Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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8 Positive Impacts of a B2B Customer Satisfaction Survey
Posted at: 9/2/2021 12:30 PM
The data you ignore is MUCH scarier than the data you collect. But for whatever reason, marketing research such as focus groups and client satisfaction surveys are polarizing topics. You have some organizations that live and die by data and truly believe in it. While there are other businesses that avoid it at all costs. I would argue the benefits far outweigh the negatives when implementing a B2B customer satisfaction (CSAT) survey. If you don't agree with me, here are eight positive impacts
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What are the Best Types of Questions for Quantitative Market Research?
Posted at: 9/1/2021 12:30 PM
For qualitative research, data collection options can seem endless. As a creative research method, there are a variety of options readily available. These can include: open-ended survey questions, focus groups, one-on-one interviews, intercept interviews, and the list goes on and on. But, what about questions to ask for quantitative market research methods? Since this type of data is numerical and scientific, rather than interpretive, your question options may initially appear to be boring an
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Benefits of Using a Third-Party Market Research Panel
Posted at: 8/27/2021 12:30 PM
What if I told you the potential to learn from consumers and customers quickly to drive decision-making is easy and is right in front of you? I think we’d be in agreement that it’s something worth exploring! Third-party market research panels offer just that – a quick and easy way to get feedback from consumers. Better yet, they are available right in the palm of our hands whenever you need it. What if I told you the potential to learn from consumers and customers quickly to drive decision-mak
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Improving Grocery Store Checkout Experience with Concept Testing Surveys
Posted at: 8/26/2021 12:30 PM
The retail grocery shopping sector is one of the most competitive in business. As a result, measuring consumer loyalty can be an elusive thing as shoppers have more options than ever before. There are now grocery delivery services, curbside pickups, and food options just minutes away for customers. One way to stand out from grocery store competitors is by optimizing the in-store experience. Stores want to offer an experience that is memorable, positive, reliable, and fast. Our retail market r
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What Is a Mobile Diary? | Market Research 101
Posted at: 8/25/2021 12:30 PM
Are your market research methodologies stale? Focus groups have been around since the Mad Men era of advertising in the 1950s and 1960s. So much has changed since then. Marketing has evolved, communication has evolved, consumer behavior has evolved, why hasn't your market research? The mobile market research (MMR) movement is growing at an incredible adoption rate over the past 12 years. Drive Research talked about 4 key drivers to the growth of mobile years ago and the trend has only persiste
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How to Measure Employee Satisfaction Within the Engineering Industry
Posted at: 8/24/2021 12:30 PM
Keeping your employees engaged and satisfied is critical if you plan to grow your engineering company and delight your customers. Conducting an employee survey for your engineering firm is a great tool to understand improvement areas and drivers to overall satisfaction. Better yet, it is an opportunity to show your team you value and care about their feedback. Our employee survey company recently completed a study for an engineering company to accomplish just that. Keep reading to learn about
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The Importance of Ongoing Research Through Pre and Post-Product Development
Posted at: 8/23/2021 12:30 PM
There is often more to a story than what you initially read. The same could be said for conducting market research on a new product. An initial market research study can provide excellent insights for your product, however, consumer attitudes and preferences change rapidly over time. Therefore, investing in ongoing market research studies throughout the pre and post-product development phases will help you better plan for your product’s future. Market Research for Pre-Development Phase 1
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Common Forms of Quantitative Research | Market Research Firm
Posted at: 8/20/2021 4:11 PM
In the world of quantitative market research, you are never short of possible methodologies. From online surveys to intercept surveys, there are various types of market research methods at your disposal - each with its own pros and cons depending on your project objectives. Below, our market research company shares a list of the most common forms of quantitative research. Each section includes the methodology's definition and reasons to consider conducting the type of study. Quantitative
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What's Stopping Syracuse Car Drivers from Buying Electric Vehicles?
Posted at: 8/19/2021 12:30 PM
Across the globe, automakers everywhere are embracing the adoption of electric vehicles. But what about car buyers? Our national market research company based in Syracuse, New York posed this same question in a recent survey. Below we share survey findings where we compare opinions and preferences of Syracuse car drivers to a national audience. If you are interested in taking a closer look at nationally representative results, read Are Electric Vehicles the Future? Survey Reveals More Than Ha
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What is an Online Bulletin Board in Market Research?
Posted at: 8/18/2021 12:30 PM
Market research offerings are constantly evolving, which is great because innovation tends to lead to better insights. With online resources becoming more advanced, easy to use, and accessible to participants, businesses are in a great spot to harness market research to make better decisions. Take online bulletin boards for example. It combines the in-depth feedback of qualitative market research while utilizing virtual resources to make accessing participants more accessible and cost-effectiv
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How to Conduct a Beverage Development Market Research Study
Posted at: 8/17/2021 12:30 PM
With consumer trends constantly evolving, brands need to adjust their strategy and their products to keep up. Market research is a valuable tool for brands to ensure they are staying relevant in the ever-changing market. For example, one leading manufacturer of carbonated soft drinks partnered with our research firm to conduct a two-part taste testing market research study of a new product. In this case study, Drive Research outlines details of the beverage development market research study in
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How to Use Online Surveys for Better Content Marketing | Market Research Company
Posted at: 8/12/2021 12:30 PM
Understanding content marketing in this new era will be critical for businesses everywhere. What type of content is most appealing to my target audience? What distribution channels are best to reach my target audience? These are the questions that are asked in marketing meetings every day -- and for good reason. Fortunately, there is a proven process to answer these quandaries. Online surveys are the greatest, yet underutilized tool in most marketer's tool belts. Conducting content marke