Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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International Market Research: How to Survey Markets Across the Globe
Posted at: 10/28/2021 12:30 PM
Conducting business internationally, while profitable, isn't short of challenges. Engagement differs across markets, aligning sales and marketing efforts needs extreme coordination, the list goes on. Luckily, market research can help. Learn more about a recent study our market research company conducted on behalf of an international healthcare company that wanted to learn more about their members and non-members across Chile, Mexico, and the U.S. Challenge: Improving Customer Retention &
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6 Market Research Participant Red Flags to Look for in Qualitative Recruiting
Posted at: 10/27/2021 12:30 PM
The quality of your market research findings is a direct correlation to the quality of your research participant. A few weeks ago we talked about the characteristics of a good research participant, but what should you avoid? In this blog post, our qualitative recruiting company describes 6 red flags that would make someone a bad candidate for research projects. The quality of your market research findings is a direct correlation to the quality of your research participant. Don't overlook thes
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Market Research Options for Naming a New Product
Posted at: 10/26/2021 12:30 PM
After spending months or even years perfecting your product, you are ready to introduce it to the market. Like with most roadblocks that come with introducing a new business venture, market research can help your team find the perfect product name. Here are a few options we recommend. You're sure it's going to sell like hotcakes but there's just one thing missing: the perfect product name. The right product name has many advantages and could be a key factor in the success of the product. Per
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What Must-Have Items to Include in Your 2022 Marketing Budget
Posted at: 10/25/2021 4:28 PM
When planning a marketing budget, there are the staple items most organizations include each year. Most marketers plan for costs associated with digital advertising, email marketing, website costs, etc. However, when creating your 2022 marketing budget it’s important to think outside of the box. Consumer trends evolve each year. Therefore, recreating the same marketing plan year after year can leave your business at a standstill. Instead, create a plan for change. Adding a component of mark
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How to Design the Best Food Product Packaging with Market Research
Posted at: 10/22/2021 12:30 PM
Inventing a new food brand or product is a lot of work. Unfortunately, those blood, sweat, and tears don't end when the ingredients come together -- designing the product packaging is the other half of the equation. Regardless of how great the product tastes, looks, or smells, it's the packaging that draws new customers in and encourages them to buy it off the shelves. To assure your team designs the best food product packaging, it can be extremely beneficial to conduct market research. With t
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What is Mystery Shopping in Market Research?
Posted at: 10/21/2021 12:30 PM
There are several unique and engaging types of market research methodologies to choose from. One that rises to the top of the list of investigative approaches is mystery shopping. In this blog post, our mystery shopping company discusses everything you need to know about the study including its definition, benefits, process, examples, and more. What is Mystery Shopping in Market Research? First things first, let’s start this article off with a basic definition. Defining Mystery Shopping
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B2C and B2B Market Research: What's the Difference?
Posted at: 10/19/2021 12:30 PM
Before conducting any type of market research, it is first important to determine your target audience. One of the most basic audience breakdowns is business-to-consumer (B2C) and business-to-business (B2B) audiences. As easy as a decision as this may be, they are two varying audiences that therefore require two varying approaches to market research. In many instances, the methodology, timeline, rewards, and costs for conducting market research with each audience are completely different. For
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How Does a Market Research Survey Project Work?
Posted at: 10/18/2021 12:30 PM
If you are new to market research, the survey process can seem a little complex. That’s why in many instances, the organized will triumph in marketing research. If you are new to market research, the survey process can seem a little complex. Our online survey company outlines the 10-step process to follow for collecting high-quality data. There are various moving parts that must work cohesively to collect high-quality data. It might even be worth adding a few essential steps in your project ma
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How to Boost Advertising Sales with Market Research | Online Survey Company
Posted at: 10/14/2021 12:30 PM
In a constantly changing industry, sales and advertising teams must stay informed on the ever-changing approaches to promotion tactics. On top of that, it is a tough task to sell something the buyer doesn't think they need. For this reason, conducting market research with current and potential advertisers can share the in-depth insight your teams need to increase sales. In fact, our market research company recently completed both an online survey and competitive analysis to accomplish this exa
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This Map Shows the Most Popular Halloween Candy in Every NY DMA
Posted at: 10/8/2021 12:30 PM
After last year’s socially distanced Halloween, we’re due for a big comeback this upcoming season. Luckily with the majority of New Yorkers getting their vaccinations, people are feeling more comfortable about trick-or-treating. Our market research company in New York wants you to be prepared for what candy is most popular in your DMA. Whether you live in Albany or New York City, we have the data to support what Halloween candy is most popular in your area. Drive Research surveyed over 500 peo
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How to Conduct Market Research with Pet Owners
Posted at: 10/5/2021 12:30 PM
It should come as no surprise that people love their pets and treat them like family. Today, 70% of U.S. households (that's 90.5 million American households) have a pet. As more and more people welcome a furry friend to their family, pet owners are becoming more conscious of the food and treats they are purchasing. For example, a recent study by NBCI showed that most pet owners reported giving equal (53%) or more priority (44%) to buying healthy food for their pets compared with themselves. W
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Most Popular Seasonal Coffee Brand by New York State DMAs
Posted at: 10/1/2021 12:30 PM
Right now, the country is divided. We have two sides with opposite opinions, each feeling very passionate that they are in the right. Of course, I am referring to the pumpkin spice coffee debate. You either love pumpkin-flavored beverages, or you hate them. As a market research company based in New York, we couldn’t help but put some data behind these two opinions. We were curious to learn of New Yorkers, what percent of the state is for or against seasonal coffee flavors. In a recent survey,