Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Guide to the Top 5 Social Media Platforms
Posted at: 5/28/2017 8:38 PM
The social media landscape can be overwhelming. With so many options available to businesses it's easy to wonder where you'll find the time to manage 1, let alone 10. However, by understanding how each platform works and which audience each platform caters to, it becomes a little easier to make evidence and fact-based decisions about which ones to invest time and energy into and which ones you may be able to pass on. In this post, I'll take a look at the top 5 social media platforms for busines
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What is Laddering? | Market Research Company Albany, NY
Posted at: 5/27/2017 8:30 PM
When customers are asked why they use a product, service, or company they almost always immediately jump to a feature. "I bought these sneakers because they are colorful." "I bought this office chair because it matched our decor and it was inexpensive." "I bought that cereal because I like the taste." However, the idea behind and core benefit of qualitative market research is the ability to ask why and dig deeper with individuals. The classic features versus benefits argument is something that
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What is Validation in Market Research? | Voice of Customer (VoC) Rochester
Posted at: 5/24/2017 2:07 PM
As the days of one-way passive market research communication through online surveys and mobile surveys have become the norm, data quality has come under the microscope. Since Voice of Customer (VoC) firms in Rochester like Drive Research are at the mercy of what is typed by a respondent, additional time must be taken to ensure data quality on the back-end. This one-way communication where a respondent fills out an online survey without any human-to-human interaction leaves the window open for sp
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What is an Online Focus Group? | Market Research Buffalo
Posted at: 5/22/2017 6:33 PM
With all of the talk about mobile market research, m-commerce, MROCs, bulletin boards, and online surveys, one would think focus groups are dead. A more accurate statement would be focus groups are evolving. The traditional focus group fans are finding ways to utilize online methodologies and forums to collect the same valuable anecdotes and feedback without having to shell out the cash for an onsite facility, food and beverages, expensive moderators, and participant rewards. As seen ove the pas
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Benefits of Working with a Start-Up Market Research Firm | Syracuse NY
Posted at: 5/21/2017 6:29 PM
Looking for a market research firm? You'll likely come across a few options in your search. As a decision-maker you're probably wondering what differentiates the market research firms you're looking at nationally? How can we ensure we make the right choice? Should you choose a company based on specialty in your industry, cost of the work, ability to meet your aggressive timeline or something else? I was once told, "don't tell companies you're a start-up" but I completely disagree. We fully embr
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Case Study: Syracuse Office Space Survey
Posted at: 5/20/2017 6:25 PM
Objectives of the Market Research An integrated design-build firm partnered with Drive Research to conduct market research with office space tenants in Central New York. The primary goal of the market research was to understand appeal, interest, barriers and demand for office condos or office ownership. The data and feedback was compiled into a comprehensive market analysis report on Downtown Syracuse residential and office space prepared by Drive Research. Specific data was also be fed into di
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5 Product Failures from the Last Decade (Or So) and How Market Research Could Have Helped
Posted at: 5/17/2017 6:19 PM
One of the most common types of market research (and arguably the most exciting) is when data is collected around a new idea, concept, or project. This new product development research is often highly confidential and proprietary and it requires research participants to sign waivers and confidentiality statements. The market research is aimed to collect feedback, test demand, and make improvements to a product or service before it hits the market. So as you read these you may ask yourself, what
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Is Market Research Worth the Cost? | Voice of Customer (VoC) Firm
Posted at: 5/14/2017 6:13 PM
The naysayers of market research often give the process a bad rap. Some of the common negatives misconceptions include market research being too expensive or too time consuming. Many feel it's money is better spent elsewhere like advertising or marketing. For those who have never embarked on Voice of Customer (VoC) or market research in the past, there is a certain ambiguity around the value and ROI of the process. Here are the top 8 reasons businesses avoid market research. Market research ne
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Website Redesign Market Research for Higher Education Institutions
Posted at: 5/13/2017 6:09 PM
If you work for a college or university, a website redesign can feel like an overwhelming and daunting task right? How do I even get started? What do we need to keep? What do we need to change? All common questions you're likely asking yourself right now. Wouldn't it be great if you had data which pointed you down the right path? What if you could be handed data which gave you the knowledge, power, and confidence to know the decisions you made for your website redesign reflected what your users
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Member Experience (MX) Market Research for Credit Unions
Posted at: 5/10/2017 6:03 PM
If you work at a credit union, I think you'll agree when you hear the term member experience (MX) research you're not exactly sure what's involved. It turns out there a number of different market research options that fall under the member experience (MX) umbrella at credit unions. In this post, Drive Research, a member experience market research company for credit unions will discuss 3 different options you can pursue as part of your MX program. Why does all of this matter? Credit unions
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Case Study: Land Use Feasibility Study in Upstate New York
Posted at: 5/9/2017 5:58 PM
Objectives of the Market Research 3S Gateway, LLC partnered with Drive Research to conduct a market research feasibility study. This market research aimed to guide 3S Gateway, LLC on the best-use of the 155 acres of land owned across the Thruway from the new del Lago Resort and Casino in Waterloo, NY. The goal of the feasibility study was to help identify feasible options, establish which type(s) of propositions are most viable, and assist in the development of a strategic business case using d
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Month in Review: April 2017 | Market Research Company Rochester, NY
Posted at: 5/8/2017 5:53 PM
We’re excited to welcome spring! While winter proved to be a busy season at Drive Research, we can say without hesitation that spring is too. During April, our focus at Drive Research was to complete and secure several projects, and continue to spread awareness of our team. We attended a lot of local events we’ve had our fair share of giving our “elevator speech”! Have you heard of Drive Research yet? We’re new the scene in as a market research company serving Rochester, Buffalo, Albany, and Sy