Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Why You Should Use a Market Research Firm for Online Reputation Management (ORM)
Posted at: 8/11/2021 12:30 PM
Online reputation management (ORM) allows businesses to take control of the online conversation surrounding their brand, products, and services. ORM involves combating negative reviews all while promoting positive customer feedback on popular rating platforms such as Google and Yelp. While the process of online reputation management is not a foreign concept to most marketers, it is often a difficult and tedious task to one, collect a steady stream of positive reviews, and two, constantly moder
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8 Expert Tips for Press Releases to Earn Maximum Distribution
Posted at: 8/10/2021 12:30 PM
One of the most significant components of any public relations strategy is to think of opportunities to reach audiences you care about - including customers, prospects, and of course, reporters. It all starts with writing press releases that will attract eyeballs and media interest. Easier said than done, right? To earn maximum distribution for your public relations strategy, you must write press releases that will attract eyeballs and media interest. Easier said than done, right? Utilize the
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6 Steps to Conducting Visitor Intercept Surveys | Travel & Tourism Market Research
Posted at: 8/9/2021 12:30 PM
Have you ever wondered what visitors are thinking as they leave your destination? Have you wished you could ask them questions about their visit, but aren’t sure how to contact them after they’ve departed? With visitor intercept surveys, now you can! This type of market research methodology can provide you with invaluable insights as data is collected on the spot from individuals as they leave your destination. In this article, we’ll discuss the basics regarding visitor intercept surveys as
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Posted at: 8/3/2021 12:30 PM
Businesses often measure perception among customers and non-customers for their products and services to remain competitive. It tells brands how their organization is viewed and how this may differ from internal stakeholders. A result of gathering this insight is a perception score. To reap the most benefits of this calculation is to measure it over time and compared to key competitors. Looking for more? Find details on what perception score is, how to ask perception in a survey, how to calcul
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Defining Ad Tracking Research (& All The Ways To Measure It)
Posted at: 7/30/2021 12:30 PM
When an advertisement goes live, it's hard not to feel optimistic that it will help increase sales and brand awareness. After all, you likely spent a lot of time and resources into producing the best ad possible. However, as the advertisement continues to be in the field, you have concerns about its effectiveness and wonder if it’s really performing the way it’s supposed to? Fortunately, ad tracking research can answer this question and plenty more. Understanding how an ad tracking research
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How to Increase Olympics Viewership? Get Your Boss to Compete in Gymnastics
Posted at: 7/29/2021 12:30 PM
While still among the most viewed television events, the 2020 Olympic Games in Tokyo are experiencing record low ratings. LA Times reports the first night of competition on Saturday averaged 15.9 million viewers, down 32% from the opening night of the 2016 Summer Games. In the wise words of Harry Styles, “Just stop your crying. It's a sign of the times.” Though, not all hope is lost for the changing TV landscape. Drive Research surveyed over 1,000 Americans to learn how the Olympics can inc
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7 Steps to Implement a Mystery Shopping Program for Hotels
Posted at: 7/27/2021 12:30 PM
If you’re new to the world of market research, the concept of mystery shopping may not be the clearest. Are we going shopping for crime novels? Is it an activity for family game night? While both are good guesses, mystery shopping is a type of market research where a shopper reports on all aspects of their shopping experience. The customer service representatives where the individual shops do not know the shopper is there for research purposes, hence the mystery aspect! But wait...what can y
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13 Types of Advanced Qualitative Market Research Techniques
Posted at: 7/26/2021 12:30 PM
As market research continues to evolve, so do the best practices used to obtain quality feedback from participants. Today, there are various advanced qualitative market research techniques growing in popularity. When implemented, participants for focus groups, in-depth interviews, and other types of qualitative research provide more authentic insights. To help get you thinking outside the box, our market research company discusses several different techniques as well as the benefits of using
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How to Conduct an Online Survey as a Local Non-Profit Organization
Posted at: 7/23/2021 12:30 PM
As a local non-profit organization, conducting an online survey can provide valuable data that helps improve volunteer participation and engagement within the community. For instance, our market research firm recently worked with a local non-profit organization in the Syracuse, New York area. This post will discuss the objectives, approach, questions, and results of the survey we created and executed. Keep reading to learn about how we came up with our survey and how the results will be used
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5 Tips to Conduct Successful Airport Intercept Surveys
Posted at: 7/20/2021 12:30 PM
Work in the transportation sector? Then I think you’ll agree that the opportunity to learn how to improve your service from target consumers is critical. In the airport and aviation industry, the need for this type of research is amplified. Typical questions airport decision-makers might have include: What’s the NPS score for our airport?” “What other destinations should be offered?” "How does our airport compare to competitors? These questions and more can be addressed through airport int
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Bank and Credit Union Marketing Tips & Ideas to Use Right Now
Posted at: 7/15/2021 12:30 PM
The promise of returning to a pre-COVID world is becoming less likely by the day. Nearly every industry had to transform its business model to succeed in a digital world. Bank and credit unions were and are no exception. In fact, the financial sector is at the forefront of innovation, leaving permanent fingerprints on how they promote and deliver banking experiences for years to come. As a result, it's time to adapt bank and credit union marketing strategies to these new trends and techniqu
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How Do Intercept Surveys Work?
Posted at: 7/14/2021 4:30 PM
Intercept surveys are a type of methodology that can provide accurate and invaluable in-the-moment data from respondents. This might be a store exit survey after a purchase, fan feedback after leaving a game, or attendee thoughts after attending an event or concert. Obtaining this feedback as the respondent leaves the event results in accurate recall and responses because the experience just took place. Depending on the type of industry and the access to on-site respondents this can be the be