Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Survey Questions to Ask Non-Customers | Market Research Firm
Posted at: 6/15/2018 2:27 PM
We are all familiar with questions to ask your customers, but what about non-customers? If you want to conduct a survey with the market as a whole there are likely questions you want to ask specific to and separate from what you would ask your own. Non-customer surveys help an organization grow by tapping into new audiences. Many clients we talk to state they know everything they need to know with their customers. This can be true and verified with a customer survey. However, they are likely to
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How Quickly Can Market Research Be Completed?
Posted at: 6/14/2018 1:56 PM
One of the most common questions organizations have about market research and surveys is how quickly can market research be completed? Whether it is a survey, focus group, or in-home usage test (IHUT) it all comes down to timing. Market research is often thought of as a long, drawn-out process that takes weeks, months, or years to complete if the study is large enough. Here at Drive Research, we can tell you that is not always the case. Market research can be fast. Insights can be lightning qui
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Case Study: New Jersey Focus Groups Recruitment
Posted at: 6/13/2018 1:50 PM
Drive Research works with a number of clients across the country to assist with qualitative market research recruitment, including areas like New Jersey (NJ). We work with organizations to define recruitment goals, set up quotas, design recruitment screeners, program screeners, and manage recruitment. Drive Research recently completed a focus group recruitment project with soon-to-be and current retirees in Newark, NJ. There is nothing funny about our ability to recruit quality participants and
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Recruitment Firm for User Experience (UX) Market Research
Posted at: 6/12/2018 1:43 PM
Using real participants to test a website or software can offer a lot of value to an organization. As a designer we all have our own opinions on what looks good and what paths we expect users to take on a site. However, as we always talk about: Better is the opinion of the buyer or user of a product, not the seller or designer. Here is an example of how Drive Research can help your organization recruit participants for your next user experience (UX) project. This is an outline of a potential st
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Market Research Boston MA | Key Statistics, Data, and Demographics
Posted at: 6/11/2018 7:03 PM
Do business in Boston? Looking for stats about Boston? Market research data offers valuable information to give your organization a competitive edge. Below is a look at secondary data that can be gathered for geographic locations. To gather this data Drive Research, a market research company that serves Boston, MA, utilizes a proprietary in-house secondary data system. This data can be used in various custom market research projects from competitive assessments to online research. Looking fo
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Case Study: Higher Education Website Research
Posted at: 6/8/2018 6:59 PM
Website research is trending! Wondering why? Everything is at our fingertips online. In fact, I'd be surprised to hear a business does not have a website. Even if a business does a lot of communication face-to-face, or through other mediums, its website is key to its communication with customers and consumers. Is your website up to snuff? Recently, a college was asking that same question. Website research is able to find the answers from target audiences to ensure their needs on being met. Lo
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Case Study: Readership Study for a College Magazine
Posted at: 6/7/2018 6:55 PM
Wondering if the content your organization creates is being read? If readers enjoy it? How long is spent reading it? Topics readers would like to covered more? Readership market research studies answer these questions and more! Recently, our team partnered with a higher education institution to understand readership of its college magazine. These types of magazines take a lot of manpower to produce and the results layout a clear direction of what readers want. The results of these types of stu
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Case Study: Website User Feedback a Motor Vehicles Website
Posted at: 6/6/2018 6:51 PM
Website intercept surveys do an excellent job at collecting feedback from site users in-the-moment. This data and feedback can be an invaluable piece to assist with user journeys, paths, points of satisfaction and dissatisfaction, and provide context for bounces. The website surveys can be set up in a variety of ways. Here are 3 options to conduct user feedback surveys on websites. This case study outlines a recent pilot study. It involved both a site survey and employee survey. Each of the 2
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4 Steps to Get Started With a Customer Satisfaction Survey (CSAT)
Posted at: 6/5/2018 6:47 PM
Of all of the different types of market research projects an organization can pursue, a customer satisfaction survey (CSAT survey) is likely the most widely used. Why? The process is simple and informative. Doesn't every organization want to know how they are performing? What do customers or users think about their product or service? Hopefully the answer is yes. The results from a customer satisfaction survey are used to drive improvements and measure performance. CSAT studies typically involv
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5 Questions to Ask Your Market Research Vendor
Posted at: 6/1/2018 6:38 PM
In the process of choosing a market research vendor? Here are 5 questions you should ask. Market research is a bit of a niche specialty. Market research vendors available are not as common as say marketing or advertising firms. Market research firms specialize in one or many forms of qualitative and quantitative research to collect feedback and data to help educate the marketing, operations, and strategy at a company. Market research ensures your next steps are fact-based and evidence-based. Re
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5 Reasons Your Business Should Use Market Research
Posted at: 5/31/2018 6:33 PM
Market research is a niche service for many. The biggest companies in the world use it consistently to fuel insights, promotions, and strategy. But for smaller and mid-size companies where budgets are smaller, market research is often thought of as a nice to have, and not a must have. What is this derived from? Part of this is driven from a lack of knowledge about the process. What exactly is market research? How does it work? What benefits can it provide my organization? When should I use it?
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Case Study: State of the Content Marketing Industry for Financial Services
Posted at: 5/29/2018 6:28 PM
Thinking about collecting data for an industry study? Great idea. We've talked a lot on our blog about content being the most underutilized outcome of market research. Collecting proprietary data for your organization and then sharing it pins your organization as a thought-leader in the space. You can re-use the data for content such as marketing materials, sales collateral, e-books, infographics, blogs, and press releases. Agencies often partner with Drive Research to conduct these content-dri