Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
-
7 Example Intercept Interview Questions | Intercept Survey Company
Posted at: 7/9/2021 4:02 PM
Are you considering or ready to conduct an intercept survey for your organization? While you may understand the several advantages of conducting this type of customer research, our intercept survey company also recognizes the challenge of not knowing the right questions to ask visitors. As with any market research study, it is important to seize the opportunity of collecting feedback from target respondents by asking the right intercept interview questions. If asking the wrong questions in yo
-
Winery and Vineyard Market Research [Ultimate Guide]
Posted at: 7/8/2021 12:30 PM
Cheers, everyone! When guests visit your winery, they expect to be overly satisfied with the service they receive and the items they (hopefully) purchase. Their experience should be carefully crafted and leave visitors feeling appreciated. By conducting winery and vineyard market research, you can do just that — and as a result, increase visitors, improve brand awareness, and boost revenue. In this ultimate guide, we provide a birds-eye-view of winery and vineyard market research, benefits of
-
Conducting a Workplace Survey in 8 Steps
Posted at: 7/7/2021 12:30 PM
Looking for the right way to change or improve your company culture and environment? Conducting a workplace survey is an effective, data-driven approach to achieve that goal. A positive work environment is one of the most sought after factors for job seekers. For context, 47% of active job seekers cite company culture as their driving reason for looking for work. (Bulletin). Additionally, improving company culture has a direct impact on maintaining positive employee retention rates. In this
-
Benefits of Working with a PR Polling Company
Posted at: 7/2/2021 12:30 PM
The benefits of working with a PR polling company are sometimes underestimated. Through this, you gain access to databases of consumers and business professionals who help fuel your business's success. You can also add legitimacy and reliability to your company at the same time when releasing public relations survey results to the media. In this blog, you will learn more about the many advantages of working with a PR market research company. What Is PR Polling? PR polling is meant to dr
-
Sample Customer Satisfaction Survey Questions You Need to Be Asking
Posted at: 6/29/2021 12:30 PM
Experts from our market research company recently recorded a video to walk through sample customer satisfaction survey questions and why they are so important to ask. These are the same questions we’ve used to help our clients measure high areas of satisfaction and critical areas of improvement. Prefer to read? Below, we discuss some of the most important questions to ask in a customer survey. Sample Question #1: Importance and Satisfaction Rating Scales Emily Taylor, Senior Research Ana
-
How to Conduct a Transportation Company VoC Survey
Posted at: 6/24/2021 12:30 PM
According to Linchpin, altering customer expectations is one of the biggest challenges the transportation industry will have to overcome in 2021. Keeping this challenge top of mind, many are conducting a transportation company Voice of Customer (VoC) survey to offer exceptional value to their passengers. With 75% of Americans planning to travel in the next six months, there is perhaps a no better time to measure areas of satisfaction and opportunity within transportation services. Continue re
-
6 Benefits of Pre-Qualifying Market Research Participants
Posted at: 6/18/2021 12:30 PM
Pre-qualifying is a market research recruitment method that has many advantages. From better informed, more engaged, and higher-quality participants to cost-effectiveness. What more could you want from a qualitative recruiting study? Our market research company discusses the benefits of pre-qualifying participants with a recruitment screener survey in this blog post. Benefit #1: Pre-Qualified Participants are More Informed About the Study If you’ve played the game of telephone, you know
-
How to Conduct a Voice of Customer (VoC) Survey as a Manufacturing Company
Posted at: 6/17/2021 12:30 PM
Conducting a Voice of Customer (VoC) research as a manufacturing company is a great initiative. The results from a VoC survey help organizations to increase customer satisfaction and retention. Just because customers are not vocal with their complaints does not mean they don’t have any. For context, only 1 out of 26 customers are likely to share their complaints with businesses (CXM). What happens with the other 25? They simply take their business to a competitor without fair warning. As a re
-
What is the ROI on Market Research? The Answer is a Tricky One
Posted at: 6/16/2021 12:30 PM
Return on investment or ROI. It is a ratio all of us in business and marketing seek but rarely take the time to calculate. Are you trying to determine the ROI of market research? It is hard, if not impossible to calculate. Here are 5 ways of how ROI is produced by using market research. Why Calculating the ROI on Market Research is Challenging When it comes to ROI in market research, it's not as easy to calculate as it is in other marketing arenas. For example, take paid search, SEM, or
-
The What, How, and Why of Website User Experience (UX) Interviews
Posted at: 6/15/2021 12:30 PM
User experience (UX) is one of those trendy terms that's grown a lot in popularity in recent years. This trajectory is to no one's surprise as more and more experiences are had online than ever before. Combined with desktops, laptops, tablets, and smartphones, the digital world is at everyone's fingertips for the better part of 24 hours a day and 7 days a week. As a result, website user experience interviews now play a critical role in determining how your website, mobile apps, and digital ex
-
[Ultimate Guide] How to Use Social Media to Find Research Participants
Posted at: 6/11/2021 1:54 PM
Finding research participants can be the most frustrating and resource-intensive part of conducting qualitative market research. Our market research company typically uses one of three methods for our clients: Our in-house online research panel Social media such as Facebook Advertising A combination of both Let’s be honest. Using social media to find research participants is not the first sampling method research firms think to utilize. Ugh. Dinosaurs. However, from our experience, there
-
Revenge Spending: 7 Statistics That Prove Changing Shopping Trends Among Consumers
Posted at: 6/9/2021 12:30 PM
With most state guidelines lifting mask mandates and COVID-19 restrictions, consumers are eager to get back to life before the pandemic. This of course includes shopping. Many Americans spent quarantine saving more money than ever before. However, now that quarantine is over many are choosing to use that money for something other than loungewear. Recently, the term “revenge spending” has been coined to define shoppers using money to make up for the lost time. Is revenge shopping real? Our m