Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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5 Benefits of Using Text Analytics for Open-Ended Survey Responses
Posted at: 2/8/2021 1:30 PM
Open-ended responses can be tricky data to work with for market researchers. There is undoubtedly value in asking these questions of respondents in online surveys, but the insights are often less obvious. By comparison, listed answer options in a survey can be easily analyzed by just about any data management tool. It is no wonder text analytics is increasingly growing in popularity. What are the actual advantages of using text analytics? Below are five tangible benefits you can expect fr
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Case Study: Mothers Participate in Qualitative Research for Kids Learning Games
Posted at: 2/4/2021 5:13 PM
It is no secret parents of young children are strapped for time. This can make it even more challenging to find mothers to participate in qualitative research. However, for organizations such as kids toy brands conducting market research is an important step in developing new products and improving marketing strategies. This was certainly the case for a recent client who contacted our market research company, Drive Research. They wanted to conduct online focus groups with mothers of 3-years
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How to Improve Contract Renewal with Customer Satisfaction Surveys
Posted at: 2/2/2021 1:30 PM
If your business offers services on a contract renewal basis, you may be familiar with the constant struggle of customer retention. What do you need to do to keep your customers happy enough to renew their contracts? Stop guessing. Start relying on data-driven decision making with customer satisfaction surveys. You could make these decisions based on gut instincts or hearsay from individual customers, but the best way to understand this problem is through proper customer research. For exam
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How to Increase Participation in an In-Home Usage Test Study
Posted at: 1/29/2021 7:22 PM
Finding qualified participants for an in-home usage test (IHUT) study is a critical, yet challenging task of this type of market research project. There is a lot of trust that goes into selecting the right people to test your product without the supervision or guidance of a focus group moderator. To help make this goal of increasing participation in an IHUT market research study a little less daunting, Drive Research shares our step-by-step approach below. Our in-home usage test company was
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4 Factors to Look For in a Market Research Consultant
Posted at: 1/28/2021 7:47 PM
Market research is known for its tools to produce data-driven insights that companies utilize to drive marketing, sales, product innovation, and other key strategies. However, what often goes overlooked is the consultant piece. Market research is a very specialized type of business consulting. It is not something everyone can do and often takes an experienced talent to be done well. Although market research firms may not be as abundant as per say, advertising or marketing agencies, as a buy
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Understanding the ROI of Market Research for Advertising
Posted at: 1/27/2021 2:19 PM
One of the most common questions about market research is about the value and return on investment (ROI) for advertising. Many brands and companies want to know... What am I going to get? What value does market research bring to my advertising and marketing strategies? Is market research for advertising worth the cost? Is it worth the investment? Do I need market research for a successful marketing campaign? These are all asked (or at least thought about) by prospective users or buyers
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How to Conduct Parent Focus Groups
Posted at: 1/26/2021 1:30 PM
With the transition to distance learning and reopening schools, parent focus groups have grown in popularity. School decision-makers are turning to parents of students to understand how their classes, programs, and other logistics should be executed based on our “new normal.” For instance, a private school in California contacted our education market research company to conduct parent focus groups online. In this blog post, Drive Research shares our step-by-step process for those interested i
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In-Home Product Placement Tests: How They Work and When To Use Them
Posted at: 1/21/2021 2:05 PM
With the ability to skip an ad at a click of a button, it seems modern consumers are blinded by most advertising and marketing efforts. In-home product placement tests are quickly becoming a foolproof way for brands to reach their target audience in a less direct avenue. What exactly are product placement tests, how do they work and when is the best time to use them? Hang tight, these answers and more will be with you momentarily. Our market research company just finished completing an 8-w
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4 Quick Tips for Better Virtual Focus Groups
Posted at: 1/18/2021 1:30 PM
Virtual focus groups are growing in popularity -- I’m pretty sure we all know why. While traditional, in-person focus groups will have their comeback, online focus groups will likely be more popular for a while longer. To help ease the transition, our focus groups market research company shares 4 quick tips for better virtual focus groups below. Need help recruiting, moderating, or hosting a virtual focus group? Drive Research can provide one or all of these services. Contact our team by emai
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How to Conduct a Real Estate Development Feasibility Study
Posted at: 1/15/2021 2:02 PM
Taking the time to conduct a feasibility study before jumping into a new real estate development project is always a good idea. While you may think your idea is brilliant (and it very well might be), it’s always best to determine its feasibility beforehand. Market research can help you secure investments, uncover gaps in the market, realize new target markets, develop marketing strategies, and much more. In this blog post, our feasibility study market research company will explore: The def
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Custom Online Research Panels: 4 Reasons to Choose Third-Party Panel Recruitment
Posted at: 1/11/2021 3:53 PM
Custom online research panels are an increasingly popular tool in the market research world. They are effective, practical, and worthwhile. Oftentimes companies will attempt to reinvent the wheel with new projects throughout the year; projects that are laborious and time-consuming. That’s where market research panels come in. They provide a pool of qualified individuals who can participate in research studies at a moment’s notice. We know third-party panels can be confusing, especially for th
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What is a Public Opinion Survey?
Posted at: 1/8/2021 1:30 PM
Chances are you've come across a headline that read something like, "78% of people prefer to drink their coffee hot instead of iced." This is a result of a public opinion survey or public opinion polling. Brands often utilize this type of market research to make newsworthy headlines and research-driven content. In this post, we'll define public opinion surveys, show a real-world example of how they are used by brands today, and provide a few best practices when conducting this type of market r