Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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5 Factors to Look for in an Omnibus Survey Company
Posted at: 4/12/2021 12:30 PM
Even though omnibus surveys provide organizations with many benefits, not all survey companies are built the same. When searching for an omnibus survey company, there are several elements to consider when choosing a partner. For most organizations, pricing plays a major role in their choice of vendor – and that’s totally understandable. In this blog post, our market research company touches on unique factors outside of pricing to keep in mind as well. For a quick synopsis, watch the video be
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3 Market Research Options for the Sports Industry
Posted at: 4/7/2021 8:10 PM
The world of sports and entertainment is an ever-changing one. There has always been the need to evolve and adapt as audiences and economics shift over time. That’s where market research comes into play. See what I did there? Now, in the wake of the coronavirus pandemic, flexibility in the sports world is needed to succeed and survive. Here are three market research options that will encourage data-driven decision-making. Reasons for Conducting Market Research in Sports In 2020 we witne
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Market Research Incentives: New Survey Shows What Reward is Most Appealing to Respondents
Posted at: 4/5/2021 12:30 PM
Market research incentives and rewards often vary depending on a number of factors. Is it a qualitative or quantitative study? What is required of market research respondents? What is the criteria of your target respondent? Choosing the right market research incentive can help increase the response rate, and actually save costs. More on that here: Higher Rewards Can Equal Lower Market Research Costs. Our market research company recently conducted a study to measure factors of email survey
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What are the Advantages and Disadvantages of Omnibus Surveys?
Posted at: 4/2/2021 6:30 PM
Like with most types of market research there are both advantages and disadvantages to omnibus surveys. Depending on your project’s objectives, needs, and budget the pros will likely outweigh the cons. For a quick synopsis, our market research company outlines the advantages and disadvantages of omnibus surveys below. Advantages of omnibus surveys: Quick High-quality Cost-effective Disadvantages of omnibus surveys Limited number of questions (up to 5 to 10 survey questions) Limited popul
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How Much Does a Mystery Shopping Project Cost?
Posted at: 4/1/2021 2:09 PM
If you are reading this post, you are probably considering a mystery shopping market research study. Maybe you have heard or read about it but haven’t the slightest idea what it costs. Like most types of market research, it's hard to give one clear cut price. It's dependent on various factors such as project management, length of mystery shops, time of mystery shops, and more. In this blog post, our market research company will discuss these components in detail to give you a better idea of ho
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![BLOG: How to Conduct Customer Orientation Surveys [+ Example Survey Questions]](/media/3784/customer-orientation-surveys.png)
How to Conduct Customer Orientation Surveys [+ Example Survey Questions]
Posted at: 3/30/2021 5:35 PM
Tired of making assumptions about who your target customer is? Customer orientation surveys are the answer. Below is an overview of the definition of a customer orientation survey, the benefits of this type of market research, the process of conducting a survey with a third-party, and example customer orientation survey questions. Definition of a Customer Orientation Survey A customer orientation survey identifies the target audience that is most likely to purchase a product or service. T
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Company Acquisition Surveys: How to Earn Loyalty from New Customers After a Merger
Posted at: 3/26/2021 12:30 PM
Some industries are no strangers to business mergers and acquisitions. One such industry is banking and financial services, which commonly experiences consolidation with so many regional and local players in the market. A sometimes overlooked piece of a merger or acquisition, though, is the transition of new customers to your business. We never want to assume everything will proceed smoothly and that the obtained customers will just give you their loyalty. A great way to check-in with these ne
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Top 20 March Madness Facts and Trivia for 2021
Posted at: 3/24/2021 12:30 PM
It's sports lovers' and gamblers' favorite time of year again. The annual NCAA men’s basketball tournament (a.k.a. “March Madness”) is well on its way. To celebrate one of the most popular sporting events in the country, our market research company compiled a list of the top 20 facts and trivia to talk about when watching the games. Statistics Sourcing Information & More Fun Facts 16.2 M tournament brackets completed in 2021. (ESPN) There is a 1 in 9.2 quintillion chance that someone co
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Eye-Tracking Market Research: How to Execute a Successful Shelf Testing Study
Posted at: 3/22/2021 12:30 PM
Today, shelf testing studies used to test the appeal of packaging design in real-time (either virtually or in-person) to get customer’s opinions. As a result, more and more brands are leveraging eye-tracking market research. Why? The use of eye-tracking in conjunction with other biometric devices provides an objective measure of product packaging performance. In this blog post, our CPG market research company discusses how eye-tracking works, tips for designing a proper shelf test with eye-tr
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4 Reasons to Invest in Employee Surveys | Market Research Company
Posted at: 3/18/2021 12:30 PM
Something that nearly all business stakeholders are aware of is the need for engaged, satisfied, and motivated employees. However, it is all too easy to get caught up in other pressing things, like marketing, sales, and customer experience to ignore the need to invest in employee surveys. So, here is your reminder that measuring employee satisfaction is still an important, invaluable tool that can improve the performance and engagement of your team! Continue reading to better understand wha
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Product Positioning Surveys: What Are They and How Do You Conduct Them?
Posted at: 3/10/2021 1:30 PM
Wondering what a new product positioning survey is? Luckily you’ve come to the right market research blog. For the most part, the process for this type of market research stays the same as other methodologies. What makes product positioning surveys different from others is the sponsoring organization's project objectives. From there a market research company such as Drive Research designs and executes the methodology to best meet their goals. In this post, we’ll discuss the definition of a
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Is Market Research Necessary for Testing a New Product?
Posted at: 3/8/2021 1:30 PM
While market research can be used in various ways, it can be extremely beneficial when it comes to testing a new product or service. Here at Drive Research, we conduct new product development research to determine the potential successes and weaknesses of a particular product or service coming to market. Companies use market research as a kind of insurance to minimize the risk when launching a new product. Without a doubt, market research is necessary and the research conducted gathers valu