Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Market Research Pittsburgh PA | Key Statistics, Data, and Demographics
Posted at: 5/25/2018 6:21 PM
for key statistics on Pittsburgh, PA to discuss at the office water cooler? We've got your back! Below is insight into the Pittsburgh, PA demographic market area (DMA). The information below includes data on the population size, gender, age, income, housing, and education. Drive Research is a market research company that serves Pittsburgh, PA. The data discussed below was gathered using a proprietary in-house secondary data system. This type of data can be used for various types of market resea
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Top 5 Books You Must Read if You Work in Market Research
Posted at: 5/23/2018 6:11 PM
Over the years, I've really enjoyed reading books related to my passion and career in market research. The books that still sit on my bookshelf today collecting dust have helped me learn about perspective, new ways of thinking, and have even offered me tactical changes to improve how I do work at my market research company. Market research is a niche topic and there are not a lot of authors out there writing about it. So when I find a book in my travels that touches on the principles of market
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Healthcare Market Research Recruiting Company | How It Works?
Posted at: 5/21/2018 5:32 PM
Drive Research works with a number of healthcare organizations to assist with market research recruiting needs. This expertise spans beyond just the healthcare industry and includes segments such as manufacturing, advertising, financial services, and others. The focus of the post below is to outline a typical healthcare recruitment project highlighting our abilities to reach a very niche audience through state-of-the-art recruitment techniques and focus group software. No matter what your need,
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5 Tips When Choosing a Survey Platform
Posted at: 5/18/2018 5:29 PM
There are many great online survey platforms available so finding the right one can be tough. Once you start looking at online survey platforms, you will realize there are cheaper options that come with some limitations as well as expensive options that offer all of the online survey tools market research professionals desire. So, the question becomes which are you truly looking for? At Drive Research, market research company that serves Buffalo, NY, our team of market research pros has experie
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Creative Ways to Generate Leads | Market Research Surveys
Posted at: 5/17/2018 3:40 PM
Are your lead generation efforts getting stale? Trying to find new ways to grow your business and generate new leads? Rather than going back to the drawing board or refining old strategies with new messaging, consider lead generation surveys and market research. It's a fresh, innovative, and powerful way to attack lead generation. In this post, we outline how the lead generation survey process works and the benefits of the process. We work with a number of clients who find tremendous value in m
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Unlocking 4 Hidden Values of Market Research
Posted at: 5/16/2018 3:37 PM
What is the value of market research? The data. The findings. The strategic implications. The improvements on marketing. The insights. Likely all of the above right? But the value of market research extends far beyond just the immediate top-of-mind benefits. Some market research companies can work with your business or organization to maximize the value of your efforts. So beyond the data and findings, there are 4 hidden values in market research our team has identified. When these are added to
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How Many Questions Should I Ask In My Survey?
Posted at: 5/15/2018 3:32 PM
Wondering how many questions you should ask in your survey? We can help with that! Drive Research is a market research company that helps organizations across the country with market research needs. There are a variety of factors that determine the ideal survey length. This includes the research approach, type of survey, target audience, and survey objectives. For any type of market research survey, it is important to keep the survey respondent in mind. Remember, survey respondents are somewhat
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Case Study: Focus Groups for a Non-Profit Policy Research Organization
Posted at: 5/14/2018 3:21 PM
Drive Research once again partnered with the a non-profit policy organization to conduct focus groups in several cities across the country. The previous project focused on benefits and improvements to an education program offered in Syracuse, Buffalo, and Guilford County, North Carolina. This more recent project focused on a different set of objectives. The client institution is a non-profit public policy organization based in Washington, DC. Our mission is to conduct in-depth research that lea
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Case Study: Credit Union Survey in Washington D.C. Area
Posted at: 5/11/2018 6:55 PM
Those who understand the value of market research use it well. Survey data confirms gut feelings or provides your organization with brand new insights and direction for marketing, strategy, or operations. In many cases you may think you know what your customers or the market thinks, but sometimes you learn something that shifts your entire marketing strategy. It is better to know, than guess (and guess wrong). We love working with credit unions all over the country. Questions about an upcoming
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6 Common Issues with Surveys Written by Non-Researchers
Posted at: 5/10/2018 6:32 PM
Practice makes perfect! Survey writing is an art form. Several factors need to be taken into account when creating a survey. The top 6 factors market researchers keep top of mind when writing a survey are: Mutually exclusive close-ended answers Collectively exhaustive close-ended answers Bias wording and phrasing Order bais Survey flow Forgetting about the respondent After years of practice, remembering these factors becomes second nature for market research pros when survey writing. If
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How to Develop a Panel for Focus Groups | Market Research Firm
Posted at: 5/9/2018 6:25 PM
Developing a panel to then use to recruit from for focus groups, qualitative interviews, and surveys can be a long-term money saver. Rather than trying to recruit a completely fresh audience for each new project, and panel provides you with a group of pre-recruited individuals to participate in your market research. A panel can help you recruit participants for your focus groups efficiently without draining your market research project budget. Here is theoretical example of the objectives behin
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What is the Best Length for a Focus Group? | Qualitative Research Firm
Posted at: 5/8/2018 6:13 PM
Focus groups are likely the most common form of qualitative market research. They involve a group discussion led by a moderator or facilitator who guides the dialogue. The moderator typically uses a guide to help section out the discussion. This usually includes an introduction, warm-up, and several other sections. Here are 4 tips to help moderate a focus group discussion. The optimal length of a focus group is a frequent question in market research. The majority of focus groups you encounter