Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Syracuse Market Research Company Offers 4 Tips for Your Customer Survey
Posted at: 4/17/2018 2:45 PM
A customer survey can offer an organization a lot of value and return on investment. At it's core, it is the essence of market research. It involves formally reaching out to customers, asking for feedback, and taking action on results. Our Syracuse market research company has completed a lot of customer surveys over the years. There are 4 very basic principles that can help you with your next customer survey. Here is the 10 step customer survey process: Market research proposal Kickoff meeti
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Posted at: 4/16/2018 2:37 PM
Feasibility studies come in all shapes and sizes. They can be completed for a new product, new service, new concept, or new location. In many cases it combines both primary and secondary data together to provide the sponsoring client answers. What is a Feasibility Study? A feasibility study is a type of market research which analyzes the success or failure of a new product, service, concept, or location. It uses several components of market research including both primary and secondary data to
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Market Research Burlington VT | Key Statistics, Data, and Demographics
Posted at: 4/13/2018 2:31 PM
Searching for demographic information and key statistics on Burlington, VT? Market research to the rescue! One of the pieces we like writing about often is profiling other markets. These include demographic profiles of areas like Springfield MA, Cleveland OH, and Scranton PA. Below is data on population, gender, age, income, education, and housing in the Burlington, VT designated market area (DMA). The data discussed below was sourced using an in-house proprietary secondary data system. Seconda
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5 Major Benefits of Online Focus Groups | Upstate New York Firm
Posted at: 4/12/2018 2:02 PM
Online focus groups are a newer methodology being utilized in market research. Traditional focus groups have long been a commonly used approach for qualitative research and they might be the most well-known form of market research around. However, times have changed and the industry is forced to reinvent and think of new ways to collect feedback. Enter online focus groups. Online focus groups are an interactive discussion board held on a software or website where moderators can interact with p
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Market Research Cleveland, OH | Key Statistics, Data, and Demographics
Posted at: 4/11/2018 8:25 PM
Do business in Cleveland and searching for data and insight on this area? Drive Research, a market research company that serves Cleveland, OH, has you covered! The following post discusses key statistics, data, and demographics of the mapped Designated Market Area (DMA). Secondary market research data is often used to strengthen results of a custom market research study and provide further insight into the geographic area of interest. The secondary market research data discussed below was gaine
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3 Simple Survey Writing Tips | Market Research Company Near Me
Posted at: 4/10/2018 8:20 PM
Survey writing is no easy task. Without having experience or expertise in designing questions, you may not get truly objective and reliable results. Specific words used or not used in questions can bias the data in a positive or negative direction. It is important to do your research before crafting a survey. More importantly, consider using a market research firm to assist with your survey creation, question design, and other key tasks. Consider emailing or talking with a market research firm
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How to Conduct a National In-Home Usage Test (IHUT) Project?
Posted at: 4/9/2018 8:17 PM
In-Home Usage Test (IHUT) project can offer a lot of value for a company. IHUTs are often used to test the feasibility, appeal, or potential barriers with a new product in a new market. Products are sent to homes and tested with willing respondents who offer feedback in exchange for trying the new product. Sometimes companies allow the respondent to keep the product as the reward while others have the product shipped back to them. Wondering how an in-home usage test (IHUT) project might work fo
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4 Tips for a Better Market Research Report Presentation
Posted at: 4/6/2018 8:12 PM
The fieldwork for your market research project is complete, the data has been analyzed and compiled into a report, so there is only one thing left to do, the presentation! Preparing for a market research presentation may not be a quick and easy task the first few times. Once you get into a rhythm that works best for you, you'll be a market research presentation pro! Drive Research is a market research company that serves Rochester, NY, as well as market research needs across the country, and i
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5 Mistakes to Avoid When Recruiting Focus Groups
Posted at: 4/5/2018 7:27 PM
Some focus group recruits can be more challenging than others. Finding and convincing participants to take time out of their evening to travel to a group is no easy task. It has to be worth it for them and the qualitative recruitment company has to convey confidence and organization throughout the process. Constant reminders and confirmations help too. Once you have the participant recruited, your work has just begun. Plan on sending a confirmation email, placing a reminder phone call, and send
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Case Study: Member Survey for Credit Unions
Posted at: 4/2/2018 7:11 PM
Our market research company works with a number of banks and credit unions to complete a variety of surveys. These include both credit union member surveys and non-member surveys to the community. Member surveys are a formal way to collect feedback from all customers. Oftentimes without a formal process that reaches out to all members, a credit union may just hear from the extremes: those who are very happy and those who are very unhappy. Working with an independent market research firm ensures
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4 Ways Market Research Can Improve Your Advertising
Posted at: 3/30/2018 7:05 PM
Market research and advertising go hand-in-hand. Really, they do. Market research is often a foundational piece of strategy for an organization. It helps align who to market to? What messages to market? Also, where or what channels to market through? The simple who, what, and where answers are worth their weight in gold in market research. If you're asking yourself what type of client could use market research, our answer would be anyone. However, there are a handful of types of clients, profil
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5 Items To Include In Your Survey Proofing Checklist
Posted at: 3/29/2018 7:00 PM
The most critical step of a market research project is the upfront work you do in designing a survey and preparing it for data collection. The old adage “garbage in, garbage out” is highly relevant, as it demonstrates the relationship between the quality of a survey instrument with the insights generated from the survey. After you’ve put careful consideration into each question you plan to ask, the next step is to program the script into your survey software and prepare it for data collection.