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Market Research Company Blog
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Case Study: Small Business Show Intercept Surveys
Posted at: 7/31/2017 6:20 PM
The Syracuse Small Office Home Office (SOHO) show is an annual event held in Syracuse, NY. It attracts exhibitors and attendees who work for a variety of businesses and organizations in Central New York (CNY). The 2017 event was held at the OnCenter in Downtown Syracuse on May 17. The event lasted from 9:00 a.m. to 5:00 p.m. ET. Drive Research is an intercept survey firm in Syracuse, NY. Objectives The SOHO management team partnered with Drive Research, an intercept survey firm in Syracus
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5 Voice of Customer (VoC) Research Questions
Posted at: 7/30/2017 6:15 PM
Love learning? Me too. In the spirit of my love to learn and (gasp) almost back to school season, I recently, took a Voice of Customer (VoC) research certification course! The course provided an in-depth look at VoC research and got me thinking... What are the best questions to ask? Is there such a thing as best questions to ask? Spoiler alert – Yes. There are standard best-practice questions to ask in VoC research, however, phrasing and follow-up questions can always be modified to fit the
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Case Study: Syracuse Downtown Living Tour Survey
Posted at: 7/29/2017 6:10 PM
Although we conduct market research coast-to-coast with our clients, it's always special to work with a local organization. The findings and impact of the market research are impactful for the organization and in this case, the local community as well. Drive Research enjoyed working with the Downtown Committee of Syracuse on this market research project earlier this year. We were glad to be a part of the growth and revitalization of Downtown Syracuse. Drive Research assisted the Downtown Commit
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Case Study: Feasibility Study for Condos
Posted at: 7/28/2017 6:06 PM
Residential feasibility studies help developers better understand a market, competitive options, and the market demand for residents. Several key components are necessary to provide a comprehensive picture of potential successes and failures of a project. The components involved in a recent condo feasibility study project completed by Drive Research are outlined below. A residential feasibility study can answer key questions for your development project and help guide decisions to acquire fin
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What is an Accompanied Shopping Trip (AST)? | Market Research 101
Posted at: 7/27/2017 6:03 PM
Think market research and data is boring? Clearly you haven't heard about Accompanied Shopping Trips (ASTs) and shop-alongs. Not all methodologies involve sitting behind a laptop drafting an online survey or standing in front of a group of 10 people while your clients watch behind a one-way mirror. Several other beneficial in the moment methodologies exist to collect feedback in a consumer's natural environment. In the case of AST, that natural environment just happens to be in a retail setting
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Case Study: Customer Survey for a Manufacturer | VoC Market Research
Posted at: 7/26/2017 5:59 PM
Our clients love Voice of Customer (VoC) market research for several reasons. When it comes to market research you are never short of options for type(s) of studies or even methodologies. Brand studies, mystery shopping, phone surveys, mail surveys, and customer churn surveys are all commonly used types of market research. However, perhaps no other study provides more return on investment (ROI) for your expense than a customer survey or Voice of Customer (VoC) study. Customer or client survey
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Hidden Value in ISO 9001 Customer Satisfaction Data
Posted at: 7/25/2017 5:53 PM
Although collecting customer satisfaction and feedback is part of your required performance evaluation for your ISO 9001 accreditation, you are likely missing out on other hidden value in the data. Many manufacturing companies do the bare minimum when it comes to collecting customer feedback. They accomplish this through an open-ended comment box, customer service notes, or other informal procedures. This helps them meet the loosely defined ISO standards of performance evaluation from customers.
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What Impacts Survey Response Rates? | A Closer Look
Posted at: 7/23/2017 2:59 PM
In the most recent addition of Quirk's magazine, I came across an article that discussed the impact of various variables on survey response rates. This article was written by Lori Dockery from Vernon Research Group. The article summarizes a study put in place to understand the impacts of several variables on the likelihood of respondents to complete a survey. Working in market research for 12+ years, this has always been a hot button topic among our colleagues and clients. It's a constant top-o
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Member Survey Options | Credit Union Market Research Firm
Posted at: 7/22/2017 2:53 PM
So you've decided to embark on a member survey for your credit union. We say, good decision. But we're biased because we've seen the value market research can provide a financial institution. Methodologies like surveys, focus groups, and mystery shopping give credit unions the knowledge, power, and confidence to make fact-based and evidence-based decisions. Decisions based on data positively influence your credit union's operations, marketing, and strategy. The first question you're likely ask
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3 Advantages of Working with a Small Market Research Firm
Posted at: 7/21/2017 2:41 PM
Since bigger isn’t always better, we thought you might be wondering about the advantages of working with a small market research firm. There are lots of benefits to working with a start-up company and a small market research firm but we'd like to recap 3 of the major ones in this post. Never forget - Team work makes the dream work. Let’s face it. Innovation is all around us, which can make several market research processes better and faster. If you’ve conducted market research before, I’m sure
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Marketers: Here’s How to Uncover Hidden Narratives in Your Research Reports
Posted at: 7/20/2017 2:34 PM
You know that scene in The Matrix where Keanu Reeves first stares at the computer code with a confused look on his face (even more confused than he usually appears)? It’s the same look you’d get if you showed a stranger the raw data/findings from your latest research project. If you plan on leveraging your research for content marketing purposes — which all the great brands do —then you must be able to turn that data into digestible, compelling stories. Note the emphasis on stories, as in plura
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44 Quick Tips for Online Surveys (And Yes We Chose 44 For a Reason)
Posted at: 7/19/2017 1:40 PM
Is there a reason why online surveys have exploded into the most popular market research methodology over the past decade? Yes, actually there are a few. One reason is because they are cost effective when compared to phone surveys (caller time) and mail surveys (printing, postage, and data entry). On top of that, they are also quick. Fieldwork can be completed in as little as 24 hours compared to weeks or months for a phone or mail survey. Several other advancements have been made with online