Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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[Ultimate Guide] How to Use Social Media to Find Research Participants
Posted at: 6/11/2021 1:54 PM
Finding research participants can be the most frustrating and resource-intensive part of conducting qualitative market research. Our market research company typically uses one of three methods for our clients: Our in-house online research panel Social media such as Facebook Advertising A combination of both Let’s be honest. Using social media to find research participants is not the first sampling method research firms think to utilize. Ugh. Dinosaurs. However, from our experience, there
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Revenge Spending: 7 Statistics That Prove Changing Shopping Trends Among Consumers
Posted at: 6/9/2021 12:30 PM
With most state guidelines lifting mask mandates and COVID-19 restrictions, consumers are eager to get back to life before the pandemic. This of course includes shopping. Many Americans spent quarantine saving more money than ever before. However, now that quarantine is over many are choosing to use that money for something other than loungewear. Recently, the term “revenge spending” has been coined to define shoppers using money to make up for the lost time. Is revenge shopping real? Our m
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3 Market Research Trends to Watch in 2021
Posted at: 6/8/2021 12:30 PM
2020 certainly brought a new set of challenges with a global pandemic, lockdowns, and restrictions. As a result, humans became more virtual than ever before. As a result, market research companies like Drive Research have continued to embrace technology as in-person methodologies were put on pause. In this blog post, we will discuss new and upcoming market research trends in 2021! Still nervous about conducting in-person market research? Get inspired with 4 Market Research Methodologies to Co
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Brand Awareness Trackers: How to Measure Brand Recognition Over Time
Posted at: 6/4/2021 12:30 PM
This blog post covers what brand awareness trackers are, what the objectives and approach might be, and the results you can expect to receive. Pop quiz! Do you know what percent of your target audience is aware of your brand, products, or services? It's okay, not many people do. After all, this metric can look like a stock’s value on Wall Street that constantly rises and falls for most brands. However, it’s still critical to measure the awareness of your brand- especially at regular interva
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The Cost of a Public Relations (PR) Survey with a Third Party
Posted at: 6/2/2021 12:30 PM
Are you wondering how much it costs to conduct a public relations survey with a third-party market research company? Join the club. The short answer is: it depends. The cost of a public relations (PR) survey with a third-party is dependent on your unique project details. In this blog post, our market research firm details what factors can impact pricing for custom PR surveys. Think back to the last time someone told you they were planning a vacation. Were they staying at an all-inclusive
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How to Conduct an Omnibus Survey in 9 Steps
Posted at: 6/1/2021 6:42 PM
Have you purchased your omnibus ticket? Well, get ready, because the omnibus is leaving the station! Okay. So we aren’t going to be discussing an actual bus in this article, or any form of transportation for that matter. Lucky for you, that means no fare necessary! Who doesn’t love free stuff? In this article, we will go over the fundamentals of omnibus surveys and share with you the step-by-step process of how to conduct this type of market research with a third party. What is an Omnibus
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Brand Health Tracker Surveys: Creating a Baseline for Awareness
Posted at: 5/27/2021 12:30 PM
Building awareness for consumer products viewed as commodities can be a challenge. As a result, many businesses rely on brand health tracker surveys to accurately measure buyer awareness, perception, and likelihood to purchase. For example, fresh fruit has very few household brand names that your average consumer would be able to recall top-of-mind. If you’re trying to grow your brand in this space, what is your best option? You always have to start somewhere, so our market research compan
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New Survey Shows Changing Traveler Behaviors & Attitudes with Vaccine Rollout
Posted at: 5/26/2021 12:30 PM
As COVID-19 vaccination programs continue to ramp up across the United States, many Americans are eager to start traveling again. A new survey conducted by Drive Research shows 75% of Americans plan to travel domestically within the next 6 months. However, travelers still need certain COVID-19 protocols in place to feel safe when crossing state lines. For instance, 59% of respondents agree destinations with vaccination requirements are necessary to feel comfortable while traveling. Other k
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The Constant Battle: Client Needs Versus Respondent Experience in Surveys
Posted at: 5/24/2021 12:30 PM
Working as a market research supplier, our team walks a delicate line each day keeping both our clients and our survey respondents happy. This is not always an easy thing to do in our day-to-day roles. However, understanding both perspectives of these audiences is critical in market research. In this blog post, our market research company will discuss various factors of a survey that can kill response rates even if it is requested by clients. The Importance of Managing Both Client and Re
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Business Competitive Analysis: What Is It and How To Conduct a Successful Assessment
Posted at: 5/20/2021 12:30 PM
Most businesses are well aware that they compete with others for a share of their market. But how many really understand the full picture of their competition? Enter a business competitive analysis. There may be plenty you have learned about your competitors over time through... Hearsay through customers Intel from industry contacts Your own informal research and poking around Because of this you probably have shaped a general profile of your top competitors. However, there is real valu
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Product Feedback Surveys: Definition, Example Questions, and Process
Posted at: 5/17/2021 12:30 PM
Product feedback surveys are a great type of market research to measure customer satisfaction and areas of improvement before or after launching a new product. It is the best approach to understanding exactly what customers think and perceives about your new business venture. In this blog post, our market research company will explore what product feedback surveys are, what they can be used for, and survey questions examples! Still in the initial phases of product creation? Read our blog post
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5 Reasons Why You Should Ditch Mall Research
Posted at: 5/14/2021 12:30 PM
With major retailers permanently closing their doors and consumers opting for online shopping (an issue only exacerbated by Coronavirus), the future for shopping malls is grim. According to CNBC, 25% of malls expected to close over the next 5 years. As mall foot traffic declines, that puts a hindrance on mall market research. For decades, retailers relied on mall market research methodologies such as: Kiosk surveys Intercept surveys Mobile ethnography However, this type of market research