Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • Blog: 6 Signs You Need to Conduct a Customer Survey

    6 Signs You Need to Conduct a Customer Satisfaction Survey

    Attempting to understand your customers’ satisfaction level may seem like a daunting task. Fortunately for you and your company, this could not be further from the truth! A customer satisfaction survey is a great way to find out just how satisfied your customers are with your product or service. In this article, our market research company discusses six unique signs that may indicate the need for customer satisfaction research, how this research can offer insights on each given situation, and

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  • Blog: How to Conduct an Online Survey for a Retail Store | Market Research Company

    How to Conduct an Online Survey for a Retail Store

    Wondering how to contact an online survey for a retail store? Our market research company has you covered! This post answers the following questions: What were the objectives of the retail store survey? What was the approach to the retail store survey? What questions were asked in the retail store survey? What was included in the retail store survey report? Learn more about the best practices to conduct a retail store online survey below. Download our Grocery Shopper Segmentation Report

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  • Blog: How to Write an Employee Satisfaction Survey Report

    How to Write an Employee Satisfaction Survey Report

    With any market research study, one of the most important stages in writing the report. An employee satisfaction survey report is certainly no exception. It is important to write a clear, yet thorough document for all stakeholders to understand key findings and how to act on them. The main reason your employees provide their feedback in the form of a survey is that they expect something to be done with the results. An employee satisfaction survey report is the framework for making this change.

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  • Blog: Product Prototype Surveys: What Are They and Why Do They Matter?

    Product Prototype Surveys: What Are They and Why Do They Matter?

    With any new product idea, it is crucial to determine the potential value your product may have and the impact it could have on the market before launching. This can easily be identified with product prototype surveys. There is a good chance that you have already conducted initial research on the product landscape. And, you have probably conducted extensive research throughout the development process for your product. That’s a lot of research! But don’t forget one of the most important steps

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  • Blog: The Long-term Impact of COVID-19: How Have Consumer Perceptions Changed

    Long-Term Impact of COVID-19: New Survey Shows How Perceptions Have Changed Since April

    As we approach the end of 2020, we are still living in what seems to be a never-ending pandemic. There is no doubt that consumer behavior has changed as a result of COVID-19, but our market research company wanted to better understand if consumer perceptions have changed for better or for worse since April. In April of 2020, Drive Research conducted an online survey about the COVID-19 pandemic. We measured how Coronavirus shifted consumer perceptions, attitudes, concerns, and purchasing beha

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  • Blog Image: How Many People Plan to Get the COVID-19 Vaccine? New Survey Reveals 1 in 2 Americans

    How Many People Plan to Get the COVID-19 Vaccine? New Survey Reveals 1 in 2 Americans

    On December 14, 2020, Sandra Lindsay was the first to receive the COVID-19 vaccine outside a clinical trial. As the week went on more and more healthcare professionals across the country were vaccinated in hopes of stopping the spread. This begs the question, as the injection becomes readily available in the coming months, how many people plan to get the COVID-19 vaccine? Our market research company conducted a survey with over 1,000 United States residents to measure the level of concern w

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  • Blog: 2020 Retrospective: 20 Statistics That Show the Good from This Crazy Year

    2020 Retrospective: 20 Statistics That Show the Good from This Crazy Year

    The year 2020 did not go as anyone expected. With the new decade came some of the most unprecedented events this world has ever seen. It sucked. It may be hard for most people to look back at 2020 and take a retrospective view that is positive. But we are going to try and showcase the good that happened from this crazy year. This is not meant to diminish the challenges many are still facing today, but to highlight the silver linings and some lighter statistics in a harsh reality. From the wid

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  • Blog: How to Leverage Surveys and Desk Research for Lead Generation

    How to Leverage Surveys and Desk Research for Lead Generation

    Did you know market research techniques such as surveys and desk research can be leveraged to build leads for your organization? It’s true, some studies have the end goal of identifying potential customers as well as the best ways to reach them. Results don’t get more actionable than that! Foundational methodologies like surveys and desk research can be used to gather information about prospects with a process not unlike your typical customer study. Contact information may be found in public

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  • Blog Image: How to Conduct a Traveler Survey | Airline Market Research Company

    How to Conduct a Traveler Survey

    With ever-changing traveling trends and habits, it is challenging for airlines and airports to provide the best passenger experience. For this reason, traveler surveys have become more popular in the aviation industry. Insights from a traveler survey identify consumer preferences, expectations, and factors of choice when flying. This type of data helps create data-driven marketing, business, and sales strategies. The best way to learn the process for conducting a traveler survey is by learning

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  • strategies-b2b-theories-research-09112018

    Strategies to Increase B2B Sales | 5 Theories Based on Research

    There are two avenues of market research, B2B (business to business) and B2C (business to customer). Although in both instances, the marketing approaches taken must be catered to each audience separately. In the same regard, there are different strategies to increase B2B sales than to do the same for a B2C brand. Why? Because the relationship with the customer is different. Research shows B2B purchases are based more on logic, while B2C is based more on emotion. With B2B purchases there are o

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  • Home Blog Page: How to Conduct an Employee Credit Union Member Survey | Market Research Firm

    How to Conduct an Employee Credit Union Member Survey | Market Research Firm

    As an employee credit union, chances are your members interact with your financial institution daily. From online banking, ATMs, call centers, buying groceries, financing large purchases, and everything else in between, your credit union plays a role. A credit union member survey can be used to better understand a variety of research objectives as part of an effort to improve relationships with members, offer more personalized financial products and services, improve marketing strategies, and

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  • Image for Blog Post Home Page: PR Surveys for Car Brands | Red Car Driving on Highway

    Public Relations Surveys for Car Brands | Automotive Market Research Company

    Public relations (PR) surveys are the greatest asset to a data-driven marketing strategy. Unlike most market research studies, the data collected from PR surveys are meant to be shared with the public. Car brands such as Toyota and Ford famously utilize public relations surveys to generate brand awareness and increase the return on investment of their market research. Our automotive market research company recently conducted a public relations survey for a car brand. In this blog post, we outl

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