Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Need a Market Research Quote? Use These Ultimate Checklists
Posted at: 6/22/2017 3:32 PM
The main advantage of market research is the scope can be customized to almost any budget. A major drawback of market research is that the scope can customized to fit a wide range of budgets. Unfortunately, it's both a pro and a con. Therefore it becomes difficult to understand the cost of market research early in the process because it can range so widely. So, here you are, likely seeking a quote on market research or seeking some advice on requesting market research quotes. Well, you've come
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How to Get Started With Focus Group Market Research
Posted at: 6/19/2017 3:13 PM
When you hear market research, one of the methodologies that immediately jumps to mind is likely focus groups. Perhaps it's because of all of the attention on television or because they are always integrated into market research courses in college. The "coolness" factor of focus groups have always been evident. They seem more hip than a short questionnaire and garner a lot of awareness at companies. Maybe it's the one-way mirror or the fact that you get to watch participants talk about your pro
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Which Customer Touchpoints Should a Businesses Measure & Track?
Posted at: 6/18/2017 3:06 PM
So many people to survey so little time. So is the case with customer experience (CX) market research. CX teaches us that surveying and learning from customers is not about one single survey but rather a combination of surveys which total up to a full picture of a customer journey. The customer journey and CX is made up of a number of customer touchpoints. What is a Customer Touchpoint? A customer touchpoint is defined as any experience where your company interacts with a customer or pot
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How to Conduct Research Interviews in Manufacturing
Posted at: 6/16/2017 2:58 PM
\If you are wondering how to conduct research interviews in the manufacturing and industrial field, you've found the right content. The internet is filled with a sea of blogs, articles, and posts, but you found the exact post that will answer all of your questions about the market research process. Pat yourself on the back, grab and cup of coffee. We'll wait... Okay, welcome back. Let's begin. Define Your Objectives Research interviews or in-depth interviews (IDIs) can be used to uncover
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Case Study: Hays Airport Intercept Surveys in Kansas
Posted at: 6/15/2017 2:52 PM
This blog post covers the highlights of a recently completed project with a few of our partners at Drive Research. The idea of this is to share some of the information about how the airport intercept survey project worked while maintaining the confidentiality and anonymity of the results. Although the market research process and questions in surveys can be replicated across different projects, the objectives and findings are always unique and proprietary to the clients Drive Research works with
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Why You Should Conduct Monthly Customer Satisfaction Surveys
Posted at: 6/14/2017 2:46 PM
No one will argue conducting customer satisfaction (CSAT) surveys gives organizations an edge against its competitors. Right? However, I think you’ll agree that this edge is sharpened even more by conducting customer satisfaction surveys on a regular basis. Don’t get me wrong, conducting customer satisfaction research in the first place is a critical step for all organizations that helps orient and drive the customer-centric mentality forward. However, in our competitive and ever evolving world
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Why You Need a Closed Loop Process for Customer Experience (CX) Surveys
Posted at: 6/8/2017 2:31 PM
When it comes to market research and customer experience (CX) surveys, it's not how much data you can collect but what's done with the data which adds value to your business and organization. Don't forget, it's all about the "Customer" in your "Customer Experience" survey efforts, not the data. The value and impact of market research lie in the action taken, not the results. Results only matter if the business can take action and make specific improvements based on the CX market research. Ma
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Posted at: 6/7/2017 2:20 PM
Can you feel it? It’s almost summer! This past month at Drive Research was exciting and filled with traveling! Our month was filled with shows, meetings, and networking. Even as a start-up that's in go-go-go mode, we even found time last month to give back. In case you haven’t heard, Drive Research is a market research company in Syracuse, NY. We specialize in several different industries ranging from manufacturing to banking to retail and more. We also offer a wide range of services from Voice
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Participate in Market Research | Here’s Your Chance!
Posted at: 6/2/2017 1:54 PM
Drive Research is excited to reveal and announce a new opportunity to work with our team! We've recently launched an in-house market research panel to assist our clients with their data and feedback needs. As a client, are you wondering about the benefits of using a market research panel? Read more here. If you want to be a participant, we are now accepting sign-ups. Want to give your thoughts on a new product? Would you like to share your opinion on a commercial? Want to give advice to orga
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What is Order Bias? | Market Research Consultant
Posted at: 6/1/2017 8:48 PM
When it comes to bias in market research, it's hard to keep track of the number of variables and influencers which could impact your results positively or negatively. Bias wears many faces. It's everywhere. Bias finds it way into every step of the market research process. As a market research consultant you need to identify and neutralize bias as much as possible. Identifying bias is something that you learn and getting better with over time. As your years in market research go by, identifying
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What is Paradata in Market Research?
Posted at: 5/30/2017 8:44 PM
In a market research survey, not all data is derived from the respondent. Several other data points can prove extremely useful and valuable come analysis time beyond the primary feedback received directly from survey respondents. This additional data can be reviewed and analyzed much like customer feedback. When combined with customer feedback it adds significant value to your market research analysis and reporting. What is paradata in market research? What is Paradata? Paradata is data c
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What is an Omnibus Survey? | Market Survey Company Syracuse
Posted at: 5/29/2017 8:40 PM
The majority of market research studies you've participated in were likely centered around one topic, one product, or one company. This could include a customer satisfaction survey about your bank, a new product development focus group where you shared your feedback on an invention, or a short online survey asking for feedback on a website you just visited. All of these examples represent specific studies with the objective centering around one or several similar topics. However, this is not al