Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
-
How Much Does a Customer Survey Cost? | Customer Survey Firm NY
Posted at: 5/7/2018 6:09 PM
The age old question. A question that is asked about all types of market research, not only a customer survey. Organizations and companies always try to assess the cost of market research and customer surveys. The answer is not a simple one, but we will take some time to explain the variables which impact the cost of your customer survey. The five factors which impact the cost of the customer survey most are: (1) methodology, (2) number of customers, (3) length of survey, (4) level of reporting
-
Case Study: In-Person Interview Recruit in NYC with M/WBE Business Owners
Posted at: 5/4/2018 6:03 PM
A qualitative recruit with business owners can be tough. Many who own small businesses do not have the time to participate in research which can create a tricky recruit. However, our unique approach to recruiting with a highly digital process and focus. This digital targeting allows us to laser-focus our efforts on participants who qualify based on the criteria. Read more about the M/WBE market research recruit held in New York City this may by Drive Research and our friends from California. D
-
Market Research Hartford CT | Key Statistics, Data, and Demographics
Posted at: 5/2/2018 5:27 PM
Searching for key statistics and demographic information on the Hartford and New Haven, CT Designated Market Area (DMA)? We have you covered! Below is a variety of demographic insight including population trends, gender, age, income, housing, and education. Drive Research is a market research company that serves Hartford and New Haven, CT. The information below was gathered using a proprietary in-house secondary data information source used in our custom market research studies. Secondary data,
-
How to Use Employee Survey Benchmarks | Employee Engagement
Posted at: 5/1/2018 5:19 PM
If you plan to conduct an employee survey, make sure you add context. If results come back and say 80% of your employees are satisfied with your company will you know if that is good or bad? Will you know how that compares to your industry peers? Will you know how that compares to best-in-class organizations? Likely you will not, so this is why benchmarking data is so crucial to adding insight and understanding to the process. Employee surveys are a tool to understand a variety of factors about
-
Case Study: Investment Research Client Survey
Posted at: 4/30/2018 3:41 PM
Many organizations come to our client survey firm to learn more about their customers. At Drive Research we create a formal and informative process to reach out your clients, ask questions to address your objectives, listen to responses, and aggregate feedback into insights and recommendations. The benefit of using a third-party presents several advantages. First, using an independent third-party ensures responses are real, honest, and authentic. If feedback goes directly to your organization,
-
Case Study: Mobile Phone Focus Groups Recruit
Posted at: 4/27/2018 3:33 PM
Qualitative recruiting can be a tricky thing. Particularly if the audience is a difficult one to find and the incidence rate is extremely low. In today's world dialing numbers and playing the numbers game can be expensive and time consuming. Working with a focus group recruitment firm like Drive Research helps your organization more effectively and efficiently recruit participants. Even those difficult to find. Read more about our latest case study below. Drive Research recruited focus group
-
5 Options to Conduct Customer Satisfaction Surveys
Posted at: 4/26/2018 3:28 PM
Customer satisfaction market research is likely the most common form of market research conducted on a daily, week, monthly, and yearly basis. It involves the simple act of reaching out and asking customers for feedback, both good and bad. Then it is up to the organization or its market research vendor to analyze and report on the feedback. Far too many organizations ask and collect feedback but do nothing with it. This happens far too frequently and is not recommend. One of the worst outcomes
-
4 Value-Added Deliverables After Focus Groups | Firm in Syracuse
Posted at: 4/24/2018 3:11 PM
As our team preps for focus groups in Greensboro, North Carolina and St. Louis, Missouri this week, we are immediately thinking about next steps with the project. Sitting in and watching focus groups live can offer a lot of value for a client. Hearing respondents talk about about a brand, product, company, or topic of interest live is hard to replicate through a recording. However, most if not all qualitative market research projects involve a next step. Sitting in on the focus group and taking
-
Employee Survey Company | How the Process Works?
Posted at: 4/23/2018 8:28 PM
Searching for an employee survey company? Drive Research will walk you through the objectives, approach, process, deliverables, and timeline involved with a Voice of Employee (VoE) survey. Employee surveys can prove extremely valuable for an organization. A good customer experience often starts with satisfied employees. What is your culture like? What do employees like the most about their career? What needs to be improved? Learn more about the process below. When is the last time you conducte
-
4 Tips to Help Facilitate a Focus Group Discussion | Focus Group Moderator
Posted at: 4/20/2018 3:02 PM
Preparing to moderate a focus group discussion? In order to do it well it takes some preparation, practice, and experience. Facilitating or moderating a focus group is a bit of an art. It involves organization, people management, verbal cues, and many other group dynamic skills. In this post we discuss 4 basic tips to help you facilitate a focus group discussion as a moderator. These tips are practical but will help you better prepare for your next discussion. Here are 4 tips to help moderat
-
Airport Leakage and Market Study | Market Research Firm
Posted at: 4/19/2018 2:58 PM
As the competition grows in air travel: more low cost airline options, more regional airports, etc. it is becoming more crucial than ever to understand your market. By understanding your market this includes understanding profiles of those who use your airport, profiles of those who do not, drivers to usage, and drivers to non-usage. On top of this understanding market leakage is also critical. If the market is not using your airport, where are they going and why? This can be addressed through
-
5 Types of Bias in Market Research
Posted at: 4/18/2018 2:54 PM
Bias. The word sends shivers down a market research professional's spine! Bias in market research can be lurking in many places. The most common types of bias in market research can be found in the methodology, lack of using a third-party, research invitation, question phrasing, and question programming. It takes years of experience to learn the different types of market research bias. Just starting out with market research? Luckily for you, we created this quick guide to help you identify mar