Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
-
2022 Super Bowl LVI Predictions By New York State DMA
Posted at: 9/29/2021 12:00 PM
The 2021-2022 NFL season is well on its way. For many New Yorkers, this means one of two things. As a New York Bills fan, you’re optimistic about how the season is going so far. But if you’re part of the New York Giants or New York Jets fandom, then Sundays have become much less enjoyable. Being based in New York, our market research company was curious to compare what NFL teams were most favored across the 11 Designated Market Areas (DMAs). In a recent survey, Drive Research asked over 500 N
-
4 Benefits of Conducting Market Research on Your Competitors
Posted at: 9/28/2021 12:30 PM
While competition may be worrisome, it's inevitable. Plus it can be a tremendous motivator for your business. Conducting market research on your competitors will help your business overcome customer churn and industry obstacles to ensure a successful future. Understanding the competitive landscape will provide you a unique perspective on how competitors operate and what you can do to stay ahead. This blog post will discuss the various benefits and types of market research methods perfect for
-
5 Characteristics to Look for When Recruiting Market Research Participants
Posted at: 9/27/2021 12:30 PM
Finding high-quality market research participants can be a tricky process for many recruiters. However, as challenging as it can be, it is one of the most important components of conducting qualitative research studies. Below Drive Research outlines the 5 characteristics to look for in a participant when recruiting for market research projects. Characteristic #1: Takes the project seriously Those who are unfamiliar with market research may not understand the importance of its findings. I
-
Online Retailer Customer Survey: Using Customer Feedback to Grow Your Product Offerings
Posted at: 9/24/2021 12:30 PM
With 96% of U.S. consumers shopping online it should come as no surprise that the online retail industry is booming. The surge of online shoppers however has caused new retailers to pop up every day making it more competitive than ever. For this reason, more and more online retailers are looking to conduct online surveys with their customers. The goal is to learn more about their buyers, how brands can improve their experiences, and generate ideas for new products. Take a recent customer surve
-
The Importance of Re-screening Phone Calls When Recruiting Participants for Market Research
Posted at: 9/22/2021 12:30 PM
Making re-screening phone calls, while underutilized, is a vital step in ensuring a market research project’s success. Don’t fall into the trap of believing the qualitative recruiting process is complete after enough people have qualified through an emailed screener survey and signed up to participate. The more one-on-one, personalized communication with participants the better! For this reason, personalized follow-up phone calls are an important part of various types of market research. Belo
-
What are New Product Demand Surveys? | Market Research Firm
Posted at: 9/16/2021 12:30 PM
Product development can be a tough process for many organizations and new business developers. Time is generally not on your side and nothing is guaranteed when taking a new product to the market. What’s worse is that you may dedicate significant resources to developing a physical sample or prototype before you really know enough information. Next thing you know, you have a full-blown dud of a product that never really garnered interest in the first place. How do product developers avoid this
-
How to Conduct a Healthcare Employee Experience Survey | Market Research Firm
Posted at: 9/15/2021 12:30 PM
Without a doubt, COVID-19 has been a catalyst for change in the healthcare industry. However, as challenging as it may be, the pandemic can serve as an opportunity to transform the way hospitals and medical facilities operate. In a recent study conducted by Deloitte, top concerns among healthcare employees included: Organizational culture DE&I (diversity, equity, and inclusion) strategies Consistency with virtual work Leveraging new technologies to enhance productivity Mental wellness Ho
-
5 Components of a Market Research Interview Guide
Posted at: 9/13/2021 12:30 PM
Is there anything better in market research than a good one-on-one interview with a knowledgeable participant? The two-way communication creates a ton of dialogue accompanied by insights, market research nuggets, and recommendations to highlight in the report and take back to the client. A high-quality in-depth interview (IDI) is one of the most rewarding experiences for an interviewer in market research. But strong interviews do not just happen by chance. It takes... Well-understood objec
-
When is the Best Time of the Year to Send a Survey? | Survey Market Research Firm
Posted at: 9/10/2021 12:30 PM
As a full-service market research company, we often get asked the question – “When is the best time of the year to send a survey?” In all honesty, the timing of the year doesn’t have too much of an impact on the success of a survey, whether it be conducted through phone, email, or other online channels. With the popular usage of mobile technology, everyone is most likely always connected to a device both at work and at home. Phone, tablets, laptops – for all generations of people it is beco
-
How to Conduct Market Research with IBD Patients | Healthcare Market Research Firm
Posted at: 9/9/2021 8:48 PM
When it comes to healthcare market research, finding people who are interested in comfortable about discussing their medical conditions can be a challenge. However, difficult as it may be, it is helpful to learn from this audience as to what they expect and need from medical professionals. Finding research participants to openly discuss their medical conditions can be challenging - but not impossible. We recently recruited IBD patients across the country in order to conduct a pricing study for
-
What is a Recruitment Screener in Market Research?
Posted at: 9/8/2021 12:30 PM
Learn more about how recruitment screeners are used, best practices for creating a recruitment screener, and an example of a recruitment screener below. What Is a Recruitment Screener? A recruitment screener is a document, survey, or call script used to qualify participants for qualitative market research such as focus groups, in-depth interviews, in-home usage tests, and more. Market research companies and their clients create parameters or quotas for the qualitative research sessions, m
-
Emily Carroll Honored as a 2021 40 Under 40 Winner | Syracuse, NY
Posted at: 9/7/2021 12:30 PM
Drive Research, a Syracuse-based market research company is excited to announce, Emily Carroll has been named a 2021 40 Under 40 winner. Learn more about Emily and her business achievements and civil leadership that led her to be honored this year. Business Accomplishments 🏆 Achievements, Special Projects, Business Affiliations Emily was brought on board at our growing market research start-up as our fifth full-time employee. At the time, it was our most critical hire for our local firm