Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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4 Greatest Factors for Choosing a Full-Service Market Research Supplier
Posted at: 3/5/2021 4:40 PM
When deciding to conduct a market research project, there are a number of important decisions that must be solved before kicking off a project. The first, and likely most important decision, is choosing the right full-service market research supplier for your goals and objectives. A full-service market research company provides businesses with its expertise in confidently executing a broad range of both qualitative and quantitative services. This could mean online surveys, qualitative recrui
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How to Collect Customer Feedback with In-Person and Online Intercept Surveys
Posted at: 3/3/2021 1:30 PM
An intercept survey project is a research method used to gain in-the-moment feedback from visitors. Intercept survey research is commonly used at restaurants, retail stores, events, and conferences. Typically, intercept surveys are done on-site with either a paper survey or on a tablet. However, as life has shifted online in the era of COVID-19, online intercept surveys have grown in popularity. Learn more about the most popular approaches to conducting intercept surveys in the blog post below
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What are Market and Customer Profiling Surveys?
Posted at: 3/2/2021 1:30 PM
When it comes to our customers, businesses are often left wondering about key aspects of their demographics, buying behaviors, pain points, and more. Can you confidently answer simple questions such as: Who are your customers? Who aren’t your customers? What makes your customers different from non-customers? If not, it is time your company conducts market and customer profiling surveys. Luckily, the name does a great job at describing what this type of survey is, but there is a lot more
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Stated Importance Versus Derived Importance: What’s the Difference?
Posted at: 3/1/2021 1:30 PM
Directly asking respondents about how important factors are is formally referred to as stated importance. Whereas derived importance is the indirect way of measuring which factors matter the most to respondents by using other answers from the survey. In this blog post, our market research company provides an overview of both approaches as well as which one is better to use. But wait...why do we need stated or derived importance in market research? Researchers trust respondents to provide the
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8 Steps to Conducting Distance Learning Surveys
Posted at: 2/26/2021 1:35 PM
The COVID-19 pandemic has forced schools and universities to rethink their education models. As a result, many institutions are turning to distance learning surveys to address students' and parents' concerns about the effectiveness of remote schooling. To relieve some of the anxiety education decision-makers have regarding remote learning, Drive Research has written a blog post to demonstrate the benefits and process of conducting distance learning surveys. Plus, our education market resear
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What Does the End of Third-Party Cookies Mean for Market Research?
Posted at: 2/25/2021 1:30 PM
As consumers become increasingly aware of their information online, user privacy will continue to be a pressing issue in the United States. For example, big tech companies like Facebook and Google have been expanding their user settings to promote transparency and limit data collection at the user’s request. Part of this movement has also included a focus on the negative consumer views toward third-party cookies. It’s clear this will have a significant effect on the marketing industry, but wh
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10 Tips to Build a Better Email Survey Invitation
Posted at: 2/24/2021 2:59 PM
You can write the best survey in the world, but if your initial email invitation doesn't get opened, it was seemingly for nothing. For this reason, emailing survey invitations has become a marketing and persuasion tactic to help increase response rates. Your analysis and insights can only be as good as the sample size that backs your findings. So if you bore, confuse, or discourage potential respondents in any way from clicking the survey link and taking your survey, you're setting yourself u
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5 Market Research Options for Home Improvement Companies
Posted at: 2/23/2021 1:30 PM
Options. Everybody loves them. And lucky for home improvement companies looking to conduct market research, you have plenty of them. In this blog post, our market research company discusses five market research methodologies we'd suggest for companies working in the home services industry. Option #1: Customer Surveys When brands think of market research, customer satisfaction surveys are often the first thing that comes to mind. And for a good reason. This type of market research method
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Market Research Request For Proposal Free Template
Posted at: 2/12/2021 2:11 PM
Are you on the hunt for a proposal, quote, or estimate from a qualified market research company – but, don’t know how to properly request this information? We’ve got you covered with our free market research RFP template. Market research is a broad term that covers many types of methodologies, therefore it is helpful to clearly identify project goals, objectives, and specifications when requesting the help of a third-party research firm. This free market research request for proposal (RFP)
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How to Conduct a Senior Loan Officer Survey
Posted at: 2/10/2021 8:54 PM
Recently, a financial institution partnered with our bank and credit union market research company on a senior loan officer survey targeted to professionals within the mortgage industry. Senior loan officer survey highlights: The survey targeted specific roles/titles of professionals in the mortgage industry. The online survey included 55 custom questions. The results were compiled into a topline summary report which highlighted the key finding of each question. Learn more about the objectiv
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5 Benefits of Using Text Analytics for Open-Ended Survey Responses
Posted at: 2/8/2021 1:30 PM
Open-ended responses can be tricky data to work with for market researchers. There is undoubtedly value in asking these questions of respondents in online surveys, but the insights are often less obvious. By comparison, listed answer options in a survey can be easily analyzed by just about any data management tool. It is no wonder text analytics is increasingly growing in popularity. What are the actual advantages of using text analytics? Below are five tangible benefits you can expect fr
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Case Study: Mothers Participate in Qualitative Research for Kids Learning Games
Posted at: 2/4/2021 5:13 PM
It is no secret parents of young children are strapped for time. This can make it even more challenging to find mothers to participate in qualitative research. However, for organizations such as kids toy brands conducting market research is an important step in developing new products and improving marketing strategies. This was certainly the case for a recent client who contacted our market research company, Drive Research. They wanted to conduct online focus groups with mothers of 3-years