general customer survey is essential. No one wants to answer a 100-question survey. Respondents do not have the time for this. At our bank and credit union survey firm we find customers are willing to offer feedback as long as the process is quick and painles
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What is Collectively Exhaustive in Market Research? | 101 Glossary
Posted at: 6/18/2018 2:32 PM
Survey writing is a science. In order to eliminate bias and obtain accurate results for your market research study, you want to ensure the questions are worded properly. Poorly written surveys can create a disaster when it comes to interpreting the data and taking action with the results. One of the most commonly used terms in survey writing is what is called collectively exhaustive. In this post I will go into greater detail on its meaning and some examples. Drive Research uses the term col