Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Online Survey Glossary of Terms | Piping, Branching, Quotas and More
Posted at: 7/18/2017 1:30 PM
If you are launching an online survey for the first time, it's not hard to be easily overwhelmed by the terminology used by your market research company or the survey software. When you are sending an online survey to your customers, the last thing you want is a major mishap or mistake which could harm your brand. So although the Voice of Customer (VoC) effort was a smart move, because of those issues it creates more problems than it solves. Issues with online survey invites or reminders make a
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6 Quick Tips for a Better Market Research Report
Posted at: 7/17/2017 1:22 PM
So you've completed fieldwork for your market research study? Now it's time to go all in on the report. Wondering where to start? That's where we come in. Creating a well prepared report complete with summarized insights, supporting data, and making the entire piece easy to understand and well designed is always my goal. We all have our favorite parts of the market research process, and mine is the report! If you are just getting started with market research, it can be easy to overlook crucial
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Case Study: Higher Education Survey
Posted at: 7/15/2017 8:44 PM
Without data, even higher education institutions are forced to make decisions on gut feelings and assumptions. In this case study you'll learn about how a college took the proper approach of collecting feedback from several constituencies (potential students, family, and employers) in order to make fact-based and evidence-based decisions about school naming and rebranding. Online surveys are an excellent way to collect feedback inexpensively and quickly. As a result of the value and return of t
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How Do Website Surveys Work? | Website Survey Companies
Posted at: 7/9/2017 7:27 PM
Website surveys are an excellent way to capture in the moment feedback from users. Similar to the benefits of intercept surveys, market research conducted during or immediately after an experience is always the most reliable and accurate. To explain the value of in the moment market research, let's take a look at 2 examples. The first scenario is an example of in the moment surveys. This is one of the major benefits of website surveys which we'll talk about later in this post. The second scena
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Posted at: 7/7/2017 7:19 PM
We’ve been having an awesome summer at Drive Research! This past June we’ve been all over Upstate New York from leading a group discussion with area executives to making headlines on syracuse.com. We even announced a new opportunity to work with our team by sharing your thoughts in our research by joining our market research panel. We'd say June is a sign of many more good things to come (besides just the warm weather). Ready to learn how Drive Research is speeding to the top? Get ready for a
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3 Fireworks No One Wants to See in Customer Surveys (But We're Optimists)
Posted at: 7/4/2017 6:20 PM
We all love positive results right? The proverbial pat on the back. However, this is not always the case with market research as firms like ours are paid to be objective, not supportive. Therefore when we work with clients on their Voice of Customer (VoC) surveys or customer satisfaction surveys, we try not to pass an opinion. Regardless of positive or negative feedback, the role of a market research firm is to categorize the data, develop themes, provide insight, and make recommendations. This
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How Does the van Westendorp Pricing Model Work?
Posted at: 7/2/2017 6:17 PM
Addressing pricing in market research is one of the most trickiest areas to cover. Those who ask direct pricing questions will almost always get flawed data. If you ask a customer, "How much are you willing to pay for this Widget?" They will almost always low ball or underbid. It almost becomes a game among survey participants where they believe they can get a "deal" or trick the sponsoring company managing the survey to lower the cost of the product or service. It's no way to accurately addre
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4 Signs It Is Time to Switch Your Marketing Research Company
Posted at: 7/1/2017 6:04 PM
The grass is always greener? Not always the case, but it's human nature to wonder. No different in market research and the B2B service market. For many small and mid-size businesses market research is more ad-hoc than continual. It's used to answer specific questions or obtain feedback as needed for very particular projects. Then, it's put aside until another need comes 6 or 12 months down the road. Here is your ultimate guide to market research for small businesses. Because of the irregularit
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Market Research for Public Relations, Marketing, and Content Strategy
Posted at: 6/30/2017 5:46 PM
We all know Google rules the world at this point. Although Amazon appears to be gaining ground based on the news in recent weeks. Naturally, in a digital world where everything begins with search, Bing, Yahoo, others struggle to put a chink in Google's armor. Businesses all over the world want to rank high on search through SERP (search engine ranking pages). What your company offers online for public relations articles, marketing information, and content plays a major role in awareness, visibi
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4 Common Issues When Launching Online Surveys (And How to Prevent Them)
Posted at: 6/29/2017 5:21 PM
Like me, I’m sure you have seen the good, bad, and ugly when it comes to online surveys. We live in a world where brands love to collect customer feedback after an interaction, whether it’s on a receipt, after a call, or sent via email. Surveys can be really fun to take while others can be a complete drag, which can happen for a variety of reasons (note the foreshadowing here). At Drive Research, we love creating surveys that people enjoy taking. In my experience, a higher data quality comes fr
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Case Study: Mail Survey Market Research
Posted at: 6/27/2017 5:19 PM
The following blog post shines a spotlight on a recently completed project at Drive Research. We hope this provides some insight on the various ways data and insights are gathered through market research. The methodology needs to be aligned to provide direction and effective decision making. At Drive Research, we specialize in custom research, which makes it important to note that not all projects are alike and can be replicated. The methodology, objectives, questions, and findings are always u
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5 Reasons We Love Voice of Customer (VoC) Research (And You Should Too)
Posted at: 6/25/2017 2:48 PM
There are many benefits of commissioning and using market research. Some reasons stem from proof of concept to start a new business venture. Other objectives include identifying new geographies to expand your reach or market potential. Another common reason organizations explore the use of market research is simply to reach out and learn from customers. Enter Voice of Customer market research or VoC. VoC market research is purely designed to gather feedback from? You guess it. Customers. This